How to Charge What You’re Worth - Jake Hundley, CEO of Evergrow Marketing

Jake Hundley (CEO of Evergrow Marketing, Host of The Agency Growth Podcast) operates in the landscaping & lawn care industry. To date, 100% of their business has come inbound - which is a dream state for most agency owners. 

Jake and his co-founder Cody both worked at agencies prior to founding their own, and they recommend doing the same to anyone looking to become an owner. When they set up their flow, Jake and Cody picked tools that were easily scalable and repeatable, as productization was their number one priority from the start. 

Even though local lead gen is their speciality, they still reject clients outside of the landscaping and lawn care industries, as their internal processes aren’t fully fleshed out for other industries and they see no value in trying to expand their offer due to how many operational difficulties custom offers bring.

Tune into the full episode to learn how to better productize your service!

HIGHLIGHTS:
0:00 Intro
4:24 Revenue retention for seasonal businesses
5:42 You need to prioritize scalability
8:14 Different industries require different budgets
10:13 How Jake closes new business
12:41 Time is the only finite resource
15:36 The profit-first system
18:12 Jake’s growth plans

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Jake - https://www.linkedin.com/in/jake-hundley/