Funnel Vision - For Performance-Driven Agencies & Marketers

How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy

Jun 3, 2025
In this engaging conversation, Chris Silvestri, the founder of Conversion Alchemy, discusses his journey from software engineer to copywriting expert. He emphasizes how critical strong positioning and messaging are for driving conversions in B2B SaaS. Chris argues that while AI can assist, it can't replace the essential human understanding of buyer psychology. He also shares strategic tips on utilizing AI tools effectively and predicts a future for copywriters focused more on strategic oversight than traditional writing. Tune in to gain insights on elevating your copy!
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ANECDOTE

Chris's Copywriting Career Journey

  • Chris Silvestri transitioned from a software engineer to a successful solopreneur in copywriting.
  • He grew his copywriting business to $150,000 a year within three years through consistent effort and learning.
ADVICE

Start With Positioning and Strategy

  • Build strong positioning before writing copy: know what you do, who you serve, and what makes you unique.
  • Use AI to support messaging and frameworks, not as a shortcut to skip foundational strategy.
INSIGHT

How to Make AI Write Killer B2B Copy that Converts

The secret to effective AI-generated B2B copy lies not in just prompting AI to write but in rigorous pre-writing strategy.

Start with strong positioning: know exactly what you do, who you serve, and why you're unique by identifying 2-3 differentiated value themes. Then develop a messaging strategy that frames these themes into compelling benefits and reasons that make customers care.

Chris Silvestri emphasizes spending up to 70% of the time on research and building a solid foundation with documents for positioning and messaging, which you then feed into AI models like Claude.

AI can then generate initial drafts which are usually about 70% ready. Human editors refine these drafts using authentic customer language from interviews or reviews to produce differentiated, compelling copy.

This iterative, human-in-the-loop process transforms AI into a powerful assistant, while deep business understanding and strategic framework remain essential.

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