Funnel Vision - For Performance-Driven Agencies & Marketers How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy
Chris's Copywriting Career Journey
- Chris Silvestri transitioned from a software engineer to a successful solopreneur in copywriting.
- He grew his copywriting business to $150,000 a year within three years through consistent effort and learning.
Start With Positioning and Strategy
- Build strong positioning before writing copy: know what you do, who you serve, and what makes you unique.
- Use AI to support messaging and frameworks, not as a shortcut to skip foundational strategy.
How to Make AI Write Killer B2B Copy that Converts
The secret to effective AI-generated B2B copy lies not in just prompting AI to write but in rigorous pre-writing strategy.
Start with strong positioning: know exactly what you do, who you serve, and why you're unique by identifying 2-3 differentiated value themes. Then develop a messaging strategy that frames these themes into compelling benefits and reasons that make customers care.
Chris Silvestri emphasizes spending up to 70% of the time on research and building a solid foundation with documents for positioning and messaging, which you then feed into AI models like Claude.
AI can then generate initial drafts which are usually about 70% ready. Human editors refine these drafts using authentic customer language from interviews or reviews to produce differentiated, compelling copy.
This iterative, human-in-the-loop process transforms AI into a powerful assistant, while deep business understanding and strategic framework remain essential.