Funnel Vision - For Performance-Driven Agencies & Marketers How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy
Jun 3, 2025
In this engaging conversation, Chris Silvestri, the founder of Conversion Alchemy, discusses his journey from software engineer to copywriting expert. He emphasizes how critical strong positioning and messaging are for driving conversions in B2B SaaS. Chris argues that while AI can assist, it can't replace the essential human understanding of buyer psychology. He also shares strategic tips on utilizing AI tools effectively and predicts a future for copywriters focused more on strategic oversight than traditional writing. Tune in to gain insights on elevating your copy!
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Chris's Copywriting Career Journey
- Chris Silvestri transitioned from a software engineer to a successful solopreneur in copywriting.
- He grew his copywriting business to $150,000 a year within three years through consistent effort and learning.
Start With Positioning and Strategy
- Build strong positioning before writing copy: know what you do, who you serve, and what makes you unique.
- Use AI to support messaging and frameworks, not as a shortcut to skip foundational strategy.
Leverage AI with Research and Refinement
- Prepare detailed research documents including positioning and messaging before generating any AI copy.
- Use AI iteratively with human editing to refine copy using customer language and voice of customer data.