AJ Eckstein, Founder and CEO of Creator Match, dives into the promising world of LinkedIn creator marketing. He reveals why traditional brands overlook this platform and the unique opportunities it presents for B2B growth. AJ shares insights on how LinkedIn creators, often with full-time jobs, blend education and entertainment to engage audiences effectively. His innovative tools help brands identify impactful creators and build authentic partnerships, showcasing LinkedIn as a fertile ground for organic, high-performance content.
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insights INSIGHT
Why LinkedIn Creator Marketing Is a Goldmine for B2B Brands
LinkedIn creators differ from traditional influencers because they usually have full-time corporate jobs and build trust within their professional niche rather than monetize immediately.
Brands can tap into this blue ocean opportunity by partnering with creators who balance education and entertainment ("edutainment") to humanize and authentically promote B2B products.
One powerful tactic is to boost creators' organic sponsored posts as ads, which perform better than traditional ads because they look genuine and leverage the creator’s authority.
Creator Match offers a free Chrome extension to identify creators already doing sponsored content and analyze engagement and top posts, helping brands find the right creators and build effective creator campaigns.
Start with personalized outreach focusing on relationship building rather than mass automated messaging to unlock creator partnerships that enhance brand trust and drive conversions.
question_answer ANECDOTE
Creator Match's Big Campaigns
Creator Match has executed large LinkedIn creator campaigns such as Notion Faces with 50 creators posting simultaneously.
They also worked with brands like HubSpot, BetterHelp, and Wix, pioneering LinkedIn creator marketing.
insights INSIGHT
LinkedIn Creator Blue Ocean
LinkedIn creators often keep full-time jobs while building trusted professional influence.
It's a blue ocean opportunity as most brands haven’t tapped into LinkedIn creator marketing yet.
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AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth.
AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simultaneously, plus campaigns for HubSpot, BetterHelp, Teachable, and Wix.
Unlike traditional social platforms, LinkedIn creators typically maintain full-time corporate jobs while building influence in their professional niches - making them trusted voices rather than traditional influencers. The platform represents a massive blue ocean opportunity since most brands haven't tapped into creator partnerships on LinkedIn yet.
AJ explains that successful LinkedIn creators master "edutainment" - the balance between education and entertainment that works perfectly for B2B audiences. His free Chrome extension helps brands identify which creators are already doing sponsored content and provides analytics on engagement rates and top-performing posts. The key insight: LinkedIn creator marketing works because it combines the trust of professional recommendations with the performance of thought leader ads, creating organic-looking sponsored content that outperforms traditional LinkedIn advertising.
Tune into the full episode to learn how to build your own LinkedIn creator playbook!
HIGHLIGHTS: 0:00 Intro 1:48 AJ's bragging rights - major LinkedIn campaigns 4:45 What makes LinkedIn creators different 7:36 The creator opportunity and monetization 10:54 What makes a great LinkedIn creator 13:27 Why brands should use LinkedIn creators 16:54 The power of thought leader ads 18:57 Finding creators with Chrome extension tools 20:30 How to approach and work with creators 23:36 Key takeaways and blue ocean strategy
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/ Connect with AJ - https://www.linkedin.com/in/aaron-aj-eckstein/ or visit creatorMatch.com
Funnel Vision - For Performance-Driven Agencies & Marketers 