365 Driven

This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 4 "Branding" of the book Side Hustle Millionaire by Tony Whatley. Chapter 4 covers the topic of branding and how it can propel your business to the level of industry giants like Nike and Apple. This chapter equips you with the tools to establish a bond between your brand and your audience.  Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 3 "Ideas" of the book Side Hustle Millionaire by Tony Whatley. Chapter 3 covers the art of evaluating business ideas. Tony walks you through a practical example of how to reverse-engineer your revenue goals to hit your target profit. By rating hypothetical business ideas on their interest, profit potential, and ease of startup, he demonstrates a methodical approach to selecting the most promising ventures. This strategy not only prioritizes your ideas but also propels you towards taking definitive action. Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 2 "Mindset" of the book Side Hustle Millionaire by Tony Whatley. Chapter two covers the mindset needed to start and maintain a business. Unlock your potential and shatter the barriers that keep you from starting your own business as Tony navigates the often tumultuous yet rewarding journey of entrepreneurship. You will be equipped with strategies to conquer the fear, financial constraints, and knowledge gaps that keep aspiring entrepreneurs stuck. Tony dissects the excuses that hold you back, advocating for a mindset shift where fear transforms into fuel, and perceived failures become the building blocks of success. By choosing confidence and embracing the inevitability of obstacles, you pave the way for an actionable roadmap to overcome the most common entrepreneurial hurdles. Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

This special episode features Chapter 1 "Entrepreneur" of the book Side Hustle Millionaire by Tony Whatley. Happy New Year 365 Driven Society. When Tony first wrote his book Side Hustle Millionaire, which debuted in 2018, he had no idea the level of impact that it could create. That book climbed to the number one spot on Amazon in the small business category and also reached number 11 in all personal development books. Thousands of people have read that book, and it has made so many people start their businesses or be able to salvage some of the businesses that they already had existing, that maybe needed some things that were missing. It was an honor to be able to put that out there. The lives that this book impacted, and the messages that Tony receives on a weekly basis show him that he did it for the right reasons. For this new year, Tony wants to encourage more people to start their business and if you've already got a business, he hopes that you listen to the next few episodes and maybe you'll find some value in there that can improve your current business. Tony wanted to give this as a gift so that more people could access this information in hopes that it would encourage them to start their business and change their lives, putting freedom back in their own hands. This is his gift to you as a listener of 365 Driven and to celebrate five years of this show.  Chapter one covers the realities of entrepreneurship. Tony debunks the myth of overnight success and underscores the necessity for hard work, discipline, and strategic risk-taking. He reflects on his own experience of juggling an engineering career with his entrepreneurial ambitions, proving the effectiveness of running a side business.  Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Erik Allen’s story of redemption and success unfolds in a powerful narrative that will inspire your own path to personal growth. Erik's transition from a challenging past to a purpose-driven life is a testament to the resilience we all have within us. Through this episode, you'll learn how podcasting can be more than just a medium for conversation; it's a dynamic tool for networking, building confidence, and fostering meaningful connections that propel us toward our goals. Erik recounts his shift from battling addiction to active entrepreneur and podcast host. He shares the lessons behind the creation of the Erik Allen Show, his leap into a world ruled by focused ambition, and the strategies that have helped him book influential guests. This episode is a guide to those seeking to use their voice as a way to connect and build lasting relationships while staying true to their entrepreneurial spirit. Erik also dives into the art of storytelling and its power in podcasting, emphasizing the growth that comes with genuinely engaging with your audience. Whether you're nurturing a new podcast or looking to scale your business, this episode offers wisdom on the importance of authenticity and perseverance. Key highlights: Podcasting for Personal Development Distractions' Impact on Goals and Mindset Strategies for Booking Big Name Guests Building a Successful Podcast, Overcoming Fears How Podcasting Builds Relationships and Confidence Personal Storytelling and Podcasting Power Connect with Erik Allen: Website: erikallenmedia.com Instagram: @erikgallen Facebook: Erik Allen Media Twitter: @ErikGAllen TikTok: @erikallenmedia LinkedIn: Erik Allen YouTube: Erik Allen Media Podcast: The Erik Allen Show Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

What if the secret to business growth was staying true to your unique story and sharing it consistently? Tony’s guest today, Brian Hess, CEO and president of Pavement Group and founder of Top Contractor School, has proved it to be true. With over 630 podcast episodes churned out since 2019, Brian's dedication to consistency and authenticity has become a testament to the potential success that can be achieved. In this episode, Brian dives into the role that content creation plays in business. Every successful business has a unique narrative to share, and content can be an efficient tool to attract customers, grow faster, and build valuable networks. You know we are all about authenticity here, and this episode is no different. Brian emphasizes the vitality of authenticity and the potential success that comes from consistent content creation. Navigating the social media landscape can be tricky. There are benefits and drawbacks, and it's easy to get caught up comparing yourself to others. However, Brian and Tony have learned that the key is playing the long game. It's not about investing in shortcuts or buying followers; it's about authenticity, integrity, and serving others. This episode is full of insights that reaffirm the importance of persistence, commitment, and being genuine as pivotal ingredients for success. So tune in, take notes, and let's grow together. Key highlights: The Power and Impact of Podcasting Content's Role in Successful Trades Business The Value of Consistent Content Integrity and Long-Term Success Authenticity in Building Relationships Connect with Brian Hess: Website: thepavementgroup.com Instagram: @realbrianhess Facebook: Brian Hess Twitter: @realbrianhess LinkedIn: Brian Hess Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Ever found yourself in debt and felt like there's no way out? Tony’s guest, Scott Oldford, who was once $1 million in debt, shares his inspiring journey of resilience and entrepreneurial spirit. He dives into his upcoming book, "Million in the Red," which offers hope and practical guidance for those finding themselves in debt and wanting out.  In this episode, Scott dissects failure, highlighting its transient nature and the invaluable role of a support system. He also opens up about the cycles of success and failure, and how they expose our true companions. Scott and Tony stress the dangers of complacency in success and the unpredictable role of luck in business. They share personal stories, emphasizing the importance of forming bonds with supportive and genuine individuals. Scott also delves into the realm of investing and entrepreneurship, debunking the myth that higher revenues translate to success. Scott and Tony discuss the value of constructive criticism and the role of mentors, and how success and wealth can sometimes strain friendships. They encourage you to cultivate authentic relationships and distance yourself from pessimistic people. Tune in for a no-holds-barred conversation on entrepreneurship, resilience, and personal growth. Key highlights: Scott’s Journey Through Debt and Resilience Overcoming Failure and Finding True Supporters Navigating Career Reinvention and Personal Growth Investing, Entrepreneurship, and Finding Fulfillment Importance of Honest Feedback Navigating Wealth and Friendship Connect with Scott Oldford: Website: scottoldford.com Instagram: @scottoldford Get Scott’s free guide: The 21 Laws Of Scaling A Profitable Business Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Alan Belcher is a career fighter and a man with an impressive 10-fight winning streak. He has a very interesting backstory that began with a love for martial arts and kung fu movies as a child. You’ll hear about how a pivotal encounter with a bully during his middle school years sparked a fierce determination to become a formidable fighter. Alan shares his impressive record in various forms of martial arts and his business ventures beyond the fighting arena. This episode offers a wealth of insights into the mindset of a successful fighter and the business side of fighting. You’ll hear about the mental and emotional aspects of combat sports from a seasoned fighter who has more than 60 fights under his belt. Alan shares how the pursuit of trophies and titles has cultivated his emotional intelligence and deepened his self-awareness. Tony and Alan talk about the significance of realism and understanding oneself and one's opponent in making the decision to win. The wisdom Alan has gained from fighting applies to various areas of life and business and can teach us a lot about success, failure, and getting back up when you’re knocked down. Key highlights: Alan’s Path to Martial Arts and Fighting Emotional Control and Emotional Intelligence in Martial Arts Mental Aspect of Winning and Losing The Evolution of Mixed Martial Arts The Connection Between Athletics and Financial Success Connect with Alan Belcher: Instagram: @alanbelcherofficial Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

The countdown to year-end has begun! Tyler McBroom is back on the 365 Driven Podcast to discuss some killer tax strategies to maximize your year-end tax savings. Are you leaving money on the table? Tyler McBroom is a CPA and tax strategist, and he explains the significance of precise bookkeeping and dives into the critical distinction between a tax preparer and a tax strategist - it's all about proactive advice and maximized savings. Tyler lends his expertise, sharing a plethora of tax-saving maneuvers that can be implemented before the year ends. From the benefits of prepaying for services, setting up retirement plans, to the little-known Augusta rule, this episode is full of tax wisdom, but Tyler breaks it down in an easy-to-understand way. Tyler unravels the complex world of taxes by explaining deductions for business vehicles and real estate professionals. Tyler warns against the common pitfall of purchasing a vehicle solely for the tax deduction, stressing the importance of factoring in certain aspects. Real estate professionals, on the other hand, can harness the power of accelerated depreciation on qualified improvements for substantial savings.  Switching gears, Tyler dives into tax planning benefits for individuals and families. Did you know that even children and pets could be part of your tax-saving strategy? Tyler explores these unconventional (and completely legal) ideas along with more traditional ones like the standard deductions. Lastly, he delves into tax-free and investing strategies for small business owners. With an explanation on defined benefit plans, cash balance plans, profit sharing plans, and setting up a Roth IRA, this episode promises to offer a wealth of knowledge. So, don't miss the chance to keep more money before 2023 is over! Key highlights: Tax Planning Strategies for Business Owners Understanding Tax Deductions for Vehicle Purchases Real Estate and Business Tax Strategies Tax Planning and Deductions for Children Tax-Free Accounts and Investing Strategies Connect with Tyler McBroom: Get a FREE copy of Tyler’s book: Cash Flow and Grow Instagram: @tylermcbroom Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Unlock the potential of YouTube as a platform for your business with this insightful chat with Aleric Heck, founder of AdOutreach. Aleric takes you through his inspiring entrepreneurial journey, from his lemonade stand days, to successfully growing his YouTube channel, App Find, to over 577,000 subscribers. You will learn the secrets of YouTube ad campaigns, strategic targeting, and the importance of high-quality content in creating a powerful online presence. Aleric’s expertise in monetizing YouTube content and his unique insights into YouTube's algorithm can be your key to long-term success. Aleric dissects the role of ads in generating revenue, explains the strategy of running ads for instant results, and explores the key aspects of organic growth for a channel. Aleric shares his invaluable tips on optimizing YouTube ads for maximum ROI, highlighting the importance of split testing, effective budgeting, and understanding the difference between in-stream and in-feed ads.  Don't miss the chance to learn from Aleric’s tips on creating effective YouTube strategies for success. He will guide you through the process of creating high-quality videos, harnessing YouTube's algorithm, and utilizing paid advertising to amplify your reach. To top it off, Aleric generously offers a free 19-page PDF guide to set up a winning YouTube ad campaign. So tune in and turbocharge your YouTube journey with the power of strategic ad campaigns and effective content creation. Key highlights: YouTube's Potential for Monetization and Ads Maximizing YouTube Channel Growth Through Ads YouTube's Algorithm and Long-Term Growth YouTube Strategies for Success Optimizing YouTube Ads and Calculating ROI YouTube Ad Strategies for Maximizing Engagement Connect with Aleric Heck: Website: aleric.com | adoutreach.com Get Aleric’s Free 19-page YouTube Ad Strategy Guide: adoutreach.com/gift  Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley