365 Driven

Have you ever wondered how some businesses seem to skyrocket in value and experience seamless transitions, while others stagnate? Adam Coffey, the maestro of engineering multi-million-dollar exits, joins Tony to offer a map for entrepreneurs aiming to scale their enterprises and prepare for that lucrative sale. His unique blend of military discipline, airborne precision, and corporate lessons shape this conversation about the principles of creating a business that thrives with or without its founder. Picture a business landscape where only 20% of companies find a buyer. Now imagine that yours is one of them. This episode takes you through the looking glass into the world of strategic exits and valuations. Adam and Tony share personal anecdotes on buying businesses, discuss the impact of mentorship, and outline how to tell if your business is a lifestyle passion or a scalable venture. Plus, Adam breaks down the mechanics of business valuation and unveils the influence of private equity on your business's worth. Adam also lays out the strategies that can bolster your wealth and mitigate risk. He touches on the power of roll-over capital and the secrets behind selling a company not once, but multiple times. For those hungry for more, Adam's trio of books awaits to guide you further. Every entrepreneur with dreams of a grand exit and a lasting legacy won't want to miss the insights packed into this conversation. Tune in, and redefine your approach to entrepreneurship and your financial future. Key highlights: Maximizing Business Value and Successful Exits Building Sellable and Transitionable Businesses Buying Existing Businesses for Success Scaling Businesses Through Mergers and Acquisitions The Emotional Roller Coaster of Selling a Business Maximizing Wealth Through Asset Diversification Connect with Adam Coffey: Website: adamecoffey.com Get Adam’s books: The Private Equity Playbook: Management’s Guide to Working with Private Equity Empire Builder: The Road to a Billion The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

When you stand at the crossroads of a comfortable career and the magnetic pull of your true calling, the next step you take could redefine everything. That's the leap Rob Cressy, the vibrant creator's coach from the Arete syndicate, knows all too well. In this episode, Rob recounts his metamorphosis from mastering digital advertising to igniting his passion for mentoring and personal development. His narrative is not just about risk-taking; it's an inside look at the power of self-awareness and the cultivation of successful habits that can guide you to your life's purpose. Rob's candid reflection on how he harnessed his natural flair for teaching to carve out a new path is an inspiring journey that will resonate with anyone considering a bold move toward entrepreneurship. In this conversation lies the essential truth that progress is more than just the sum of consistent actions; it's about embracing a trajectory of continuous growth and learning. Rob and Tony dismantle the myth that consistency alone can pave the way to success, instead advocating for a relentless pursuit of personal development. Listen in for practical strategies on how to weave learning into your daily life. One area that requires consistency to grow your brand in today’s digital world, is creating content with your message. Rob will encourage you to get started if you haven’t already and emphasizes the importance of continuing to show up for yourself and your audience. If you're ready to be inspired and equipped with the tools to make consistent growth your stepping stone to success, this episode promises motivation and practical insights, brought to you by someone who's walked the talk. Key highlights: From Advertising to Coaching The Importance of Personal Growth  Building a Daily Growth Mindset Structure Creates Freedom Outlasting and Having a System Commitment to Creating Excellence Phases of Podcasting and Skill Development Connect with Rob Cressy: Website: robcressy.com Instagram: @rob_cressy Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

In this episode, you will step behind the curtain of digital marketing's legal battlefield with Anik Sigal, CEO of Lurn, who shares his struggle during an 18-month FTC investigation. Feel the weight of multimillion-dollar fines and the strain on mental health that comes with navigating the complex web of compliance and consumer protection. As Anik shares, even the most customer-centric businesses can find themselves in the crosshairs, leading to profound personal and professional ramifications. This conversation with Anik ventures into the emotional depths of facing legal scrutiny, where the risk of hefty fines for undisclosed paid promotions is just the tip of the iceberg. You will hear Anik’s personal stories that reveal not just the financial stakes but the human cost of FTC violations. Anik conveys the resilience needed to withstand such challenges, the importance of a supportive team, and the strength found in the loyalty of customers when the waves of adversity crash against the foundations of a business. This episode wraps up with a powerful takeaway on the significance of transparency and honest marketing. Anik emphasizes the imperative of meticulous income claim practices and the need for businesses to rigorously examine all facets of their operations. For entrepreneurs and marketers alike, this conversation is full of cautionary wisdom, offering insight into navigating modern business regulations with your integrity and consumer trust intact. Key highlights: FTC Investigations and Personal Experiences Navigating Legal Challenges With Investigators The Implications of Making Income Claims The Importance of Transparency in Marketing Importance of Compliance and Consumer Protection Connect with Anik Singal: Website: aniksingal.com Facebook: facebook.com/AnikSingalcom YouTube: Anik Singal Twitter: @aniksingal Instagram: @anik Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

As we kick off a new year, listen in Tony brings a wealth of knowledge to ensure you're on the winning side of 2024. From setting realistic fitness and nutrition goals to the power of mindset and the art of removing toxic influences, Tony covers all the bases. He breaks down the strategies successful people use to overcome challenges, the importance of assigning dollar values to problems, and how expanding your perspective through travel can change your life and business for the better. This episode is packed with actionable insights for anyone looking to enhance their personal and professional life. Tony dives into the necessity of investing in yourself, developing skills that generate income, and the underestimated power of video content creation in today's market. Moreover, he stresses the importance of effective communication, taking calculated risks, and standing firm in your convictions—even if it means going against the grain. As a seasoned entrepreneur himself, he shares how embracing a bit of controversy and critique can fuel your growth and why being a thought leader requires the courage to engage in constructive debate and continuously seek knowledge. You will learn about the mindset shifts necessary for setting and achieving goals without tying your self-worth to them. There is just one question to ask yourself before you start setting and striving for goals in the New Year. Tune in and take away a treasure trove of wisdom that's sure to inspire and equip you for a transformative year ahead.  Key highlights: Removing Toxic Influences The Mindset of Successful People Investing in Skills and Creating Income The Importance of Creating Video Content Being a Thought Leader Recommended Business Books The Importance of Setting Realistic Goals Books mentioned in the episode: Ready, Fire, Aim by Michael Masterson The Ultimate Sales Machine by Chet Holmes 48 Laws of Power by Robert Greene How to Win Friends and Influence People by Dale Carnegie Marcus Aurelius Meditations Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapters 9-11 "Conclusion" of the book Side Hustle Millionaire by Tony Whatley. Chapter 9 wraps up this exploration of "Side Hustle Millionaire," where Tony applauds your commitment to the entrepreneurial grind and underscores the importance of getting your business off the ground today. This journey isn't just about acquiring knowledge; it's about the mental toughness needed to succeed amidst the inevitable critics, haters, and naysayers. It's a chapter that's meant to bolster your resolve and prepare you for the highs and lows of your business adventure. Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 8 "Website" of the book Side Hustle Millionaire by Tony Whatley. Chapter 8 dives into the art of creating a dynamic online presence that embodies your brand's essence and lays the foundation for success. This isn't just another tech talk; it's your blueprint to transform your side hustle into a million-dollar enterprise. Tony explains the power of a professional website—the digital face of your business—and reveals how, with today's intuitive tools, anyone can craft an online masterpiece that captivates and converts. Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 7 "Marketing" of the book Side Hustle Millionaire by Tony Whatley. Chapter 7 breaks down how to make your small business a household name with the art of storytelling, and its transformative power in marketing. Tony shares insights on how a compelling narrative can make your brand an emotional favorite and foster customer loyalty. You'll discover that it's not only about the people you know but also about those who know you – and how to make sure they recognize you for all the right reasons. This chapter gives you the tools to craft a marketing strategy that's as effective as it is authentic. Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 6 "Structure" of the book Side Hustle Millionaire by Tony Whatley. Chapter 6 breaks down how to safeguard your personal assets and set up your business for success. Tony guides you through the maze of DBAs, LLCs, and Corporations, weighing the pros and cons of each to help you make an informed decision. You'll gain clarity on how to reap the benefits of tax breaks, legal protections, and the nuances of liability that come with the right business entity. Whether you're a budding entrepreneur or a seasoned business owner, this chapter is brimming with insights to fortify your venture against the unpredictable tides of the business world. Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 5 "Money" of the book Side Hustle Millionaire by Tony Whatley. Chapter 5 covers how to master your company's financial health. Tony guides you through the world of online payment systems, explains how to keep your business cash positive, and demystifies the ever-important ROI. Armed with this knowledge, you'll be equipped to make smart spending decisions and stay in the good graces of Uncle Sam, all while keeping your business strong and steady. Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 4 "Branding" of the book Side Hustle Millionaire by Tony Whatley. Chapter 4 covers the topic of branding and how it can propel your business to the level of industry giants like Nike and Apple. This chapter equips you with the tools to establish a bond between your brand and your audience.  Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley