Bret Voelkel returns to the show to share his tactical insights on building RideTech from $0 to over $10M, and eventually exiting for over $14M in 2019.
In this episode:
- Bret's story on startup challenges and being the "one man show"
- Lessons in leadership, hiring and retaining employees
- How he survived economic recessions
- Undergoing a massive rebranding from Air Ride Technologies to RideTech
- Marketing strategies and building a spectacle
- How to set pricing on products to drive profit
- Being competitive in an ultra-competitive market
- Lessons from being acquired by Fox for $14M
