365 Driven

Laurie Barkman is known as the “Business Transition Sherpa”, and in this episode, she dives into the terrain of building, valuing, and selling your business. Laurie brings her expertise to the table, sharing strategies from her book "The Business Transition Handbook" to help entrepreneurs mitigate risks and enhance their company's worth. Her experiences as a CEO provide a practical backdrop, stressing the importance of maintaining focus during major transitions and preparing for the rigor of due diligence and integration. Laurie also peels back the emotional layers owners face when parting with their business, emphasizing the need for a thoughtful exit plan for all parties involved. Listen in as Laurie and Tony unpack the nuances of creating enterprise value, especially through strategic marketing. Reflecting on the evolution of retail in the digital age, this episode emphasizes the critical role of metrics such as Customer Acquisition Cost and Lifetime Value, retention, and churn rates. These indicators are not just buzzwords; they're vital to a company's financial narrative and can dramatically influence its market value. Whether you're a tech startup guru or a small business owner, this discussion offers actionable insights on harnessing data to build a more resilient and valuable business. In this comprehensive discussion, Laurie and Tony also tackle the personal and pragmatic aspects of selling a business, from the initial readiness to the emotional aftermath. Laurie's tales of entrepreneurs post-sale highlight the transformational nature of these transactions. Don't miss out on these vital conversations that could shape the future of your business legacy. Key highlights: Creating Enterprise Value Through Strategic Marketing Building Valuable and Sustainable Businesses Understanding Business Valuation Multiples Navigating the Business Sale Process Private Equity Buyouts and Acquisitions Legacy and Entrepreneurship Transition Strategy Connect with Laurie Barkman: Website: thebusinesstransitionsherpa.com Instagram: @lauriebarkman Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Chris Lee is the entrepreneurial force behind Solgen Power, and his journey from a staggering bankruptcy to CEO of a multimillion-dollar company is nothing short of remarkable. Chris candidly shares the lessons learned from his early business failures, the emotional and financial toll of filing for bankruptcy, and the resilience it took to rebuild from a sub-400 credit score. His inspiring story is a testament to the mental fortitude required to overcome adversity and achieve success, offering valuable insights into the entrepreneurial spirit. Chris and Tony explore the intricate relationship between entrepreneurship, passion, and expertise. Chris takes you through the rebirth of his entrepreneurial journey with Solgen Power, emphasizing the strategic approach to business growth that includes both learning from past mistakes and seizing new opportunities. Chris delves into the mechanics of building a robust business model, the significance of pricing and marketing strategies, and the factors that influence a company's growth and valuation. He offers sage advice on avoiding "new money behavior," the allure of entrepreneurship, and the pitfalls of not understanding the true value of a company. This episode is not just a narrative of triumph over adversity but a masterclass in entrepreneurial wisdom, highlighting the importance of reinvesting in your business, understanding the sales process, and navigating acquisitions. Key highlights: Lessons From Nature and Entrepreneurship Building Enterprise Value for Successful Entrepreneurship Importance of Pricing and Marketing Strategy Maximizing Business Growth and Profit Growth Trajectory, and Acquisitions Connect with Chris Lee: Instagram: chrisleeqb Facebook: Chris Lee Podcast: The Founder Podcast Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Pat Hilton is back on the 365 Driven podcast, but this time Pat is interviewing Tony for his podcast, Iconic Messengers.  Starting an entrepreneurial journey can often feel like navigating a sea of hashtags and highlight reels, but this conversation with Pat pulls back the facade to reveal the core of authenticity in our digital personas. Pat and Tony reflect on their experiences, from humble beginnings to the peaks of business success, confronting the ethical dilemmas that test our integrity along the way. Tony's insights into the balance of personal touch and professional promotion on social media offer guidance for anyone looking to cultivate a genuine online brand that resonates with their audience. Tony and Pat discuss the critical elements of value-driven success and building confidence. This conversation is all about the art of building genuine connections and offering value in online communities, a strategy that has helped Tony grow multiple seven-figure businesses. Tony also tackles the dangers of ego, the scarcity mindset, and the importance of supporting others, understanding that true success extends beyond financial gains. He highlights the power of authenticity, expertise, and patience in creating a trusted authority, urging listeners to focus on competence and confidence in their professional pursuits.  The importance of sticking to a professional path and mastering a skill is emphasized, challenging the 'fake it till you make it' mentality. And if you're looking for inspiration, Tony's story is a testament to the influence of a great mentor, reminding us of the profound impact we can have on others and the entrepreneurial community at large. So, tune in and be inspired to take your brand and business to new heights with authenticity and intention. Key highlights: True Intention in Social Media Branding Value-Driven Success and Building Confidence Importance of Mindset for Success Success Beyond Revenue and Ego The Reality of Entrepreneurship and Success Importance of Focus and Skill Mastery Connect with Pat Hilton: Website: AcousticForceMedia.com Instagram Page: @PatHiltonLive Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

How to Grow an Audience – Episode 351 Mindset          Our time is limited, and relatively short          Push aside your ego. Be okay being a beginner, and sucking at things (stage right story).          Dealing with critics, haters, naysayers          Invest in skills. (Communication, Copywriting, Comedy, Production, Editing)          Be your own brand. Don’t work with mentors who overshadow or take credit for your brand. Be 1 of 1, not 1 of 1000’s. Groups are okay, but wear your own brand.          Purpose above Fear. Avoid regret. (write your Eulogy) Creating content to grow an audience          80/20 Rule. 80% of your content should be about things you enjoy doing. Things you’d do for free. 20% is focused on your expertise and your mastery.          Expertise vs Mastery (paid to do, vs successful)          Don’t copy the formats or edits of others. Be yourself.          Identify what makes you unique, and amplify this.          Don’t get ahead of your actual results. Results matter most. “Right Message, Wrong Person”          Entertain, Educate, or Encourage          Humor vs Inspiration          Quality vs Quantity          Be social and support others. Don’t post and ghost          Stay in your lanes of interests and topics Create an interesting life.          Pursue passions and interests.          Take on new challenges and share the journey          Visit interesting places          Read more books and learn from interesting people Consistency and Patience (12-month no-man’s land story) 365 Driven Advance. Costa Rica June 8-13, 2024          We don’t retreat, we Advance!          Hiking a rainforest along the Rio Celeste river          Jungle resort and beach resort          Business and Entrepreneurship presenters          Stepping away from your daily routine, and refreshing your mind          Building relationships ·         Visit 365driven.com

This special episode features an interview of Tony on the Beyond The Skills Podcast with Chris Rood. In this episode, you will hear how Tony transformed a car hobby into a multi-million dollar empire. Get behind the wheel with the man who fueled the growth of LS1Tech.com and PerformanceTrucks.net, and learn how he's navigating life after the big sale. This episode revs up the conversation on the power of personal development and making a big mark in the business world. Tony opens up about his own quest for significance, the birth of his book "Side Hustle Millionaire," and the triumph over his fear of public speaking. The road to success isn’t free of speed bumps—Tony and Chris discuss the challenges of leaving the security of a 9-to-5, the awakening of 2020, and the indispensable role of social media in amplifying your personal brand and story. Tony and Chris also dive into the landscape of online influence and the importance of authenticity in an era filled with “gurus” and “experts.” With so many people out there claiming to be experts, giving advice, and trying to get you to buy their courses, it has become increasingly important to be able to distinguish the fakes from the real experts. Tony shares his perspective on staying grounded in your niche and the balance between humility and confidence. Key highlights: Success, Entrepreneurship, and Car Culture Personal Development and Impact in Entrepreneurship The Difference Between Influencers and Gurus Importance of Humility and Personal Growth Connect with Chris Rood: Website: chrisrood.com Instagram: @realestaterood LinkedIn: Chris Rood YouTube: Chris Rood Facebook: Chris Rood Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Unlock the secrets to viral success and discover the hidden link between networking and net worth with digital marketing prodigy, Jason Wojo. He spills insider knowledge on creating content that resonates and the sacrifices necessary to achieve lasting triumphs in the realm of digital entrepreneurship. From early career choices that shape vital professional bonds to the nuanced art of pricing in an aggressive market, Jason's personal anecdotes and mentorship tales offer important insights for any aspiring digital marketer. Jason and Tony dive into the psychological shifts that accompany financial success and the relentless pursuit of genuine self-representation in a world full of stereotypes. This discussion, fueled by lessons of personal growth and transformation, explores the dynamics of wealth perception. Jason also demystifies the strategies that elevate social media reach and engagement. You'll learn the potency of collaboration and the magic of controversial content in building an online presence. He also delves into the essence of personal branding—harnessing authenticity and adversity to resonate with an audience. Lastly, he stresses the pivotal role of sacrifice and prioritization on the winding road to success. Tune in for a wealth of candid advice and transformative reflections that could very well reshape your path to digital dominance. Key highlights: Digital Marketing and Building Relationships Focus and Distraction Management in Entrepreneurship Increase Social Media Reach and Engagement Building a Personal Brand and Achieving Success Making Sacrifices for Success Connect with Jason Wojo: Website: officialjasonwojo.com Instagram: @thejasonwojo YouTube: @JasonWojoOfficial Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Have you ever wondered how some businesses seem to skyrocket in value and experience seamless transitions, while others stagnate? Adam Coffey, the maestro of engineering multi-million-dollar exits, joins Tony to offer a map for entrepreneurs aiming to scale their enterprises and prepare for that lucrative sale. His unique blend of military discipline, airborne precision, and corporate lessons shape this conversation about the principles of creating a business that thrives with or without its founder. Picture a business landscape where only 20% of companies find a buyer. Now imagine that yours is one of them. This episode takes you through the looking glass into the world of strategic exits and valuations. Adam and Tony share personal anecdotes on buying businesses, discuss the impact of mentorship, and outline how to tell if your business is a lifestyle passion or a scalable venture. Plus, Adam breaks down the mechanics of business valuation and unveils the influence of private equity on your business's worth. Adam also lays out the strategies that can bolster your wealth and mitigate risk. He touches on the power of roll-over capital and the secrets behind selling a company not once, but multiple times. For those hungry for more, Adam's trio of books awaits to guide you further. Every entrepreneur with dreams of a grand exit and a lasting legacy won't want to miss the insights packed into this conversation. Tune in, and redefine your approach to entrepreneurship and your financial future. Key highlights: Maximizing Business Value and Successful Exits Building Sellable and Transitionable Businesses Buying Existing Businesses for Success Scaling Businesses Through Mergers and Acquisitions The Emotional Roller Coaster of Selling a Business Maximizing Wealth Through Asset Diversification Connect with Adam Coffey: Website: adamecoffey.com Get Adam’s books: The Private Equity Playbook: Management’s Guide to Working with Private Equity Empire Builder: The Road to a Billion The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

When you stand at the crossroads of a comfortable career and the magnetic pull of your true calling, the next step you take could redefine everything. That's the leap Rob Cressy, the vibrant creator's coach from the Arete syndicate, knows all too well. In this episode, Rob recounts his metamorphosis from mastering digital advertising to igniting his passion for mentoring and personal development. His narrative is not just about risk-taking; it's an inside look at the power of self-awareness and the cultivation of successful habits that can guide you to your life's purpose. Rob's candid reflection on how he harnessed his natural flair for teaching to carve out a new path is an inspiring journey that will resonate with anyone considering a bold move toward entrepreneurship. In this conversation lies the essential truth that progress is more than just the sum of consistent actions; it's about embracing a trajectory of continuous growth and learning. Rob and Tony dismantle the myth that consistency alone can pave the way to success, instead advocating for a relentless pursuit of personal development. Listen in for practical strategies on how to weave learning into your daily life. One area that requires consistency to grow your brand in today’s digital world, is creating content with your message. Rob will encourage you to get started if you haven’t already and emphasizes the importance of continuing to show up for yourself and your audience. If you're ready to be inspired and equipped with the tools to make consistent growth your stepping stone to success, this episode promises motivation and practical insights, brought to you by someone who's walked the talk. Key highlights: From Advertising to Coaching The Importance of Personal Growth  Building a Daily Growth Mindset Structure Creates Freedom Outlasting and Having a System Commitment to Creating Excellence Phases of Podcasting and Skill Development Connect with Rob Cressy: Website: robcressy.com Instagram: @rob_cressy Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

In this episode, you will step behind the curtain of digital marketing's legal battlefield with Anik Sigal, CEO of Lurn, who shares his struggle during an 18-month FTC investigation. Feel the weight of multimillion-dollar fines and the strain on mental health that comes with navigating the complex web of compliance and consumer protection. As Anik shares, even the most customer-centric businesses can find themselves in the crosshairs, leading to profound personal and professional ramifications. This conversation with Anik ventures into the emotional depths of facing legal scrutiny, where the risk of hefty fines for undisclosed paid promotions is just the tip of the iceberg. You will hear Anik’s personal stories that reveal not just the financial stakes but the human cost of FTC violations. Anik conveys the resilience needed to withstand such challenges, the importance of a supportive team, and the strength found in the loyalty of customers when the waves of adversity crash against the foundations of a business. This episode wraps up with a powerful takeaway on the significance of transparency and honest marketing. Anik emphasizes the imperative of meticulous income claim practices and the need for businesses to rigorously examine all facets of their operations. For entrepreneurs and marketers alike, this conversation is full of cautionary wisdom, offering insight into navigating modern business regulations with your integrity and consumer trust intact. Key highlights: FTC Investigations and Personal Experiences Navigating Legal Challenges With Investigators The Implications of Making Income Claims The Importance of Transparency in Marketing Importance of Compliance and Consumer Protection Connect with Anik Singal: Website: aniksingal.com Facebook: facebook.com/AnikSingalcom YouTube: Anik Singal Twitter: @aniksingal Instagram: @anik Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

As we kick off a new year, listen in Tony brings a wealth of knowledge to ensure you're on the winning side of 2024. From setting realistic fitness and nutrition goals to the power of mindset and the art of removing toxic influences, Tony covers all the bases. He breaks down the strategies successful people use to overcome challenges, the importance of assigning dollar values to problems, and how expanding your perspective through travel can change your life and business for the better. This episode is packed with actionable insights for anyone looking to enhance their personal and professional life. Tony dives into the necessity of investing in yourself, developing skills that generate income, and the underestimated power of video content creation in today's market. Moreover, he stresses the importance of effective communication, taking calculated risks, and standing firm in your convictions—even if it means going against the grain. As a seasoned entrepreneur himself, he shares how embracing a bit of controversy and critique can fuel your growth and why being a thought leader requires the courage to engage in constructive debate and continuously seek knowledge. You will learn about the mindset shifts necessary for setting and achieving goals without tying your self-worth to them. There is just one question to ask yourself before you start setting and striving for goals in the New Year. Tune in and take away a treasure trove of wisdom that's sure to inspire and equip you for a transformative year ahead.  Key highlights: Removing Toxic Influences The Mindset of Successful People Investing in Skills and Creating Income The Importance of Creating Video Content Being a Thought Leader Recommended Business Books The Importance of Setting Realistic Goals Books mentioned in the episode: Ready, Fire, Aim by Michael Masterson The Ultimate Sales Machine by Chet Holmes 48 Laws of Power by Robert Greene How to Win Friends and Influence People by Dale Carnegie Marcus Aurelius Meditations Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley