How to Grow an Audience - with Tony Whatley - EP 351

How to Grow an Audience – Episode 351

Mindset

•          Our time is limited, and relatively short
•          Push aside your ego. Be okay being a beginner, and sucking at things (stage right story).
•          Dealing with critics, haters, naysayers
•          Invest in skills. (Communication, Copywriting, Comedy, Production, Editing)
•          Be your own brand. Don’t work with mentors who overshadow or take credit for your brand. Be 1 of 1, not 1 of 1000’s. Groups are okay, but wear your own brand.
•          Purpose above Fear. Avoid regret. (write your Eulogy)

Creating content to grow an audience

•          80/20 Rule. 80% of your content should be about things you enjoy doing. Things you’d do for free. 20% is focused on your expertise and your mastery.
•          Expertise vs Mastery (paid to do, vs successful)
•          Don’t copy the formats or edits of others. Be yourself.
•          Identify what makes you unique, and amplify this.
•          Don’t get ahead of your actual results. Results matter most. “Right Message, Wrong Person”
•          Entertain, Educate, or Encourage
•          Humor vs Inspiration
•          Quality vs Quantity
•          Be social and support others. Don’t post and ghost
•          Stay in your lanes of interests and topics

Create an interesting life.

•          Pursue passions and interests.
•          Take on new challenges and share the journey
•          Visit interesting places
•          Read more books and learn from interesting people
• Consistency and Patience (12-month no-man’s land story)

365 Driven Advance. Costa Rica June 8-13, 2024

•          We don’t retreat, we Advance!
•          Hiking a rainforest along the Rio Celeste river
•          Jungle resort and beach resort
•          Business and Entrepreneurship presenters
•          Stepping away from your daily routine, and refreshing your mind
•          Building relationships

·         Visit 365driven.com