
365 Driven
Become 365 Driven and discover your true potential!
Wealth, Health, Mindset, and Relationships. These are the four cornerstones of happiness and success. Within each episode we share powerful thoughts and introduce you to people who demonstrate excellence in these subjects.
Hosted by Tony Whatley, author of "Side Hustle Millionaire" and executive coach, speaker, and community leader.
Latest episodes

Nov 14, 2023 • 35min
Using Artificial Intelligence For Visual Content - EP 329
In this episode, host Tony Whatley gets you caught up to speed with technology, and unveils the latest news on OpenAI and ChatGPT. There have been several amazing updates in the last few weeks, and these latest ones will certainly disrupt some industries. Connect with Tony at https://365driven.com https://instagram.com/365driven https://www.facebook.com/tony.whatley.1

Nov 7, 2023 • 18min
Everything Great is Uphill - EP 328
Ever found yourself staring at the steep path ahead, unsure of making that uphill climb? What if you knew the view from the top was worth the struggle? Tune in to this solo episode as Tony shares his experiences in Europe, the uphill climbs to magnificent castles, and draws parallels with the journey to success. As he takes you through his travels across countries and cultures, you'll also discover how to explore the world without breaking the bank. Drawing parallels between the uphill climb to the castles and cathedrals in Europe and our journey to success, Tony explains why anything worth having is always uphill. It's about putting in the effort, even when the path is clearly laid out. It's about not shying away from hard work and understanding that success doesn't come easy. If you're struggling, feeling stuck, or unsure of your next step, this episode is for you. As Tony shares his experiences and thoughts on life and success, you'll be inspired to take that next step, no matter how small, toward your goal. Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Oct 31, 2023 • 55min
Learning to Lead - Ken Eslick - EP 327
Ken Eslick is a seasoned entrepreneur and a leadership expert in the recruiting industry. In this episode, Ken shares his remarkable journey from a kid with a knack for leadership to a professional recruiting leader. His experiences range from an epiphany in a Carl's Jr. parking lot that led him to the military, to 14 years in the corporate world, and ultimately a decade in recruiting. Ken candidly discusses his personal struggles as well as his distaste for corporate red tape. Ken also shares his experiences in the military and how they shaped him into the leader he is today. Ken and Tony talk about the lessons learned from basic training, the importance of military values, and why we shouldn't dismiss the corporate world's merits. Then, Tony and Ken share how they utilized their corporate experience in their own businesses. They stress the importance of organizational charts, balance sheets, communication strategies, and the value of "shamelessly stealing" best practices from large corporations to ensure success in small businesses. The discussion further explores two models for recruiting professionals - retained and contingent, the concept of leadership, and how it creates an environment for people to perform at their highest level. Listen in as they discuss the importance of not paying in advance for anticipated results and the necessity of personal growth, a thirst for knowledge, and an openness to change. Don't miss when they cover the power of a growth mindset and the importance of taking action to overcome fear. Key highlights: Leadership and Recruiting for Success From Desperation to the Army Corporate Experience in Small Business Leadership and Developing Potential Belief in Self and Growth Mindset Taking Action and Overcoming Fear Connect with Ken Eslick: Website: theleaderslab.co LinkedIn: Ken Eslick Instagram: @kenjeslick Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Oct 24, 2023 • 46min
Turning Your Passion Into Profit - with Steven Rupp - EP 326
What if the spark of a lifelong passion could ignite the journey of your dreams, guiding you to a career you never envisioned? Today’s guest is here to inspire you to take big risks and follow your passion. Steven Rupp is the Technical Editor for Motor Trend Group (motortrendgroup.com), which includes magazine brands such as Hot Rod and Automobile Magazine, and TV shows such as Top Gear America and Road Kill. Swapping corporate confines for the open road, Steven pursued his love for cars and carved a unique path in automotive journalism. With over 20 years experience as an automotive journalist, photographer, and car builder, Steven brings keen insights about pivoting careers, creative work and marketing, and doing what you are passionate about. Steven talks about the power of networking and how it steered him towards success. He also shares about the challenges of creating a balanced magazine like Super Chevy, highlighting the importance of continuous improvement, mentorship, and the art of listening more than note-taking. Steven offers insightful perspectives on the popular EV trend, sharing why converting your classic car to an EV may not always be the best financial decision. Steven also confronts the reality of businesses that fall victim to ego-driven decisions and discusses the importance of keeping your audience's needs at the forefront. He explains the value of understanding your customer base to effectively market your product or service. Tune in for invaluable insights, lessons, and stories. Key highlights: Taking Risks and Pursuing Passion The Importance of Building a Network The Importance of Adaptation in Business Marketing to the Right Customers The Importance of Taking Risks Connect with Steven Rupp: Website: motortrendgroup.com Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Oct 17, 2023 • 54min
Leading and Coaching with Integrity - with Josh Kosnick - EP 325
We're cracking open the playbook to success with Josh Kosnick, founder of Kairos Coaching and Consulting, as we discuss how to lead and coach with integrity. Josh shares his rollercoaster ride from the world of finance and wealth management to the field of business coaching, giving us a front-row seat to his encounters with corporate nepotism and the silver lining he discovered by tweaking his business model amidst the COVID storm. This episode pushes the boundaries as we challenge the credibility of self-declared coaches who've never been in the trenches themselves. We take on the influencer marketing phenomenon, and stress the significance of organic and authentic content. Josh opens up about his decision to sell his companies, and how he redirected his focus towards recruiting and developing people. We share our top tips to becoming an effective coach, from selecting your tech stack to identifying and bridging skill gaps. We underline the need for entrepreneurs to step out of their comfort zones on social media and invest in public speaking skills. This is a conversation all about enhancing your business, your life, and your bottom line in finances, so tune in for more! Key highlights: Coaching and Influencers in Business Leadership and Avoiding Narcissism Tips for Becoming a Coach Credibility and Authenticity in Business Importance of Being Uncomfortable on Social Media The Importance of Public Speaking Skills Opportunities for Business Growth and Support Connect with Josh Kosnick: Website: joshkosnick.com Instagram: @joshkosnick Podcast: Spartan Leadership Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Oct 10, 2023 • 1h 10min
Identify and Destroy Limiting Beliefs - EP 324
Are you wrestling with self-limiting beliefs that are preventing you from experiencing true success and freedom? Or maybe your self-talk is keeping yourself from your dreams without even realizing it. How would your life change if you stopped holding yourself back from what you desire and deserve? This episode is an earnest examination of these invisible handcuffs as Tony shares his journey of breaking free from these self-imposed constraints. Tony shines a light on the complex connection of self-worth and our choices, guiding us on a journey that will question our internal dialogue and its influence on our actions. Now that you have identified and acknowledged that your limiting beliefs are holding you back, how do you overcome them? This episode opens the doors to a new identity shaped by positive habits and vision. Tony dissects how past experiences and influences affect our beliefs, and how accepting accountability for them can pave the path to a brighter future. Listen in, free yourself from limiting beliefs, and embrace a life of limitless potential. Key highlights: Limiting Beliefs in Affordability and Dreams The Value of Vacations and Education Overcoming Limiting Beliefs and Building Self-Confidence Building a New Identity Through Habits Visualizing and Achieving Your Dreams Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Oct 3, 2023 • 1h 3min
Zero to $300 Million Story of TapouT with Dan Caldwell - EP 323
Life has a funny way of taking you on unexpected paths. In this episode, you’ll hear the successful journey of Dan Caldwell, co-founder of the brand TapouT. From a law enforcement officer to a high flying entrepreneur, Dan's journey is not only inspiring but filled with invaluable lessons for aspiring entrepreneurs. While a career pivot is no small feat, Dan's entrepreneurial drive, combined with a deep understanding of his audience, catapulted TapouT into becoming a $300 million dollar brand. Dan talks about the topic of managing cash flow during rapid business growth and shares practical advice about exploring financing options, building strong relationships with manufacturers and recognizing when to bring in external expertise. Dan candidly reflects on the post-acquisition roller coaster ride and the emotional challenge of losing control of the brand he built with so much passion. Dan and Tony also discuss the significance of cultivating entrepreneurial skills in today's students. So tune in to this incredible journey with Dan Caldwell, which ultimately explores the power of passion, persistence, and resilience in the world of entrepreneurship. This episode is a testimony to the fact that with the right mindset, you can tap into your potential, turn your passion into profit, and take the world by storm. Key highlights: Scaling a Martial Arts Brand Building a Brand Through Storytelling Company Growth and Cash Flow Management Small Business to Multi-Million Dollar Success Lessons in Business Growth and Acquisition Teaching Entrepreneurship in Education Connect with Dan Caldwell: LinkedIn: Dan Caldwell Instagram: @tapoutpunkass Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Sep 26, 2023 • 42min
Content Creation to Cashflow - EP 322
A few years ago, Tony was paralyzed by the fear of speaking in public, especially on camera. It's surreal to see how far he has come since then. This episode is a close look into Tony’s journey, revealing how he found his greater purpose and turned it into a successful business. He also shares the near-death experience that altered his perspective on fear and purpose, propelling him to become a public speaker, best-selling author, and podcaster. Creating valuable content consistently is a challenge, but it's not impossible. Tony debunks the fear associated with it and provides practical tips on how to ignore critics and continue creating content that resonates. He shares easy strategies for video recording and content creation that will help you get started without getting bogged down by the details. Join the live webinar “Content Creation to Cash Flow” on Wednesday 9/27 or catch the replay at: 365driven.media Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Sep 19, 2023 • 49min
Anti-Funnel Marketing with Nicholas Kusmich - EP 321
Picture this: you're spending countless hours crafting the perfect organic marketing strategy, but is your return on effort (ROE) really worth it? Should you be considering paid advertising instead? In this episode of the 365 Driven Podcast, Tony sits down with marketing guru Nicholas Kusmich to share his wisdom. Together, they unravel the complexities of ROE and ROI, explore the benefits of anti-funnel marketing, and delve into the nuances of organic versus paid advertising. Ever wondered how to make your brand stand out in a crowd? Nicholas has you covered. He puts a spotlight on personal branding, targeting premium prospects, and the psychology of luxury buyers. In a landscape filled with funnels, Nicholas and Tony discuss how to carve out your unique category and truly differentiate your brand. They also delve into the concept of using paid advertising to amplify organic growth, leveraging existing content to increase exposure and drive business growth. Nicholas also dissects strategies for effectively targeting and optimizing Facebook ads. Exploring key questions like whom your audience follows, where they frequent, and what they fund, he demystifies the process of identifying your target market. Key highlights: ROI and ROE in Advertising Importance Organic vs. Paid Advertising Reimagining Funnel Marketing Personal Branding and Targeting Premium Prospects Paid Advertising for Organic Growth Targeting and Optimizing Facebook Ads Opportunities for Business Growth and Support Connect with Nicholas Kusmich: Website: nicholaskusmich.com Twitter: @nicholaskusmich LinkedIn: Nicholas Kusmich Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Sep 12, 2023 • 58min
Bringing Respect Back to the Trades with Andrew Aranda - EP 320
Imagine transforming your ideas into an eight-figure business, in a sector as significant as the service industry. That’s exactly what Andrew Aranda, founder and CEO of Pure Plumbing and Air, accomplished. His journey, from starting in his garage to building a dream office, is remarkable. Andrew and his wife, Alexis, combined their unique talents to create a powerhouse partnership. Andrew is on a mission to bring respect back to the trades at a time when these skills are highly sought after. In this episode of the 365 Driven Podcast, Andrew shares his strategic approaches to business growth. He dives into his systems, from organized job descriptions, KPIs, and responsibilities set on different timelines. Andrew also impresses upon us the critical importance of customer service, and how a technician's cleanliness and organization can make or break trust with clients. It’s a masterclass in meticulous planning, discipline, and leading your team to success. Andrew opens up about his early struggles with prompting the wrong people, and firing those that were not the best fit. He shares what he has learned about how to make these tough but necessary decisions. Lastly, we get a glimpse of the man behind the eight-figure company, as he discusses the balancing act between work, physical health, spiritual wellness, family, and mental well-being. This episode is packed with life lessons and business strategies you won’t want to miss. Key highlights: Building an Eight-Figure Plumbing Company Promotions and Leadership in the Workplace The Importance of Having a Coach or Mentor Learning and Growing as Business Owners Balancing Life and Business Connect with Andrew Aranda: Website: themoderndaytradesmen.com Instagram: @andyaranda1 Email: andrew@themoderndaytradesmen.com Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley