365 Driven

Have you ever been puzzled by the confusing labels on your favorite food products? Well, you're not alone. This episode invites you on an eye-opening journey with expert food coach, Jen Smiley, to decode the truth about the food industry and how it often misrepresents facts to the consumer. Jen reveals the secrets behind oils in our food and the potentially harmful effects of the common ones, while revealing how she cracked the food industry code. Jen explains how food influences our health and well-being, particularly concerning inflammation, skin disorders, and gut wellness. She illuminates the significant part our diet plays in conditions like cancer, IBS, psoriasis, arthritis, and Hashimoto's, underscoring the transformative power of making food swaps. Jen's candid interactions with her large social media following provides an inspiring look at her authentic, day-to-day pursuit of enhanced health. Jen stresses the critical importance of reading labels and being equipped with the knowledge to make better food choices. She exposes the shocking truth about popular brands and their potentially harmful ingredients. Tune in to this enlightening episode, absorb Jen's wisdom, and start fueling your body with foods that won’t work against you. Key highlights: Why the food industry is misleading How our food impacts our health, wellbeing, and energy Inflammatory foods and healthier choices Why you should stay away from soda and energy drinks How Jen grew an engaged social media audience Where to start with food swaps Connect with Jen Smiley: Website: jensmiley.comJen’s Freebie: freemorningguide.com Instagram: @wakeupandreadthelabels Podcast: Wake Up and Read the Labels  Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Famed copywriting maestro and bestselling author, Robert Walsh, opens up the curtains to his thriving career in this episode of the 365 Driven Podcast. Robert tales of transformation from a blue-collar worker to an in-demand copywriter—working with big names like Donald Trump Jr and Kevin Harrington of Shark Tank fame—are as riveting as they are inspiring. Tune in as Robert sheds light on his captivating transition, his early branding, and how he has brilliantly capitalized on the e-commerce and Facebook ad boom. Robert Walsh is a multi 9-figure earning copywriter and consultant. With over $200,000,000 in sales across him and his clients, his methods, as unconventional as they are, have been the go-to methodology for some of the biggest brands and influencers in the digital marketing industry. Robert's unique approach to copywriting is an eye-opener, shedding light on persuasive strategies and techniques that spark action. Ever controversial, his methodology might not appeal to everyone, but there's no denying its effectiveness. From harnessing the power of language that motivates, to understanding the importance of audience insight—Robert unpacks it all. Amidst lively discussions, Tony and Robert also explore the significance of authenticity, and how standing out in an industry is more about being true to oneself than following trends. Let's also talk humility in business—the often overlooked secret ingredient to success. Robert opens up about his humble beginnings, sharing how a blend of self-deprecating humor and humility has shaped his journey and landed him some of his biggest gigs. They’ve also got you covered with some action-packed tips to become a better copywriter and a bunch of resources for budding writers out there. Join in on this informative and entertaining episode with Robert Walsh, packed with invaluable lessons, strategies, and insider insights from the trenches of copywriting. Key highlights: Mastering the Art of Copywriting From Awkward Kid to Successful Copywriter Embracing Authenticity and Standing Out Copywriting Strategies and Techniques Creativity and Controversy in Marketing Effective Copywriting Techniques The Importance of Humility in Business Copywriting and Creative Resources for Success Connect with Robert Walsh: Website: copypunks.com Instagram: @Lucid.Rob Facebook: Robert Walsh Claim Your FREE Digital Copy of Robert’s #1 Best-Selling Book: The Lazy Copywrighter’s Guide to the Galaxy  Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

At a time when people will say whatever they have to say not to get canceled, being real and authentic is not as common as it should be, but is critical for attracting the right people to your circle. If you are always worried about saying the wrong thing or having people upset with you for your stance on a topic, then you are going to have a harder time making meaningful connections and building your brand. You won't want to miss this episode as Tony sits down with the dynamic Mike Fabber, a renowned sports coach, high-performance success coach, speaker, and author who has cultivated a meaningful connection with his audience through social media and hosting events. Mike and Tony tackle the significance of authenticity and staying true to oneself even in the digital age, where being a thought leader is rare. They also dive into the passionate world of sports culture and its connection to the business world. Mike Fabber is the founder of UnleashU, which features leadership conferences that connect like-minded people for networking and an unforgettable experience. Mike is known as a "serial entrepreneur", owning several businesses and helping other businesses grow. He is also the Executive Director of the Joseph Patrick Fabber Memorial Foundation, with the mission to prevent suicide, anti-drugs, and anti-bullying. In this episode, Mike and Tony reflect on event planning amidst the pandemic and the lessons that were learned during that time. You will hear about what goes into planning a successful event and gain insights into the importance of taking risks and learning from mistakes. The discussion further extends to the world of digital marketing, the rise of the new app Threads, and the perils of digital scams. Lastly, Mike and Tony converse about the resilience required in business, opportunities for financial success, and ways to enhance your business. Quote from the episode: “You can have it all. You got to be willing to fight long enough and hard enough to have it.” - Mike Fabber Key highlights: Reflection on lessons from the Pandemic Why Tony calls his events Advance and not Retreat The economics of hosting events Why hard times make you better Building wealth in a down economy What you should be doing if you are making less than $10k a month How to start investing in yourself 2 easy ways to make $100,000 with limited skills Connect with Mike Fabber: Website: www.coachmikefabber.com | unleashingunow.com Instagram: @thecoachmikefabber Facebook: Michael Fabber Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

In this episode I share some lessons and tips I've learned from completing five mastermind / retreat type events. Our previous events included: Zion National Park (Utah)  Glacier National Park (Montana)  Radford Racing School (Arizona)  Chichen Itza Mayan Pyramid (Playa del Carmen, Mexico)  Castles and Wineries (Lisbon & Porto, Portugal)  If these types of exploration events interest you, join us at 365driven.com

Having a mission that serves as your “why” is so valuable when building and scaling a business. A business that operates around a set of core values is going to stand out to customers as having integrity which will in turn build trust that will set you apart from competitors. Trevor Farnes and his business MTN OPS are an amazing example of what it looks like to filter all decisions through core values, stay true to a mission, and foster a culture of interdependence in which each team member plays a key role. Trevor Farnes is the Co-Founder and CEO of MTN OPS, which is a supplement company that Trevor originally started in an effort to combat his father’s heart disease. MTN OPS’ mission is to improve the lives of individuals and families and believes that the journey of transformation spiritually, physically, mentally, and socially is a journey to conquer. Through their program Conquer Hunger, Trevor’s company has been able to donate over 5 million meals to local families in need. Trevor looks at business not only as a means to an income, but also as an asset to do the things we’re supposed to do in life, and he strives to make a difference and help as many people as he can. In this episode of the 365 Driven Podcast, Trevor talks about his own experience with depression, losing everything, and how he was able to fight back and become a hero to his younger self. Tony shares his story of how he overcame his pride and learned to ask for help during a difficult time in business. Tony and Trevor explore the advantages and disadvantages of franchising versus creating your own brand, and they emphasize the importance of core values and how they can help guide decision-making. They also discuss the importance of creating a safe space for employees and how interdependence is key to success. Finally, Tony and Trevor discuss the growth of MountainOps and how it has become a platform to help others. Quote from the episode: “You're most powerfully positioned to serve the person you once were.” - Trevor Farnes Key highlights: Trevor’s story of losing everything after getting involved in a franchise business model and how he was able to come back from that experience Why MTN OPS was created Franchise vs. starting your own business How MTN OPS’ core values have built trust with their customers Interdependance = teamwork  Why trials and hard times are important lessons Viewing business as an asset to help others Connect with Trevor Farnes: Website: mtnops.com Instagram: @mtnops | @trevorfarnes LinkedIn: MTN OPS | Trevor Farnes Facebook: MTN OPS | Trevor Farnes Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

Zachary Babcock needs no introduction as he is a three-peat guest on the podcast and always has a powerful message to share. On this episode of the 365 Driven podcast, Tony and Zach discuss their frustrations with gurus in the personal development industry who have big egos that get in the way of being authentic, providing consistent value, and not getting caught up in always looking for the next shiny object. Tony and Zach share their own experiences with ego and self-awareness, emphasizing the importance of staying humble and true to your values.  Zach and Tony share their insight on how to evaluate influencers and spot scammers, and emphasize the importance of doing your own research on who you decide to listen to and pay attention to.  Zach shares his recent struggle with getting burnt out on making content when he realized it wasn’t aligned with who he is, and he dives into the importance of energy and intention when creating content. Zach and Tony discuss the importance of making ethical choices, the power of karma, and the dangers of buying fake followers.  Tune in to hear this engaging conversation about how to make sure you're following the right people, and how to live a life of integrity.  Key highlights: Quick recap on Zach’s story: He went to prison twice, was released in 2014, and completely turned his life around Why Zach and Tony are anti-guru Not letting your ego get the best of you The significance of working on your past, traumas, and triggers Tony’s perspective on social media: If you see it as a drain, that might be an indicator that you are following the wrong people “Posturing” on social media and why you shouldn’t do it Fake influencers and fake followers Doing the right thing always: Karma is real Don’t compromise on your values in the pursuit of money Episode resources: Check social media analytics at: socialblade.com Check out Zach’s upcoming event in St. Peters, MO on July 14: alphadogpoundlive.com/whatley Connect with Zach Babcock: Website: zachbabcock.com Instagram: @realzachbabcock Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

In the business world, we hear a lot about the importance of SEO, but what exactly is it, and what do you need to know about it? SEO stands for Search Engine Optimization, and learning the basics could mean much more eyes on your content, which means more sales without increasing your advertising. That is what Damon Burton breaks down for us in this episode. Damon Burton is a search engine marketing expert who has beat billion-dollar companies at their own game and has proven strategies to grow your business. Damon is a Forbes contributor and an Amazon best-selling SEO book author that helps you show up higher on Google, without paying for ads. His clients include the Utah Jazz’s Team Store and businesses that have been featured on Shark Tank and recognized by Inc. In this episode of the 365 Driven podcast, Tony and Damon discuss the importance of SEO for online businesses. They cover topics such as website redesign pitfalls, the basics of SEO, and the significance of blogs as a doorway to a website. Damon explains the importance of website structure and content, as well as the role of AI in creating and repurposing content. Damon shares his expertise and offers actionable tips for improving website visibility. He also emphasizes the need to show personal individuality and authenticity in order to build a personal brand that people can relate to. Key highlights: Where is the best place to host your website?  What's the deal with SEO plugins? What goes into SEO?  Key pieces that most sites are lacking Damon’s advice for someone that is just getting started with SEO How to target people in a specific location SEO for real estate agents How to build a personal brand Life lessons: learning and growing from your mistakes and other’s people's mistakes For resources and links mentioned in this episode, visit: 365driven.com/episode308

Right now is a crucial time to build up your purchasing power. With an uncertain economy and banks collapsing, it's only going to get more difficult to get access to the type of capital that Jack McColl breaks down in this episode. if you have this knowledge and you are prepared, that is going to put you that much further ahead of your competition. If you want to scale your business, buy more inventory, or hire employees without giving away any equity, then this episode is for you. Guaranteed you won’t learn this in business school, so take advantage of the knowledge Jack drops here. Jack McColl is the founder of CreditStacking.com where he helps entrepreneurs finance their businesses with 0% interest. Jack is a self-made mogul who went from having zero dollars in business credit to being approved for $500,000 in a little more than a year. He took what he learned and created Credit Stacking to share his technique with others. On this episode of the 365 Driven podcast, Jack shares his expertise on how business owners can increase their purchasing power by building their credit. Jack explains the importance of having access to capital to fund and scale businesses, and how he was able to raise hundreds of thousands of dollars using 0% interest business credit cards. Join Tony and Jack on this episode as they discuss how to maintain a low-risk business entity, how to avoid paying interest, and which banks offer the best business credit cards. They also share tips on building a strong personal credit profile and getting high-limit credit cards. Jack discusses the importance of having a business checking account and how it can help build a relationship with lenders. He also explains how to liquidate credit cards into cash and use it for real estate deals or other investments. Quote from the episode: “Funding businesses on zero percent interest business credit cards is the easiest way to raise money, hundreds of thousands of dollars, and you're not giving away any equity, you're not paying any interest, you're not bootstrapped.” - Jack McColl Key highlights: Personal vs. Business credit  Why business credit cards are better than giving away equity in your business Will business credit cards affect your personal credit score? How to get 0% interest for several years What do banks look at when approving you for credit? How to optimize or repair your personal credit profile Are there hidden agendas of 0% offers? How to liquidate credit into cash For resources and links mentioned in this episode, visit: 365driven.com/episode307

Jason Starbuck shares his journey from running e-commerce stores to living in Thailand, competing in Muay Thai, and creating his current business MOVD - Entrepreneur Evolved. He emphasizes the importance of micro-actions in physical, mindset, and personal business areas to achieve success as an entrepreneur. Over the last 14 years, Jason Starbuck has created multiple web developments, owned 7 e-commerce stores, traveled to 13 countries, built a highly efficient call center, hired over 350 employees across multiple continents, and has generated millions of dollars through lead gen and e-commerce. Jason decided to create MOVD to help other entrepreneurs evolve and grow in all areas of life. Having money and material items alone will not bring fulfillment and happiness. All too often, people sacrifice their body, health, relationships, and peace for money, and then at some point realize it wasn’t worth it. Achieving peace, fulfillment, and happiness are ultimately the most important things in our lives, and that can be done through finding a balance while at the same time, having a very successful business and income that brings financial freedom. In this episode, Jason and Tony talk about their realization that so many people skip over important aspects of life in their pursuit of money. Pick up a fun hobby, prioritize important relationships, have a fitness routine, set boundaries with others, and keep promises to yourself. In today’s world, so many people walk around in a very stressed state, and we need to examine why. Money is not worth your peace, so tune in to hear how to achieve a more balanced life through micro-actions that build momentum. Quotes from the episode: “Create boundaries, learn to say no, and guard your happiness. Saying yes to everything means saying no to yourself.” "Money does not buy happiness, and there are too many people out there focusing on the financial things and thinking that, hey, I'm unhappy, I'm depressed. Focusing on peacefulness, fulfillment, happiness - these are the most important things in my life nowadays. Health is the number one priority.” Key highlights: Why Jason created his business MOVD How physical fitness rewires our brain and makes us successful in other areas Why you need a micro-action system in 3 areas: physical, mindset, and personal business  What Jason learned from Martial Arts and living in Thailand Examining our stress and finding peace and fulfillment  Creating boundaries and learning to say no The importance of doing things just for fun Why people criticize others The fitness side of entrepreneurship Tony’s mindset hack for consistent exercise For resources and links mentioned in this episode, visit: 365driven.com/episode306

Lance Bachmann, also known as the Digital Lion, shares his journey from a troubled childhood to becoming a highly successful serial entrepreneur. According to Bachmann, the key to success in business is to focus on three essential areas: numbers, sales, and communication. Knowing how to read a P&L statement, understanding the sales process, and being able to communicate effectively are crucial for success. Bachmann also stresses the importance of believing in oneself and taking action. Lance Bachmann is a true son of Philadelphia: he was raised in the Northeast alongside his 14 brothers and sisters. With strong roots in his hometown and an unparalleled commitment to his family, Lance is a professional family man that can be trusted with anything. He was the youngest vice president in AT&T history and helped start YellowPages.com before leaving to start his own company, 1SEO, in 2009. Since then, Bachmann has become a best-selling author, international keynote speaker, entrepreneur, philanthropist, and owner of multiple home service companies. When it comes to private equity deals and acquisitions, Lance emphasizes the importance of having processes, systems, teams, leadership, and cash flow in place for managing and operating a business with valuation in mind. He stresses the importance of being transparent and honest when it comes to partnerships and acquisitions, and all parties being upfront about expectations. Overall, Lance Bachmann's journey is a testament to the power of perseverance, hard work, and a never-give-up attitude. His insights and experiences provide valuable guidance for aspiring entrepreneurs looking to build successful businesses. So take action, believe in yourself, and unlock the secrets of successful entrepreneurship with Lance Bachmann. Quotes from the episode: "If you're gonna go start your own company, take action, and don't be afraid to fail. Failure is just a stepping stone to success." "I truly believe to own a company and see its scale, the leader has to be able to sell and communicate articulated vision and have people believe in them." Key highlights: How Lance got involved with SEO Advice to new business owners Why Lance chooses service-based businesses How do you create valuation or enterprise value? Why your business isn’t worth anything  Achieving generational wealth Selling with private equity Two things that kill deals: ego and time Why you should be operating your business with valuation in mind  For resources and links mentioned in this episode, visit: 365driven.com/episode305