The Search Session

In this episode of The Search Session, host Gianluca Fiorelli explores the shifting landscape of Conversion Rate Optimization (CRO) with two leading voices in the industry: Talia Wolf, CEO of GetUplift, and Ricardo Tayar, CEO of Flat101.Talia brings her renowned customer-centric, emotionally driven approach to optimization, while Ricardo shares his perspective on blending data and creativity to achieve impactful results. Together, they discuss how AI is changing how CRO professionals work, what it takes to drive meaningful experimentation, and why an obsession with tools might be doing more harm than good.This is the 8th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:12) Meet Our Guests: Talia Wolf & Ricardo Tayar(02:19) AI in Our Daily Work: Personal Reflections(11:38) Are Clients Really Asking About AI for CRO?(15:33) Clients’ Illusion of the Perfect Tool(18:56) Breaking the Silo Mentality(27:38) Creative Risks That Paid Off(29:51) Quick-Fire Round: Sounds, Foods, and Favorite Books👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/redefining-conversion-in-multi-touch-era  Where to find Talia WolfLinkedIn: https://www.linkedin.com/in/taliagw/ X: https://x.com/taliagw Website: https://getuplift.co/ Where to find Ricardo TayarLinkedIn: https://www.linkedin.com/in/ricardotayar X: https://x.com/rtayar Website: https://www.flat101.es/ Where to find Gianluca Fiorelli Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking

In this episode of The Search Session, host Gianluca Fiorelli sits down with digital marketing powerhouse Purna Virji - Principal Consultant at LinkedIn and former Microsoft leader.Together, they unpack how to create meaningful, human-first content in an AI-driven landscape, why outcomes matter more than outputs, and how to balance authenticity with algorithms. Expect sharp insights, real strategies, and a few fun detours into pizza, Bollywood, and Italian curse words.This is the 7th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:47) Meet Purna Virji(04:16) The Fundamentals of Content Marketing in an AI Era(08:21) Outputs vs. Outcomes: Why Strategy Comes First(13:54) How to balance human-centered content with machine-readability(22:07) Building Memorable Brands in a Personalized, No-Click World(27:31) Brand Identity, Emotion & Consistency Across Channels(31:45) How Purna Virji Leverages AI in Her Daily Workflow(35:15) Reassuring the Next Generation: AI Won’t Take Your Job(40:15) Why Today’s Users Are Harder to Reach Than Ever Before(42:47) Measuring What Matters in a Fragmented Marketing Landscape(47:09) Rapid-Fire Questions: Pizza, Mumbai, Snoring & Kaizen👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/content-marketing-strategy-insights-from-purna-virji Where to find Purna VirjiLinkedIn: https://www.linkedin.com/in/purnavirji/ X: https://x.com/purnavirji Website: https://careers.linkedin.com/ Where to find Gianluca Fiorelli Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking 

In this episode of Search Session, Gianluca Fiorelli sits down with Gus Pelogia, Senior SEO Product Manager at Indeed. With a background in journalism and over a decade of SEO experience across agencies and in-house teams, Gus brings a unique, global perspective to search.This is the 6th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:18) Meet Gus Pelogia(02:17) Agency vs. In-House SEO (06:15) Pre-Production and Stakeholder Alignment(08:23) Working with Agencies & Consultants(12:06) Navigating Big Company Bureaucracy: Gus’s Framework for Speed(17:20) Rolling Out Global SEO Features(19:55) Localization & International SEO(21:07) Using OpenAI, Colab, and MVPs to Prototype SEO Ideas(28:52) Learning AI & Python Without a Coding Background(34:24) The Impact of AI Search on Companies Like Indeed(42:06) The Proust Questionnaire👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/in-house-seo-enterprise Where to find Gus PelogiaLinkedIn: https://www.linkedin.com/in/gpelogia/ X: https://x.com/pelogia Website: http://www.Indeed.com Where to find Gianluca Fiorelli Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking 

How is AI changing the game for local SEO?In this episode of The Search Session, Gianluca Fiorelli chats with Greg Gifford, local SEO expert and movie enthusiast. They dive into the latest trends, AI’s impact, and how businesses can stay ahead - plus some fun movie talk!This is the 5th episode of:   https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGhHere's what you'll learn in this episode:(00:22) Meet the Local SEO Nerd: Greg Gifford(03:18) Is Local Search Still Untouched by AI, or Have We Just Not Noticed?(04:51) How Younger Generations are Changing Search Habits(10:40) Will Google’s AI Mode Mark the True Beginning of AI-Powered Search(15:53) Local Search for Enterprise. What are the challenges?(21:56) AI Levels the Playing Field, Helping Small Brands(27:13) The Power of Reviews & User-Generated Content(32:25) AI-Powered Sentiment & Topic Analysis for Local Businesses(38:50) How to Stay Relevant in an AI-Powered Search World(44:52) The Importance of Understanding “Why” in SEO(48:30) Rapid-Fire Movie Q&A👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/ai-impact-on-local-search Where to find Greg GiffordLinkedIn: https://www.linkedin.com/in/greggifford/ X: https://x.com/greggifford Website: https://searchlabdigital.com Where to find Gianluca Fiorelli Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking

AI is transforming how agencies operate - but what does that mean for SEO professionals? In this episode of The Search Session, host Gianluca Fiorelli is joined by Heather Physioc (Chief Discoverability Officer, VML) and Kevin Gibbons (Founder, Re:signal) to break it all down.This is the 4th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:24) Meet Our Guests: Heather Physioc & Kevin Gibbons(02:20) AI - Challenge or Opportunity for Agencies?(13:54) How Clients are Reacting to AI in Search(27:00) How Agencies Are Adapting to AI Without Losing Their Edge(31:42) AI vs. Human Creativity: Finding the Right Balance(36:00) The Future of Search: Personalization, Branding, and the Next Big Shift(41:28) COVID’s Impact on Digital Agencies(49:44) Retaining Excellence in Agencies(56:14) The Proust Questionnaire👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/agencies-challenges-opportunities Where to find Heather PhysiocLinkedIn: https://www.linkedin.com/in/heatherphysioc/ X: https://x.com/HeatherPhysioc Website: http://www.vml.com Where to find Kevin GibbonsLinkedIn: https://www.linkedin.com/in/kevingibbons X: https://x.com/kevgibbo Website: https://resignal.com Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking 

How is content marketing evolving in the age of AI? What’s the new role of PR in SEO? And how are brands adapting to changing search behaviors?In this episode of The Search Session, host Gianluca Fiorelli dives into these pressing questions with two industry leaders: Lexi Mills – CEO of Shift6 Studios and Ross Simmonds – CEO of Foundation Marketing & Head of Growth at Distribution.aiFrom the decline of traditional SERP clicks to the rise of AI-driven discovery, we’ll explore the biggest shifts in content consumption, PR strategies, and brand visibility.This is the 3rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Here's what you'll learn in this episode: (00:26) Welcome and Introduction(01:44) The Shift in SERP Clicks and Content Consumption(08:28) How Businesses Are Adapting to New Search and Discovery Trends(14:15) AI’s Impact on Content Strategy: Human vs. Machine Collaboration(22:00) The importance of not mimicking competitors but owning your own voice as a brand(31:40) Using AI for Media Engagement and Thought Leadership(38:07) Preparing for the Future of Cont ent Distribution and Engagement(43:12) Learning from Failures in Content Creation and Marketing(48:29) The Fun Questionnaire👉 Read the full article and explore additional https://www.advancedwebranking.com/blog/content-and-pr-trends Where to find Lexi Mills Linkedin: https://www.linkedin.com/in/leximills/X: https://x.com/leximillsWebsite: https://leximills.net/Where to find Ross Simmonds Linkedin: https://www.linkedin.com/in/rosssimmonds/X: https://x.com/TheCoolestCoolWebsite:https://rosssimmonds.com/Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking 

In this episode, we’re exploring the fast-changing world of search behavior - how people are searching, how platforms like Google, OpenAI, and Perplexity are evolving, and what it means for brands and SEO professionals.Joining us are two fantastic guests: Julia Panozzo, founder of Neuroscientive, a neuroscientist turned marketer who specializes in helping brands make smarter data-driven decisions and Garrett Sussman, Director of Marketing at iPullRank, host of Rankable, and an expert in SEO trends, content, and user behavior.We’ll explore how cognitive biases shape search, the role of brand familiarity, and why understanding user intent is more crucial than ever. Plus, we’ll discuss how brands can stay visible in a search landscape that’s shifting from traditional queries to conversational AI, visual search, and beyond.This is the 2nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGhHere's what you'll learn in this episode: (00:33) Welcome to The Search Session(00:48) Meet Our Guests: Giulia Panozzo & Garrett Sussman(02:36) The Evolution of Search Behavior(08:13) The “Messy Middle” in Search(12:37)  Authority Bias & Trust in Search Results(16:42) Biases in SEO Testing(24:55) The Power of Brand Familiarity(36:03) SEO & Holistic Marketing Strategies(46:56) The Fun Questionnaire👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/evolution-of-search-behaviourWhere to find Giulia PanozzoLinkedin: https://www.linkedin.com/in/giulia-panozzo X: https://x.com/SequinsNsearch Website: https://neuroscientive.com/ Where to find Garrett SussmanLinkedin: https://www.linkedin.com/in/garrettsussman/ X: https://x.com/garrettsussman Website: https://ipullrank.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking

Join Andrea Volpini, CEO of WordLift and a pioneer in semantic search, as he delves into the evolution of SEO from basic content management systems to today's AI-driven strategies. He discusses his work with the Italian parliament, which fueled his passion for machine-readable content. Andrea also explores the innovative LLMs.TXT protocol and emphasizes why structured data remains vital in the AI era. Plus, enjoy some light-hearted moments as he shares his favorite and least favorite words, revealing his creative aspirations!