The Search Session The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester
In this episode, host Gianluca Fiorelli sits down with a true pioneer of the search industry - Duane Forrester.
From shaping Bing Webmaster Tools to navigating the cutting edge of AI-driven search, Duane brings a wealth of insight to the table. Now COO at LynxPulse, founder of UnboundAnswers, and a seasoned advisor, he shares his unique perspective on how search is evolving—and what that means for SEOs, marketers, and businesses.
This is the 14th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
(00:07) Meet Our Guest: Duane Forrester
(02:50) Duane's Reflections on Early Reactions to OpenAI and Generative AI
(05:22) Concerns About the SEO Industry’s Readiness for AI-Driven Change
(18:00) How the Young Generation Finds What They Need, Beyond "Googling"
(25:58) Redefining Our Profession: From SEO to Information Retrieval Specialists
(32:35) The Central Role of Monosemanticity and Attention Mechanisms in AI Search
(45:04) The Coming Evolution of Advertising - Smart Glasses and Eye Tracking
👉 Read the full article and explore additional
https://www.advancedwebranking.com/blog/attention-mechanisms-ai-search
Where to find Duane Forrester
LinkedIn: https://www.linkedin.com/in/dforrester/
Website: https://www.lynxpulse.com/
Where to find Gianluca Fiorelli
Website: https://iloveseo.net/
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