The Search Session SEO Reloaded: Adapting the Old SEO Rules in the New AI World | Aleyda Solís
Is AI the biggest disruption to SEO—or the start of its next evolution?
In this episode of The Search Session, host Gianluca Fiorelli welcomes Aleyda Solís, internationally renowned SEO consultant and speaker, for a deep dive into how AI is reshaping the world of search.
Aleyda shares her optimistic and practical take on the future of SEO in an AI-driven landscape—emphasizing that while things are changing fast, there’s no need to panic. SEO isn’t dead; it’s evolving. From chunk-based content strategies to adapting for new interfaces, she explains how to build on what we already know and stay effective in the face of change.
Whether you’re just starting out or leading large-scale SEO efforts, this episode offers valuable insights, strategies, and career advice to help you navigate what’s next—with clarity, flexibility, and curiosity.
This is the 21st episode of the series: Watch the full playlist on YouTube
Here's what you'll learn in this episode:
- (00:26) Meet Our Guest: Aleyda Solis
- (02:13) How SEO Feels in 2025
- (08:51) How Aleyda Is Guiding Clients Through Uncertainty
- (16:43) Dealing with AI Overviews and Traffic Decoupling
- (22:16) How Aleyda Uses AI in Her Workflow
- (25:44) Best Practices for SEO in the Age of AI
- (34:19) Aleyda’s Process: Starting a New Client Engagement
- (42:36) What Aleyda Wishes She’d Known in 2006 About Productivity, Testing, and Outcomes
- (46:54) Quickfire Questions: Getting to Know Aleyda
👉 Read the full article and explore additional insights
Where to find Aleyda Solís:
LinkedIn | X | Website
Where to find Gianluca Fiorelli:
LinkedIn | X | Bluesky | Website
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