The Search Session From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham
How can brands think more like creators—and why does it matter in today’s video-first world?
In this episode of The Search Session, Gianluca Fiorelli sits down with Phil Nottingham, founder of Organic Video, to unpack the strategic role of video in digital marketing. From organic distribution and YouTube optimization to the impact of AI tools like Gemini, we explore how video content is evolving—and what that means for marketers.
Phil shares insights on balancing authenticity with strategy, adapting to platform trends, and building a long-term video presence that actually works.
This is the 15th episode of: The Search Session YouTube Playlist
Here's what you'll learn in this episode:
- (00:55) Meet Our Guest: Phil Nottingham
- (04:16) Why Brands Struggle with YouTube Compared to Creators
- (07:44) The Warhammer Example: Building Community and Brand Through Content
- (09:47) Shorts vs. Long-Form: Finding the Right Format Mix
- (12:21) Using Data to Shape Strategy: Moving Beyond Keywords
- (15:00) Competitor Analysis Without Imitation
- (16:57) TV Comes to YouTube: Shifting Viewer Habits and Production Implications
- (20:54) AI’s Potential as a Visual Creative Tool
- (25:29) AI Video Influencers: Gimmick or Future Trend?
- (26:29) Gemini and AI Discovery: What’s Next for YouTube?
- (29:44) The Power of Personal Branding in the AI Era
- (31:12) The Fireside Questionnaire
Where to find Phil Nottingham
Where to find Gianluca Fiorelli
LinkedIn | X (Twitter) | Bluesky | Website
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