
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Latest episodes

May 30, 2024 • 29min
268. AMMA — Resilience in the Face of Uncertainty
Feeling crushed by life's relentless unpredictability? Brace yourself as we expose the brutal challenges of navigating the unknown and unveil the game changing strategies that will forge unbreakable resilience in the face of chaos.In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill are tearing into:
The razor-thin line between possessing all the information and taking decisive, proactive action
The critical techniques to respond with cold, hard logic instead of succumbing to emotional turmoil in high-stakes scenarios
How to dominate uncertainty with unwavering confidence and crystal-clear clarity
----Show Notes:01:52 – Michael Mogill’s shout-out to YOU03:20 – How to get your question answered on The Game Changing Attorney Podcast05:08 – Risks to consider and prioritize when making critical business decisions in uncertain times07:45 – Ray Dalio’s philosophies on the expected value equation and probability standpoints09:55 – Why indecisiveness is weakness12:11 – How to condition yourself to respond logically rather than reacting emotionally14:06 – How to focus on what you can control (and accept what you can’t)17:49 – Why life’s greatest gifts come from experiences of adversity19:23 – How Michael Mogill approaches uncertainty in his own business21:56 – How to prepare for a Black Swan event24:13 – Why investing in preparedness is better than investing in prevention----Links & Resources
YouTube
Principles by Ray Dalio
Man’s Search for Meaning by Viktor Frankl
The Miracle Morning by Hal Elrod
Black Swan Events
Charlie Munger
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#72 – Mark Manson: The Subtle Art of Not Giving a F*ck
#168 – Ryan Holiday: The Obstacle Is the Way
#183 – AMMA: How Great Leaders Make Decisions

May 28, 2024 • 54min
267. Susan Fowler — Why Motivating People Doesn’t Work
Think you know how to motivate people? Think again.Susan Fowler, renowned leadership consultant, and the best-selling author of Why Motivating People Doesn’t Work…and What Does has spent the last two decades refining the application of motivation science in Fortune 50 companies to small organizations in almost every industry imaginable around the world.In this episode of The Game Changing Attorney Podcast, Susan will teach you:
Why attempting to motivate people is a losing proposition
The psychological needs that all high-performing team members have
How to create a working environment that enables you and your team to thrive
----Show Notes:02:51 – Why Susan Fowler wrote Why Motivating People Doesn’t Work… and What Does04:47 – The real definition of motivation05:31 – Why attempting to motivate people is a losing proposition, no matter your resources06:49 – The difference between optimal and sub-optimal motivation10:19 – Why certain incentives can be the “junk food” of motivation13:45 – The three psychological needs that all people have (autonomy, relatedness, and competence)19:39 – The importance of providing choices22:40 – How to foster the physiological need for connection in a working environment24:11 – How to determine what your and your team members’ values are27:46 – What to do when your values as a leader are not aligned with your team members’ values30:18 – Why all of our values are subject to evolution31:00 – How to make your team more competent34:48 – Why asking someone “What motivates you?” is a bad idea38:22 – Why money does motivate people, but not in the way that you think43:41 – Why leaders should ask what they want for their people (not just what they want from them)47:33 – How to overcome “Quiet Quitting” and create an environment where people want to stay50:44 – What being a game changer means to Susan Fowler----Links & Resources
Why Motivating People Doesn’t Work… and What Does by Susan Fowler
YouTube
B.F. Skinner
Operant Conditioning
Master Your Motivation: Three Scientific Truths for Achieving Your Goals by Susan Fowler
Self-determination theory
Dr. Edward Deci
Dr. Richard Ryan
IBM
Garry Ridge
Dr. Jacques Forest
Drea Zigarmi
Mark Cuban
Anne Brafford
The Prevalence of Substance Use and Other Mental Health Concerns Among American Attorneys
Binge Drinking by Occupation Groups among Currently Employed U.S. Adults
2022 Report on the State of the Legal Market: Despite a strong year, numerous & growing challenges confront law firms
Institute For Well-Being In Law
McKinsey & Company: Winning back your workers
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#101 Dr. Ayelet Fishbach – Get It Done: Surprising Lessons From the Science of Motivation
#97 Liz Wiseman – Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact
#230 AMMA – How to Achieve Bigger Goals

May 23, 2024 • 55min
266. Dr. Ayelet Fishbach — Get It Done: Surprising Lessons From the Science of Motivation [Encore Edition]
Dr. Ayelet Fishbach, the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, is an expert in driving behavioral change. She's even authored a book on the subject.In this episode of The Game Changing Attorney Podcast, Dr. Fishbach delves into the realities of behavioral change, discussing:
The distinction between self-control and willpower
The influence of our surroundings on our actions
How setbacks and failures can boost our motivation
----Show Notes:02:34 – Why Dr. Ayelet Fishbach wrote Get It Done03:32 – The essential ingredients to successful behavior change05:02 – Why your goals should feel more like aspirations than chores07:02 – The difference between “Do” goals and “Do Not” goals09:19 – The dangers of setting abstract goals11:00 – The power of numerical targets13:23 – How to know when your goal is too optimistic15:32 – When it makes sense to use an incentive structure to support goal achievement18:06 – How to determine if you’re using the right incentive20:43 – How intrinsic motivation impacts the likelihood of achieving your goals24:38 – The Goal Gradient Effect (how progress impacts our motivation)27:45 – Why you should keep the “middle” phase as short as possible30:31 – How to reframe negative feedback as an effective means of making progress34:25 – Applying Angela Duckworth’s research on grit to motivation and achieving goals36:35 – The role of self-control in sticking to your goals39:39 – How your willpower and your environment impact your self-control43:04 – How to juggle multiple goals46:12 – The role of patience in sticking with and achieving goals48:01 – How your heroes and anti-role models can motivate you to achieve your goals52:05 – What being a game changer means to Dr. Ayelet Fishbach ----Links & Resources
Get It Done by Dr. Ayelet Fishbach
Angela Duckworth
Grit by Angela Duckworth
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#78 Dr. Katy Milkman – How to Change: The Science of Getting From Where You Are to Where You Want to Be
#202 Dr. Vanessa Bohns – You Have More Influence Than You Think
#245 Sheila Heen – How to Master Difficult Conversations

May 21, 2024 • 26min
265. Jessica Mogill — Streamlined Operations: Relentless Execution
Are you grinding in your office, feeling productive, and then looking up to realize it’s 6pm and today’s job is nowhere near done?Got a team in place to execute the day-to-day work but their quality and results are far from consistent?Or are you a visionary leader chock full of ideas but just can’t get your team to move fast enough and actually act on them?If you answered “Yes” to any of these questions, this episode of The Game Changing Attorney Podcast with Jessica Mogill — Head of Coaching Strategy and operational mastermind — is for you.In just 25 minutes, you’ll gain the insights you need to move from “How?” to “DONE!”----Key Quotes:
“‘Urgency fixes problems — importance solves them for good.”
“Inspect what you expect from your team.”
“Greatness lies in effective implementation, not just vision.”
In this episode, you’ll learn:
How to determine what projects and tasks are really worth your time
Why creating a process is half the battle
How to execute relentlessly and ensure nothing falls through the cracks
----Show Notes:03:06 – Why you, as the law firm owner, do NOT have to manage processes and operations04:29 – How to streamline your workflow and focus on high-impact activities06:55 – Why Post-it Notes are not a scalable project management tool08:17 – How to shift from a task-management mindset to a priority-management mindset10:14 – How to standardize client interactions and ensure every client receives the same level of care and attention13:04 – How to keep a pulse on your firm’s caseload with thousands of active cases16:41 – How to empower your team to turn your ideas into executed operations and results19:31 – Why you must set clear expectations before handing off a project ----Links & Resources
Evernote
Todoist
ClickUp
Slack
Walt Disney
Salesforce
Big Hero 6
Kolbe A™ Index
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#47 Jessica Mogill – A Transformational Partnership: How Opposites Attract
#140 Chris Ronzio – Building and Leveraging a Business Playbook
#188 Liz Wiseman – Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact

May 16, 2024 • 52min
264. Bill Perkins — Die with Zero: Getting All You Can from Your Money and Your Life [Encore Edition]
In this engaging discussion, Bill Perkins, a renowned hedge fund manager and author of 'Die With Zero,' shares insights on maximizing life's experiences over mere financial wealth. He emphasizes the importance of living fully, advocating for a mindset shift that prioritizes meaningful moments. Bill talks about the drawbacks of extreme delayed gratification and introduces his counterfactual regret minimization algorithm. He challenges common financial advice, arguing you don't need as much money as you think to lead a fulfilling life filled with joy and adventure.

May 14, 2024 • 25min
263. AMMA — What Growth Demands of Leaders
Leadership transcends individual contributions. It’s about deliberate influence and driving results through others. How can leaders effectively balance empowering teams with upholding high standards?In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill discuss:
Strategies to empower middle managers for delegation and growth
The role of termination in defining your law firm’s culture
Why successful organizations operate as cohesive teams rather than individual entities
----Show Notes:04:37 – How to empower a manager to elevate when they struggle to delegate08:05 – How to advance your career by setting others up for success09:28 – How to balance a supportive culture with a results-driven culture11:03 – Why business is a team sport12:08 – How to run a cost/benefit analysis on your team members13:19 – What happens when you keep a high-performing yet toxic team member around15:55 – How to navigate communicating a below-average performance review to a once high-performing team member17:32 – What your law firm can learn from Netflix when it comes to HR19:23 – Why the NFL is the ultimate business model21:27 – Why change is the only constant (grow or die)----Links & Resources
LASIK eye surgery
David Goggins
John Maxwell
Mark Lanier
Michael Jordan
Kobe Bryant
Wayne Gretzky
Netflix
No Rules Rules by Reed Hastings
Cy Wakeman
NFL
The Heisman Trophy
iPad
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#207 Patty McCord – How to Build a Culture of Freedom and Responsibility
#7 Cy Wakeman – Ditching the Drama & Creating a Culture of Excellence In Your Law Firm
#239 AMMA – Raise Your Standards

May 9, 2024 • 51min
262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition]
Meet Roland Frasier: a serial entrepreneur, esteemed business strategist, and marketing maestro. With five businesses under his belt, all featured on Inc. Magazine's list of fastest-growing companies, Roland is the epitome of business acumen.He doesn't just build businesses — he scales them to new heights. His fervor for business growth, penchant for fostering enduring connections with fellow entrepreneurs, and knack for spotting emerging opportunities embody the game changing mindset.In this episode of The Game Changing Attorney Podcast, Roland and Michael Mogill take a deep dive into:
The commonalities of the most successful businesses
Why once-in-a-lifetime-opportunities are more common than we assume
How to scale your law firm through strategic acquisition
----Show Notes:02:19 – Roland’s early days as an entrepreneur03:58 – Why Roland went to law school 05:14 – Roland’s thoughts on the hourly billing model07:08 – The impact of outside capital investing in the legal industry09:42 – How Roland determines the proper value of a business13:22 – The different levers that can be pulled to scale a law firm15:34 – How to acquire a business when you have little to no capital16:50 – The concept of leverage when acquiring or scaling a business21:40 – The “red flag” factors to watch out for when considering a business acquisition23:45 – Roland’s biggest business regret25:48 – Roland’s biggest business victory28:24 – How Roland prepares for business ventures across new and different industries30:49 – The commonalities between the most successful businesses31:36 – The commonalities between the least successful businesses34:15 – How to navigate threats in your market and capitalize on opportunities36:31 – The power of a world-class brand40:05 – The skills that every leader should have to put their businesses in the best place to succeed 44:08 – The best advice and the worst advice that Roland has ever received45:21 – What keeps Roland engaged, energized, and excited today47:21 – What being a game changer means to Roland----Links & Resources
Roland Frasier
Skinner Studies on Operant Conditioning
Rule 5.4
Facebook Groups
McKinsey & Company – Customer Experience: Creating Value Through Transforming Customer Journeys
Amazon
Andreessen Horowitz
Rolls Royce
Bentley
Mercedes-Benz
Game Changers Summit 3
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#249 Codie Sanchez — Maximizing Income
#223 Chad Willardson — Achieving Financial Freedom
#201 AMMA — Take the Stairs: The REAL Path to Growth

May 7, 2024 • 28min
261. AMMA — The X Factor of Legal Market Domination
Your business is perfectly designed to get you the results that you’re getting. Not satisfied with the status quo? Discover the X factor that propels the nation’s top law firms to unprecedented success.In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill will teach you:
The playbook for transforming your law firm from 8 to 9 figures
How to free yourself from the soul-sucking day-to-day grind
Why leverage is the single most important factor in growing your business
----Show Notes:04:06 – How to grow an 8-figure law firm to a 9-figure law firm08:56 – Why you have to take different actions if you want different results11:19 – How to get out of the operational tasks and break free from the day-to-day grind13:15 – The difference between doing everything and being accountable for everything16:56 – The X Factor that separates the best law firm owners from the rest18:54 – Why leverage and courage will take you to the top23:44 – What you can learn from George Costanza (taking the “opposite” approach)----Links & Resources
Schrödinger's cat
Jenga
EOS
Traction by Gino Wickman
Elon Musk
Tim Cook
Apple
Tom Brady
Nick Saban
Mt. Everest
Crisp HQ
Game Changers Summit
George Costanza
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#31 Grant Cardone – The 10X Mindset: Go Big or Go Bigger
#169 Chris Dreyer – Unlocking Leverage: Strategically Scaling Your Impact
#243 AMMA – Success Without Safety Nets: The Entrepreneurial Journey

May 2, 2024 • 50min
260. Robert Simon — The Superpower of Authenticity: Building Communities with Aligned Values [Encore Edition]
Every person you know belongs to a community. It's where we find belonging, voice, and family. Robert Simon, Founder of Justice HQ and Simon Law Group, has mastered the art of community-building.In this episode of The Game Changing Attorney Podcast, Bob and Michael delve into:
Rising from nothing to build an empire
The paramount importance of prioritizing family
Keys to living your best life
----Show Notes:02:09 – How Bob’s over-the-top marketing gets attention and results04:17 – Bob’s origin story and superhero influence07:22 – Bob’s journey through law school (working hard and playing hard)09:38 – Marketing your firm when there’s nothing to lose11:31 – The life of a hungry hustler13:09 – How Simon Law Group became a family affair15:48 – How to build a community of advocates and goodwill17:05 – The Justice HQ Network and Community20:17 – Why a generous spirit creates the most wealth23:10 – How Bob builds a team of loyal and collegial high-performers27:29 – How to balance your quality of life with an ambitious mindset29:22 – Bob’s biggest advocate (Christine Bullock)31:58 – Bob’s inspiration for starting the Law-Di-Gras conference34:34 – The habits that keep Bob engaged and motivated37:14 – How Bob is raising resilient kids41:52 – The best and worst advice Bob has ever received43:59 – What being a game changer means to Bob----Links & Resources
Justice HQ
Simon Law Group
Marvel
Pepperdine University
McDonald’s
You Can’t Teach Hungry by John Morgan
Game Changers Summit
Law-Di-Gras
Snoop Dogg
Rev Run
Nelly
Flo Rida
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#52 Brian Chase – Aligning Passion and Purpose
#178 Brian Panish – Champions Compete with Themselves
#233 AMMA – How to Find Meaning in the Journey

Apr 30, 2024 • 45min
259. David Craig — How to Build a Law Firm That Stands the Test of Time [Encore Edition]
Today, the influence of a dedicated attorney extends far beyond the courtroom — and David Craig is seizing this opportunity. As one of the nation's top trucking lawyers, David has diversified his impact through hosting a podcast, authoring his debut book, and crafting future plans to transform his clients' lives.In this episode of The Game Changing Attorney Podcast, David and Michael Mogill delve into:
The significance of sharing expertise, fostering trust, and generating demand
The pivotal role of empathy and respect in achieving greatness
Insights into becoming a leading figure in trucking law
----Show Notes:02:46 – David’s humble beginnings06:53 – Why David almost didn’t go to college (or law school)09:26 – How David played to his strengths and found his passion as a trial lawyer11:26 – Why David chose to switch sides (from defending corporations to representing plaintiffs)14:39 – How David took the leap and started his own law firm17:29 – How to go build a multi-million dollar trucking law practice21:18 – Why David wrote his book, Semi-Truck Wreck and the significance of this practice area24:35 – The skill sets and capabilities required to be an effective entrepreneurial law firm owner28:10 – David’s pivotal cancer diagnosis and the shift in his perspective and business strategy33:13 – Why obsession can be a great trait and how to surround yourself with supporters36:18 – How to be grateful, but not complacent38:05 – What it takes to sustain growth as a trucking lawyer39:54 – How to attract and retain a team of legal A-players41:35 – What being a game changer means to David----Links & Resources
After the Crash Podcast
Craig, Kelley & Faultless
Joe Fried
ATAA
Semitruck Wreck: A Guide for Victims and Their Families by David Craig
Crisp
CrispX
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#9 Joe Fried – How to Hyperspecialize & Dominate Your Niche
#107 Randi McGinn – Authenticity Is the Advantage
#239 AMMA – Raise Your Standards
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