Fight Club 4 Business

When you're on the hunt for a skilled pressure washer serving the Tulsa area, look no further than the skilled pressure washers here at TS Services - Professional Exterior Cleaning. As the premier source for high-quality pressure washing in Tulsa, our team of skilled pressure washers knows what it takes to deliver the fast and reliable service you need to keep the exterior of your home or business property looking its best all year round.Are you looking for a professional Tulsa pressure washer you can trust with all of your property's exterior cleaning needs? If so, give our team of skilled professionals a call today and let us show you the kind of quality results that have helped make us one of the most trusted names in pressure washing and exterior cleaning the area has to offer.Time Stamps :📌[12:18]Tyler started Washing for a Reason after hearing an inspiring talk at ResponsiCon by Debbie Sardone last year📌[14:10]Washing for a Reason is trying to give away $40,000 away to the Claremore Community in 2022📌[15:28]He has funded it through 10% of his regular proceeds...📌[15:37]https://www.tsservicesok.com/washing-with-a-purpose📌[15:58]https://responsibid.com/responsicon/📌[19:35]Tulsa window cleaning company inspires Tyler📌[20:14]He tested in November that would pitch every new lead on recurring service📌[20:40]15 out of 15 calls have committed to recurring service...📌[34:00]Want Andrew Miller to build out Meaghan's recurring revenue program for your service company using ResponsiBid? Check it out here --> https://bit.ly/3ueG9S4📌[34:33]They Ask you Answer your Website!📌[37:31]Educate your client on your website - give them a chance to get to know, like and trust you without having to reach out to you!📌[39:02]Tyler has spent a lot of time working on his WHY. His why is time.. but not just time - it's quality of time...📌[39:51]He prioritizes website development (onpage, offpage, SEO) during the slow times...📌[40:26]Monday & Tuesday Office "Stuff". Wednesday to Friday OnSite Days📌[41:02]https://cleaningforareason.org/📌[41:16]"Millenials like to have a purpose..."📌[41:40]It's a way to build "giving back" into your culture.📌[44:49]Employee contests around client "pet selfies".... Taking a picture with your client's pets and sharing it with them is a great differentiator...📌[45:31]How to make a customer journey effortless....📌[46:07]How easy is your online quoting software?📌[46:19]"30 second online quote!"📌[48:41]Tell the client when their next appointment is scheduled at the end of the current service. Leverage technology to help support that communication📌[51:47]Starbucks changes their prices every month due to yield management - you should do this when setting your marketing calendar📌[52:59]Stay tuned for a marketing calendar workshop with Tyler and Taylor about this...📌[53:25]Relationship > Transaction📌[53:54]Tyler has prioritized Humanizing his automations....📌[57:45]Take a selfie with a client's animal and tag Fight Club 4 Business📌[58:06]Offer your current service more frequently to your clients this week📌[58:38]Build out some of your online content by talking it outloud through Otter📌[59:15]Check out "Never Lose a Customer Again" and analyze the client journey through all the phases. Where are you missing the mark?📌[59:35]Tyler's homework - Know your numbers.... Where's your spend going to be?📌[59:51]Math is the Path!!📌[1:00:22]Email Tyler to reach out to him...⭐Quote of the Week⭐"It's not just Time its Quality of Time and Making the Mental Space to work on your business"⇩ Resources ⇩✯ Tyler Starkey with ctsservicesok.com✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Ryan Fenn  Ryan Fenn has a passion for automation and entrepreneurship. This drive led him to create Chiirp: an automated text messaging platform that helps businesses communicate with instantly and automatically customers. As CEO and founder, Ryan knows all about the necessity of immediate contact with customers in world where people's attention spans are shorter than a TikTok video, but Ryan is not your typical Silicon Valley techie.  He was an autodidact with a vision. Listen in as Ryan explains how automation can make or break your business and his journey to creating Chiirp.Time Stamps :📌[6:48]Marketing: Consistent communication...📌[7:59]Create efficiency when scaling...📌[8:25]Bridging the gap between automation and human interactions...📌[9:56]Leveraging, systematizing and partially automating the human connection in the sales process📌[18:57]Multiple conversion opportunities within the customer journey...not just lead to client📌[20:50]Talking estimate (client has the price) to invoice (client has booked and been invoiced)📌[23:26]The fortune is in the follow up📌[31:39]Struggling writing your follow up sequences? Check out Liam with Shiny Sherpa --> https://www.shinysherpa.com/📌[32:44]Want to automate your client communication? Check out Chiirp! https://bit.ly/3V0x7UF📌[42:14]Know Like & Trust - How to use your voice to get your ideal customers to like you...📌[43:03]Text Messaging - use YOUR voice - don't be afraid to include abbreviations, typos, etc. Text like YOU text...📌[43:19]No body cares about your opinion on anything until they care about you...📌[43:43]Voicemail Bombs - integrate them in your customer journey...📌[45:25]Monthly newsletters adding the human components - employee spotlights, notes from the owner, etc...📌[46:24]Humanize your images & videos... Selfie videos > highly produced📌[46:33]Iphone desk photo > headshot📌[52:37]Marketing Homework: Do you have a follow up sequence in place?📌[53:02]Join our facebook group for homework help: https://www.facebook.com/groups/212495929980533📌[54:48]Finance Homework: Calculate your conversion rate📌[55:17]Systems Homework: Check out Chiirp!📌[56:06]People Homework: Is your voice in your automations?📌[57:23]Ryan Homework: Choose 3 KPIs to track and measure each week....📌[57:40]chiirp.com📌[58:03]https://www.facebook.com/groups/1205858082902946📌[58:43]Chirp User Group --> https://www.facebook.com/groups/1205858082902946⭐Quote of the Week⭐"Automation Applied to an Inefficient Operation will magnify the Inefficiency.” ~Bill Gates⇩ Resources ⇩✯ Ryan Fenn with chiirp.com✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Eric Sprague and Larry Wilberton, college roommates turned business partners, built and successfully sold a cleaning and disaster restoration business. Taking the hard-knock lessons and experience they gained in the home services space, Eric and Larry founded Super Tech University, a system designed to train the most overlooked competitive advantage in the home services industry...soft skills. With a daily video training platform to help field service technicians navigate the parts of the service experience customers value most, Super Tech University is helping home service businesses worldwide win at the service game. In addition to Super Tech University, Larry and Eric also are co-hosts of the popular Blue Collar Nation podcast.Time Stamps: 📌[7:32]Marketing: Technicians are our top marketers out in the field📌[10:55]Marketing: Relationship building is invaluable when it comes to that client relationship📌[11:29]Soft skills training can help reduce call backs📌[11:53]Building technician confidence is sooo invaluable.📌[12:11]Eric takes the time to share the "why" every day...📌[27:14]Turnover goes down when you implement DISC training📌[35:05]Monday: Personal Development📌[35:23]Tuesday: Job Site Behavior📌[35:38]Wednesday: DISC self awareness📌[35:54]Thursday: Sales & Add On Services📌[36:08]Friday: Assessment Tests📌[49:06]Fix a human problem with a technical solution...📌[50:56]Customers aren't judging us on our technical work... We need to be investing in the human components of our services...📌[54:47]Relationship building is the most important piece of our marketing plan that is often over looked📌[55:05]https://www.tonyrobbins.com/disc-landing-form/📌[55:46]https://morningtechmeeting.com/likes/📌[56:22]What are the 5 things that consistently have in your business that drive you nuts.... Why is it a problem?📌[57:17]larry@supertechu.com📌[57:23]eric@supertechu.com⭐Quote of the Week⭐"Regardless of our title or years of experience, we can learn from each other. ... by being open to learn we can reach our ultimate potential" ~Lily Bejamin.⇩ Resources ⇩✯ Eric Sprague and Larry Wilberton with www.tonyrobbins.com, ✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting DivasBonus :https://morningtechmeeting.com/

Libby is a wife and mother of 3 beautiful children: 24, 14 and 4 years old. Libby comes from a family business, so being an entrepreneur has always come naturally. Libby is a Co-Founder of WootRecruit a SaaS company that helps businesses aggressively grow by breaking through their hiring bottlenecks. WootRecruit is currently serving over 300 companies in 10 different Industries around the World.Time Stamps:📌[1:26]https://organizeitswfl.com/📌[2:25]https://wootrecruit.com/📌[4:45]https://themaidcoach.com/programs/cbfcoaches/📌[5:32]Marketing how did Libby add on services?📌[6:15]Libby added cleaning services out of demand for them in her organizing business...📌[8:39]Libby used the service messaging that made the most sense for her clients and then educated them on organizing services...📌[9:22]The power of education in your marketing..📌[12:05]If you have a service that people don't easily understand - that's an opportunity to educate them📌[13:27]Libby is 20 away from 1000 5 star reviews. She has a campaign that says, "Our staff need tacos..." To encourage her clients to give her more reviews to throw her team a taco & tequila party to celebrate. 📌[19:58]Playbook for Disaster...📌[20:45]How will you prepare for a disaster?📌[23:29]Open a google doc - what do you do first? Cover computers, raise furniture, clear the schedules, freeze the accounts, if schools closed, we're closed, where to park company cars, etc...📌[23:51]The playbook can help empower your staff...📌[24:15]How to communicate with technicians? How do you communicate with your clients?📌[25:11]Financially.... Do you have enough emergency funds? Will you pay your staff? How long?📌[28:33]She fed and served her staff📌[30:06]Don't miss a good disaster, don't miss a good recession.... She's fully recovered since the disaster...📌[34:17]Systems that worked - and didn't work....📌[34:45]What to do if you have no internet? What happens to your phone>📌[35:49]Get an answering service!📌[38:36]With loss of internet - google search volume went down... and she pivoted to social media ad spend📌[39:16]When going through disaster you need to make space to be where you need to be....📌[40:10]Libby is good at celebrating her staff....📌[42:33]https://www.appreciationatwork.com/5-languages.../📌[44:19]Even though you may not need words of affirmation - your staff likely do!📌[45:09]Inspection Rewards Program - a perfect inspection gives them tokens for the things they did right...📌[45:25]The tokens can be redeemed for things that they want.📌[47:55]They give out pins to their staff as part of their rewards program.📌[49:17]Special shirts for Trainers, trainees, etc...📌[50:14]Next time you're at Waffle House check out their culture...📌[51:38]Marketing Homework: How are you educating your clients through your marketing?📌[53:31]Finance Homework (sort of): Develop a "Playbook" for your Disaster Plan. Invite your management staff, and develop a Google Doc "what if" document.📌[55:19]Finance Homework: Invite your team to sit with you come up with a "What if DRAFT document"📌[56:23]Systems Homework: Build out trello board for your disaster plan...📌[56:35]Check out Michelle's trello template: https://trello.com/b/t5KStdDk/business-continuity-playbook📌[57:06]People Homework: How do you make your inspections uplifiting?📌[57:56]Libby Homework: Do videos for your clients re: your systems...📌[58:35]Libby Homework: Create a video re: your services📌[58:44]Llibbydelucien@gmail.com📌[58:57]Or find her on Facebook...⭐Quote of the Week⭐"Grit is having the courage to push through, no matter what the obstacles are, because it is worth it" - Chris Morris⇩ Resources ⇩✯Libby Garcia-DeLucien with https://wootrecruit.com/your-hiring-goals/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting DivasBonus https://organizeitswfl.com/https://wootrecruit.com/https://themaidcoach.com/programs/cbfcoaches/

Stephen Capps has been there, after losing his wife to cancer and his largest customer all in a ten-month period. To say he was stressed out would have been an understatement; crashing and burning would be a more accurate picture. After years of struggle and making about every mistake, you can think of in business he learned his lessons mostly the hard way. If you’re in a nose dive, get ready to Pull Up And Thrive.Stephen will give you the nuts and bolts of business, the exact things he did that took him from the brink of bankruptcy to debt-free thriving. Learn from the years of wisdom he brings to the mic on every episode of Pull Up And Thrive. Time Stamps :📌[7:13]It is called a service business for a reason...📌[7:44]Know your client's pain points... it's not about you - it's about them...📌[7:54]You have to speak to the internal problem...📌[8:47]When you speak to the internal problem, they don't ask how much, they ask when can you come...📌[10:15]Who is your ideal client? What are their needs?📌[12:01]"Is where we parked ok?"📌[12:21]Always wear bootcovers...📌[16:20]When you answer the phone - don't blow it...📌[20:30]Business magnifies all of your weaknesses...📌[20:46]Myths: "It takes money to make money..."📌[21:09]Myths: "If I buy ______ - I'll make ______"📌[22:07]All that Stephen knew was hard work.... $200k in Revenue with $50k in past-due accounts payable...📌[24:25]https://www.ramseysolutions.com/.../financial-peace...📌[29:41]Cash is the life-blood of your business...📌[29:53]Buy used. Rent. Stack cash.📌[33:43]Take debt off the table📌[33:54]profitstofreedom.com📌[34:58]Check out Profit First --> https://profitfirstbook.com/📌[36:05]You learn nothing from the easy button...📌[37:19]Tackling debt while saving for the future...📌[38:34]How owners find the grit to work through the dark valleys of despair?📌[39:20]Hardships & difficulties are a gift...📌[42:01]Fill your life with activities that nobody sees and that will produce results that everybody sees....📌[42:10]There are no accidents📌[44:06]https://www.stephencapps.com/📌[45:52]Marketing Homework - are you marketing with care and empathy to your ideal customer?📌[46:13]https://podcasts.apple.com/.../pull-up-and.../id1528446656📌[46:22]Pull Up & Thrive Podcast📌[47:01]Finance Homework: Write down all your debt📌[48:32]Systems Homework - Check out YNAB You Need a Budget📌[49:04]https://www.youneedabudget.com/📌[49:24]Where do you need to be doing the work? What are you doing that nobody sees to improve that?📌[49:36]People homework is to work on yourself...📌[50:18]Stephen Homework - Identify the fires that you are constantly putting out? What is the friction that is starting those fires?📌[52:32]"Grit is having the courage to push through no matter the obstacles because it is worth it"⭐Quote of the Week⭐"Grit is having the courage to push through, no matter what the obstacles are, because it is worth it" - Chris Morris⇩ Resources ⇩✯Stephen Capps with https://www.stephencapps.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Dean and Brandi Smith are the proud owners of Veterans Pressure Washing in Evans Georgia. They specialize in commercial and residential exterior cleaning as well as Christmas Light Installation. They have been in business for four years and employ 15 wonderful team members. They are on track to do 1.5 million this year and looking forward to continuous growth. Dean has been serving in the Army for over 20 years and his amazing wife Brandi is an integral part of the day to day operation of the company. They love spending time with their two children, traveling and spending time in nature. Dean loves serving his country and serving their clients.Time Stamps:📌[7:02]Being proactive vs reactive in your marketing📌[7:13]What's your strategy to get your phone to ring?📌[7:43]A marketing strategy 6 months in advance will help you keep the schedule full consistently📌[8:14]Training your technicians to be your marketing ninjas.... Because they are your boots on the ground..📌[8:40]Hunting vs Farming in marketing📌[9:08]Are you nurturing your relationships? Are you at the chamber events? And you being charitable?📌[10:15]Marketing is a heavier lift in the beginning but it does get easier..📌[10:55]Revenue fixes a lot of mistakes in your business...📌[12:17]Constant coaching, training & mentoring...📌[12:27]You have to have communication stamina...📌[14:08]How do they set the "goals"?📌[14:36]https://go.conquernow.com/📌[18:11]There's pride in building a business together. It's a shared experience.📌[19:07]How Brandi and Dean come to an agreement on goals/major purchases📌[23:15]How do you celebrate your wins? Do NOT just hit them and move on to the next📌[23:33]https://www.revenuebuddy.com/optin📌[23:47]https://softwashsystems.com/📌[25:01]What does communication stamina mean?📌[26:06]They open their staff meetings with personal wins & business wins...📌[26:49]Leadership meetings... Office Manager, Owner, Sales Manager and Operations Manager📌[29:31]Printed Checklist for both the technician and the homeowner📌[30:50]How entrepreneurial couples handle both being on the skinny end of the branch without breaking...📌[33:42]Part of their culture is to deliver an excellent customer experience every time...📌[36:17]The office staff follow up with the client's from the previous day, every day...📌[36:40]The technicians know that they'll be held accountable because of the follow up calls📌[39:13]870 5 Star Reviews... When they hit 1000 they're going to buy everyone season tickets📌[44:21]Their Office Manager is the accountability mechanism. She makes sure that the checklists are filled out and the brag wall is updated and if there's a callback - the ops manager & office manager will take care of the counseling...📌[47:13]Join our facebook group for homework help: https://www.facebook.com/groups/212495929980533📌[47:38]Marketing Homework - Do a 6 month marketing plan...📌[50:17]Finance Homework - Be sure to put rewards next to your goals, get help from your family and team to set the rewards...📌[50:50]Systems Homework - Template.net is like checklist heaven....📌[51:17]Check out Conquer - https://go.conquernow.com/📌[52:57]How to increase transparency with your team and their accountabilities?📌[55:27]Dean Homework: Get a coach!📌[56:14]Brandi Homework: Get a vision board.... What are you working towards?📌[56:49]"What gets on the board - gets done..." 📌[57:21]Health & Wellness Goals, Financial Goals, Family Goals....📌[58:07]Best way to get in touch... Message Dean Smith on Facebook.⭐Quote of the Week⭐Accountability is the glue that ties commitment to results.-Bob Proctor⇩ Resources ⇩✯Dean Smith with www.veteranspw.com✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

David Mulcahy, Director Of Operations at OhDeer, David runs operations to achieve the highest level of service so his clients can enjoy more time outside! David worked in his family business, thought it was going to be his end game and realized after years of dedication it was a DEAD END! That was David in 2014. Realizing this and making a pivot within a few months has set David on a path of success and business development. We can't wait to hear all about David's story this week!Time Stamps :📌[9:09]Marketing Plans... yard signs📌[10:52]Show up for networking when you're slow and when you're busy....📌[13:06]Be part of your community...📌[14:01]How social media can level the playing field...📌[17:56]Why Franchising? Kurt & Colleen wanted to grow quickly but didn't want to manage the people...📌[19:11]Minimum of 2 units owned by corporate that can validate the system.📌[21:00]Franchisees are either... entrepreneurs, launchapreneurs, or they have a lot of money...📌[24:58]The franchise model being successful is very dependent on a solid agreement... and often takes 100 franchise units before it becomes crazy profitable...📌[27:27]Buying into a franchise: It's a short cut. You are buying a validated model📌[28:10]You still have to execute📌[28:46]When do you outgrow your CRM?📌[32:04]He chose a new CRM based on batch changes, recurring, automations, reporting features and an open API....📌[33:00]Dave's tech to admin ratio... 20:1📌[34:25]His office does sales, outbound and inbound...📌[36:46]The nice thing about the royalty model is it aligns interests - when the franchisee wins, the franchisor wins...📌[38:31]If you don't have good field staff in one unit, you won't get to two units, and you won't get to franchise📌[39:00]Since COVID, they optimized all of their field staff to work less, and make more....📌[39:24]His trucks work 6 days a week but his techs only work 5📌[41:11]After covid, he's found his techs would rather work 40 hours than 55...📌[41:42]Production Pay has been huge... Flat hourly rate + a percentage of everything they do...📌[42:53]Do your techs know the value of their day?📌[44:08]They have a dispatch board that helps the routes understand & fulfill capacity..📌[47:09]They adjust their schedules so that even with a rainy day - they still hit their targets for the week... Meaning they may have longer days and days off📌[47:21]The importance of a floater...📌[53:55]Marketing Homework: How are you engaged in your community?📌[56:31]Finance Homework: Build a franchise model within your business. Are your systems duplicatable?📌[57:40]Systems Homework: Are you being proactive or reactive? Implement slack with your team!📌[59:22]People Homework: Look at the floater model...📌[1:00:20]David Homework: If you're interested in starting a 2nd location - what systems would you need?Where is your 2nd unit/office going to be?📌[1:00:56]1. What does your office look like? 2. What is your product? 3. What are the supplies/inventory needed?📌[1:01:17]Reach out to David at David@oh-deer.com⭐Quote of the Week⭐“Flexibility in a time of great change is a vital quality of leadership.”-Brian Tracy⇩ Resources ⇩✯David Mulcahy with https://oh-deer.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Gabe Gutierrez is the Founder of Gabe's Spotless Window Cleaning in Tucson, AZ They've been making windows spotless since 1999!Gabe is also a Moderator of "Into the Flow" Facebook group and host of the Into the Flow podcast dedicated to the education, safety, and philanthropy in the window cleaning community. Time Stamp📌[6:03]Why did you start posting on Instagram/social media?📌[7:37]Gabe shoots for one post per day on social media📌[9:29]Gabe is finding more interaction with TikTok than Instagram and Facebook📌[14:39]Gabe's Social Manager will take one video and can splice that video into 6 additional posts!📌[15:10]Posting more about the community not just the business📌[17:37]Selling the brand is more important than selling the job📌[19:05]How did Gabe find his social media manager?📌[22:49]How Gabe decided to really shift his focus to his Window Cleaning business📌[24:59]When you work on the business you can't just stop paying yourself📌[26:43]What changes when you get to four trucks?📌[27:10] "There are periods where you have to bust through a wall" - Gabe📌[28:06]Adjust your rate to compensate for your expenses📌[30:57]What are your variable verses fixed expenses?📌[32:08]Gabe is going to "squeeze the cottage cheese"📌[33:48]"My business is an asset" - Gabe📌[37:04]What growing pains did you have when adding people?📌[37:53]Gabe had to separate himself from the business. Window Cleaner meant Gabe...📌[39:11]By training and highlighting his technicians it allowed him to separate himself more from the business📌[39:24]Your technicians are not YOU📌[40:31]TEAM GSWC - they are a team with Gabe as the Coach📌[42:04]You have to be purposeful with your appreciation towards your employees📌[44:09]Gabe's Technicians love Quality Driven Software!📌[47:44]Employee's crave knowing how they are doing⭐Quote of the Week⭐"Your business is a valuable asset. It's time to treat it like one."-Gabriel Gutierrez⇩ Resources ⇩✯Gabriel Gutierrez - https://gswctucson.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Liz Trotter currently owns and operates Cleaning Profit Builders. She has owned American Maid Service in Olympia, WA since 1993 and currently operates as an absentee owner.Liz is also a partner in Castle Keepers - Atlanta. Along with her husband Tim, Liz is a real estate investor and developer who currently owns 120+ rentals. As a Certified High-Performance Coach (CHPC), Liz uses her certification along with extensive DISC training and 3 decades of experience in the cleaning industry to help people at all levels “get out of their own way."Liz’ current passion is using her proprietary system within the Strategic Success Circles to help smart business owners use their current knowledge and drive to get out of the Daily Whirlwind. Knowing what to do is a small part of the equation for strategically achieving goals of importance!Time Stamps:📌[8:32]Who are you? What do you want to be? Here are a bunch of resources...📌[8:44]Pay attention to this, don't do this, do this....📌[9:07]Marketing Advice - start in one place, with one thing, then go from there...📌[11:32]Liz's favorite marketing hacks.... Hire other smart people📌[16:42]Liz is bringing a bringing a goal setting workshop to California!📌[20:09]Goal setting for 2023 NOW📌[21:49]Eliminate the HOWS and start with the WHYS📌[22:02]The sooner you start guessing, the better you'll get at guessing📌[22:47]Start with the family budget📌[23:29]Then add the cushion that you can only touch quarterly📌[24:16]Goal setting is a best guess. Planning into the future you get to dream.📌[25:11]And the more you practice best guessing, the better you get at it.📌[30:14]Set your numbers and manipulate as things change.📌[30:42]The win is the process.📌[31:12]https://cleaningprofitbuilders.com/events-and-speaking.../📌[33:28]From 0 to 40 properties in 1 year...📌[35:35]Transition of Real Estate to trades businesses.... Electrical, Plumbing, Construction & Flooring companies...📌[37:14]How does Liz juggle it all?📌[38:21]She has a GM at the cleaning company. Her husband is the project manager and they have property management company. All working from the same office.📌[39:02]Her baby is Cleaning Profit Builders 📌[40:12]"Of course I have favorite employees...." 📌[41:06]How to show your admins appreciation?📌[42:08]If you're hiring good people and they keep turning over... It's you! Liz prefers when it's you because it's easier to fix!📌[42:39]Are you ready to give over the job?📌[43:03]People need to feel like they matter. That there's meaning.📌[47:05]They hate hearing "good job"📌[47:19]They want to be asked their opinion and feel heard📌[47:48]They want to specific examples of what you noticed them doing a good job📌[47:56]But what can I do?! 📌[49:23]What's important about their life? What do they care about?📌[49:46]It's just pausing and being intentional...📌[50:29]Your words matter...📌[50:37]Be intentional...📌[56:07]Marketing Homework: Make a vision board for your company - what is your brand? what do you represent? who are you?📌[57:18]Finance Homework: Start your goal setting for 2023. Forget the how. Focus on the why?📌[57:52]https://cleaningprofitbuilders.com/events-and-speaking.../📌[58:40]Systems Homework: Are you systematically engaging your team?📌[59:08]People Homework: Cut the fluff out of your language for your team. Be specific!📌[59:40]Do a self-assessment related to Matter, Meaning, Measure & Autonomy?📌[1:02:23]https://www.myofficeoutfitter.com/abc-adventure-nashville⭐Quote of the Week⭐“A good coach can change a game. A great coach can change a life.”- John Wooden⇩ Resources ⇩✯Liz Trotter - https://cleaningprofitbuilders.com/events-and-speaking.../✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Dave and Samantha own two growing companies- Carolina Pressure Pros and Carolina illumination operating out of North Carolina. They each have two very distinct and opposing roles, Dave is the operations and sales manager while Samantha is the Marketing Strategist and Administrative Manager. Their complementary teamwork finds purpose together in a common mission of serving their community through more than just business. Both have long standing history of service in varying capacities. Dave is a current member of the North Carolina National Guard of 17 years, years in the firefighting service, a mentor to several business owners, a board member in a local Chamber, and an incredibly involved father. Samantha has owned her own businesses since childhood, Founded organizations funded by grants to serve local college students, and been President of several organizations. She was able to steadily grow the company during a year and a half long deployment for Dave while simultaneously being the only caregiver for their 4 kids.They value adventures, serving the community, and creating a family culture around loyalty and leadership. Fun facts: Dave was never a "school" type of person but is always learning something new and Samantha enjoys 4 wheeling and archery. Write to Samantha Yensan Time Stamps:📌[8:56] Marketing: Getting estimates scheduled from Home Shows📌[9:45]Marketing: The Home Show attracts the organized clients who are planners and not the impulsive buyers📌[11:12]Marketing: Educating our clients to get ready for their home projects...📌[12:32]Marketing: What is the best follow up strategy post home show? (drip sequences, nurturing sequences, etc)📌[14:21]Approaching business with a family & community mindset... Our clients are so much more than a transaction...📌[14:29]Humanize your business...📌[17:18]Compression of a seasonal business...📌[21:28]65k in their first season...📌[31:42]Take a deposit early, save for future, remember to pay yourself...📌[31:52]Systematizing a NEW business....📌[32:05]Beginning with the end in mind.📌[34:26]How to cross-sell a new brand...📌[35:29]She started with an email sequence announcing a woman-owned, sister company, leveraging the Dave personality...📌[39:12]Using Slack for their Communication systems.... even though they are life partners that live together 📌[39:53]Creating a communication system that will support their future company...📌[40:33]Christmas in July📌[41:23]How to handle the stresses of the business....📌[42:59]It never feels like there's a true balance between work and home... but they do it together and give eachother grace...📌[44:56]Prioritizing showing appreciation for eachother and each of their contributions....📌[47:07]Strategies to separate business and family?📌[48:06]When they're in the chaos - the goal is to navigate out - because they refuse to live there...📌[49:08]Their why is to build passive income so that they can spend more time together.. Not growth for growth's sake!📌[51:24]FC4B - $150 off of admin bootcamp📌[56:22]Marketing Homework: What are your local home shows?📌[56:57]Finance Homework: How much do you want to make next year top line, bottom line, and how much do you need to spend to make it?📌[57:15]System Homework: Separate out your work and personal communication📌[57:28]People Homework: How do you unplug from the business?📌[58:43]Dave Homework: Structure your couple time to stay connected...📌[59:14]Sam Homework: Remind yourselves that your identity is NOT the business...📌[1:00:05]How to get ahold of Dave & Sam - message them on Facebook📌[1:00:28]Balance is not something that you find, it's something that you create!Quote of the Week“Balance isn't something you find, it's something you create.” – Jana Kingsford.Dave and Sam Yensan : https://www.carolinapressurepros.com/ ⇩ Resources ⇩✯Dave and Sam Yensan : https://www.carolinapressurepros.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas