Fight Club 4 Business

Alcoholism. Bankruptcy. Miserable career. This was life before Liam finally did what we wanted to do: copywriting. It wasn't long after freelancing that he was introduced to the Home Service industry. But it was ResponsiCon 2022 that accelerated his immersion and opportunities in the industry, which led to establishing a business model devoted to providing money-making messaging to Home Service business owners at scale. Now, a sober, fulfilled man on a mission, he's here to spread the word about words (pun intended).Time Stamps📌[3:25]https://www.shinysherpa.com/?r_done=1📌[3:45]Marketing --> "It looks like the $99 guy wrote your follow-ups..."📌[8:25]Best way to structure copy?📌[14:13]Subject: Thank you.... You're about to have a great experience!📌[14:45]Remember to focus on your customer not you!📌[16:01]Give yourself permission to follow up.. You're not bugging them - you're helping them...📌[17:09]Make your marketing warm and fuzzy it should be an extension of you..📌[22:41]ResponsiBid is a follow up system...📌[23:05]Who's coming to ResponsiCon 2023? https://responsibid.com/responsicon/📌[23:37]How to write an email that converts....📌[26:21]We should follow up for 90 days...📌[26:33]The first 9 days frequency is a bit heavier📌[26:41]Immediately: Email Estimate📌[26:45]8 hours later: send text📌[26:53]24 hours: email again📌[27:01]day 3: text📌[27:05]day 5: email📌[27:13]day 6: email📌[27:25]You are the authority on the customer journey....📌[27:37]Day 6: text📌[28:01]text with typo, then send follow up text correcting the typo📌[28:21]day 8: email📌[28:25]day 12: email📌[28:53]day 16: text message📌[29:17]day 16: ask them what you haven't addressed📌[29:21]day 23: email📌[32:17]Liam says "you have to email your list"📌[33:41]How to email your list.... Warm up your audience, by saying "hey, we're finally getting with the times... before we start sending you special offers and cool information - if that's not what you're into... Call to Action --> UNSUBSCRIBE📌[35:17]4 emails = $300,000 in 6 weeks....📌[37:29]chiirp📌[37:49]https://chiirp.com/📌[43:25]Overcame the discomfort... through bankruptcy & drinking...📌[45:17]If you can be vulnerable & open up to people... more people want to help!📌[47:33]Shout out to Melissa Walker! We love you!!📌[50:37]https://www.goodreads.com/.../23500254-the-power-of...📌[53:09]https://www.ted.com/.../brene_brown_the_power_of...📌[54:13]Get a follow up sequence set up...📌[54:29]https://www.shinysherpa.com/📌[54:37]FC4B📌[58:25]Reach out to Liam --> liam@shinysherpa.comResources ⇩✯Liam O'Dea : https://www.shinysherpa.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Branded: KickCharge Your Home Service Brand.During more than 25 years running his own agency, Dan’s marketing expertise has been featured on MSNBC and in industry magazines including Entrepreneur, SignCraft, HVACR Business, Plumbing & Mechanical, and Contracting Business, among many others. His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world. With more than 2,000 home service brands under his belt, Dan and his team have overseen the branding of more home service businesses than any other brand agency in the world.Time Stamps:📌[4:49]Why branding is so much more than a logo...📌[5:37]Brand is a total of all the parts of a brand. The logo is the central hub of the wheel📌[7:09]Logo as foundation...📌[9:29]How to track it? Call Tracking Numbers?📌[15:17]Vanity Numbers vs. Local Numbers?📌[16:01]Vanity Numbers are a bit of a pain in the ass... Phone numbers get the least visibility on their wraps.📌[16:13]"the bigger the phone number the weaker the brand"📌[18:37]https://homeserviceexpert.com/podcast/dan-antonelli📌[21:17]Check out this analysis of truck wrap designs... https://www.facebook.com/.../permalink/4483666451751250/📌[26:09]After a good re-branding, every $ spent goes further.📌[33:09]Building an experience around a brand📌[34:41]Taglines are fun...📌[35:09]avoid the common taglines📌[36:57]Example: https://jefflikescleanwindows.com/📌[40:45]Dan has never experienced a net revenue decrease with renaming📌[41:45]Dan practices what he preaches and rebranded with a new name recently. This has helped with his empathy of his customers📌[50:05]Brand promise to our teams... is the whole brand experience📌[57:53]People Homework: What are you doing to make your team proud to work there?📌[58:37]Marketing Homework: How does your logo make you feel?📌[59:09]What is your unique brand story?Quote of the week"Creative branding helps businesses stand out from the competition, attract the right clients and employees, and win the hearts and minds of their ideal customers" - Dan AntonelliResources ⇩✯Dan Antonelli : https://homeserviceexpert.com/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

David is the Founder at Home Service Business Coach where he coaches other home service business owners to grow & systematize their businesses so that their business can be a vehicle to help achieve their ideal dream lifestyle.David is the Founder of Revive Washing, the top rated exterior washing company in Metro Vancouver that donates 3% of it's revenues to sponsor water projects in Cambodia.Time Stamps:📌[9:49]Every team member should be on your marketing team.📌[10:01]David believes every job should turn into 2📌[10:17]David says marketing spend should not be more than 10%📌[24:49]Start Something that Matters https://www.goodreads.com/.../10723236-start-something...📌[25:41]Check out Business for Good https://b1g1.com/📌[26:53]Bobby is back! Check out his latest Journey of a New Entrepreneur episode... https://jnepodcast.podbean.com/.../108-recession.../📌[27:25]SYSTEM - Save Yourself Some Time, Energy & Money📌[27:49]Check out David's Giving Back website: https://reviveservices.ca/water/📌[28:49]Here's Meaghan's giving back site for Likes Accounting: https://likesaccounting.com/giving-back📌[29:09]Here's Meaghan's for Bookkeeping Academy: https://www.bookkeepingacademyonline.com/giving-back📌[29:57]Take a time out from your business and rest... David's a big fan of Scandinave Spa: https://www.scandinave.com/whistler/en/📌[31:33]Check out Essentialism: https://www.goodreads.com/en/book/show/18077875📌[34:05]Carve out 10 hours per week for learning...📌[34:49]How People & Mission should go together..📌[35:05]How to bring purpose into your work and the work of your team...📌[36:17]Transformational Servant Leadership: https://www.amazon.com/Transformational.../dp/1622305523📌[36:45]They start their weekly meetings with reviews📌[36:57]The Dream Manager: https://www.goodreads.com/en/book/show/766881📌[44:41]Go back to the Grassroots of Marketing...📌[47:57]Finance Homework: Give some money away📌[48:17]System Homework: Figure out how to protect & organize your time...📌[49:25]People Homework: Read Servant Leadership https://www.goodreads.com/.../show/181737.Servant_Leadership📌[50:17]Do your weekly planning on the weekends to take back control of your time...📌[51:09]https://anchor.fm/david-moerman/📌[56:01]"No one has ever become poor by giving" Anne Frank⭐Quote of the Week⭐"No one has ever become poor by giving" Anne FrankResources ⇩✯David Moerman : https://anchor.fm/✯Tay Meroni (Marketing) with Pure Pressure Washing✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters✯Michelle Myers (Systems) with Pink Callers✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

Jahaira, also known by her team as Jay is a mother of 3 amazing children Ivy, Rani and Carson. She was born in Boston Massachusetts but now lives in Orlando Florida with her family. Although she was born in a big city Jay loves all things outdoors, from being at the Springs to the Beach and even riding four wheelers in the mud with her kiddos. She was brought on to TRT as the Office Manager November of 2021 and has since then became the General Manager and runs the day to day for the team since May 2022. While most of her background is in the hospitality industry her Home Services Journey has truly shown to be where “Home” is for this Rockstar!Time Stamp:📍[3:21]Meet Jay!📍[10:01]Jay's marketing advice is focus on just a couple of places you want to get the word out... Focus on Instagram, Facebook & Google.📍[10:45]Jay spends 1-2 hours a week updating Tay's canva templates to get her social media marketing published...📍[11:21]Check out Canva --> https://www.canva.com/📍[11:57]Jay loves the marketing now... "Show me the money..."📍[16:09]The transformation from "just" answering phones and collecting invoices...📍[16:25]How to upsell and tee up the sale?📍[16:49]How much is on the calendar today? What's coming up for the next three days?📍[17:01]"Numbers don't have feelings"📍[20:57]How much is on the calendar today?📍[21:01]What's coming up?📍[21:09]What's our average ticket?📍[21:37]How much did we sell today?📍[21:53]What was our conversion rate?📍[21:57]Where are the holes?📍[22:33]How to work an urgency list?📍[23:13]Everything closed from last week?📍[24:13]Open Invoices list?📍[26:29]Slack workflow that flows to a google sheet....📍[27:37]Sending auto workflows throughout the day at 9, 11, 1, 3 & 5?📍[28:01]When should your admin be calling on unclosed invoices?📍[28:29]workflows, workflows, workflows....📍[28:53]Set up a channel for admin email so it's transparent...📍[30:09]She uses workflows to populate her kpi tracker as a google sheet with multiple tabs...📍[34:17]Jay saves the knowledge base responses as google templates so she's got a pre-populated response ready to go for the next time someone asks a question....📍[36:37]"Not just an admin" Book Giveaway📍[38:01]Join our facebook group leave a couple of comments and get a free book --> https://www.facebook.com/groups/212495929980533📍[39:09]Martha's favorite workflow questions... "Do you need anything from me?" or "What do you need from me?"📍[40:25]Jay started asking her team... "What motivates you?"📍[42:01]Jay knows she works somewhere special...📍[44:05]Having Difficult Conversations...📍[45:29]Uncommunicated expectations leads to failure... We have to learn how to communicate our expectations more quickly & clearly!📍[46:33]We can't assume that others know...📍[46:49]Common Sense is not COMMON📍[54:25]We're more alike than we are different...📍[56:01]Think of ways you can make your team feel valued & included & appreciated....📍[57:21]Show your admin that you see them, believe in them and send your admin to camp --> https://www.myofficeoutfitter.com/abc-adventure-nashville📍[59:57]HUGE250📍[1:01:17]Marketing Homework: Sign up for Canva!!📍[1:02:41]Finance Homework: What info do you need to make better decisions?📍[1:02:53]Systems Homework: Get Slack set up!📍[1:03:05]Join the facebook group for a free book!📍[1:03:21]People Homework: What do you know about the people who work at your company?📍[1:03:37]What motivates them?📍[1:04:49]https://slack.com/📍[1:04:57]Create an END OF DAY workflow for your admin - How many calls did you get? How many jobs did we close? Any issues in the field? Any posts today?📍[1:05:29]How to get ahold of Jay? Email her jahaira@totalrestorationteam.com📍[1:05:45]Anyone, anywhere can make a positive difference!"Quote of the Week/Day"Anyone, anywhere can make a positive differenceResourcesJahaira Graciani : https://trtcleans.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting DivasOthers: www.Canva.com https://slack.com/ https://www.facebook.com/groups/212495929980533

Billy Cline is happily married to Jennifer Cline and the proud dad to 3 boys (2 of which work for him). He founded DFW Door Repair a family business in Dallas Texas in 2009. But didn't start getting serious working on the business and building himself up as a leader until about 3 years ago. Billy is a very competitive person and loves competing against himself in this business. When he's not at work or with his family, Billy loves the outdoors, and especially enjoys fishing.Time Stamp:📍[4:05]Marketing: How did Billy niche down to doors only?📍[5:37]How he filled the hole/gap in his market...📍[6:37]Billy is getting most of his leads from AdWords... He started doing it himself (when it was easier back in 2009).📍[8:25]How he moved away from home depot installs to doors only.📍[9:29]Future of DFW marketing for sustained growth... He says be careful not to outrun his cash flow.📍[13:17]How much to spend on marketing?📍[13:41]He's a bit nervous because he's married to AdWords📍[13:45]They spend about 5% on marketing...📍[17:29]Vertical Track was his 2nd or 3rd event ever... He thought it was going to be like the podcast but the networking aspect was worth the price of admission...📍[19:45]He went home and figured out his overhead and cost of goods sold numbers. He went into Service Titan and did a 40% increase apply to all📍[22:53]Biggest sales months back to back...📍[23:17]May was barely breakeven. June was 32% net profit📍[27:29]How Billy changed his mindset around money...📍[29:21]How he changed his negative story from the negative self-talk... That costs too much, that will never work, the government did this...📍[29:53]He made a conscious decision that he wanted to build wealth and his business is his vehicle to do that...📍[30:17]Build your circle with people who are going or have been where you want to go...📍[30:37]You are your own speed bumps and road blocks...📍[34:49]Get out of your own way...📍[35:21]How has Billy worked on evolving his mindset?📍[38:29]How he does estimates from the office not spending all his time out in the field...📍[40:01]The customer just wants to know... "How much is it going to cost?" Why do you make that hard for them to know?📍[41:53]https://www.servicetitan.com/📍[42:25]His first 3 months he wanted to throw it in the parking lot and set it on fire, it's not intuitive but worth the work...📍[43:57]How does he get to 6 million in 2023?📍[44:57]How he put an operations manager in his business...📍[45:57]https://www.goodreads.com/book/show/8549192-traction📍[46:49]He searched indeed for an implementor...📍[47:49]And found one! 📍[49:41]Billy's BHAG (big hairy audacious goal) - 10 Million in sales/year, in 5 years of less. He needs 45 people to do that and he's going to need leaders in his company to do that.📍[49:57]So he started a leadership book club for his leadership team.📍[52:57]Do you have a marketing calendar?📍[55:37]know your costs, raise your prices and get brave📍[55:53]Think about how you sell to millenials?📍[56:05]Billy's homework: Change your circle...📍[56:49]Find someone who believes in you and will encourage you...📍[57:05]https://www.dfwdoorrepair.com/📍[58:45]billy@dfwdoorrepair.comQuote of the week“A business, successful or not, is merely a reflection of the character of its leadership.”— S. Truett CathyResourcesBilly Cline : https://www.servicetitan.com/ , https://www.dfwdoorrepair.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting DivasBonus/Bookshttps://www.goodreads.com/book/show/8549192-tractionhttps://www.dfwdoorrepair.com/

Mike Dahlke is a serial entrepreneur, investor, business turnaround specialist and business coach. After attending the Global Christian Leadership Summit in 2011, he felt a calling to leave the financial world and jump into entrepreneurship. His current focus is on both home service companies and business turnaround situations where strategy and capital are required. He's passionate about helping distressed companies navigate large, but solvable problems with leadership, strategy and capital. He loves spending time with his wife, two boys, hunting and talking all things business.Time Stamps :📍[4:53]Marketing: Finding motivation to market your company...📍[5:29]Leads are down in all businesses countrywide...📍[6:01]While some are pulling back on marketing - Mike is going all in because everything is cheaper....📍[6:37]When client acquisition costs go down - ROI goes up....📍[7:57]Mike increases communications to existing clients...📍[8:49]He's continuing radio spending, testing TV ads, influencer marketing, geo-tagging, etc...📍[10:29]How would a home service company find an influencer?📍[10:45]He's tried macaroni kids influencers...📍[11:13]The influencers like trades... We'll provide this service in exchange for an ad...📍[13:57]Bobby Walker as an influencer...📍[30:17]The Good Shepard Parable for leaderships📍[31:21]As a leader you have to provide the basics like Water (they have to earn a living wage)📍[31:37]Food for Growth - you have to invest in them📍[32:05]Protection they have to trust that you'll protect them from the wolves📍[33:49]And looking for parasites - this is a hard one... You have to stay vigilant and keep looking for potential problems within the company/flock📍[34:21]PDP - personal development plan LDP - leadership development plan EDP - executive development plan📍[35:01]All of them have a reading list, a travel challenge and growth opportunities....📍[35:33]Interview Question: What do you feel like if you work here that you're entitled to?📍[36:17]You owe them a company that is healthy and vibrant. We owe you opportunities to grow. But we don't owe you a job📍[36:53]I am a plow horse, not a show horse...📍[38:21]How does Mike build so many successful leaders?📍[39:01]How to set clear expectations and then hold people accountable...📍[39:33]He sets up regular KRAs (key results areas)📍[40:01]Those KRAs are tied directly to the P&L📍[40:57]Green Light = Good📍[41:09]Yellow Light = You're not hitting your goals - so having a conversation as to why?📍[41:17]Red Light = we're having a hard conversation to get you back on track over a short timeline📍[41:45]Wise people say thank you when you give feedback📍[42:33]Foolish people have excuses when you give feedback. They're victims.📍[42:49]Evil people are not correctable📍[45:53]It's all about communication and conversations...📍[46:33]Mike's job as a leader is to have the tough conversations...📍[47:29]If you're having a hard time visualizing where your staff are in their performance correction plans... Check out Quality Driven Software with their built in HR modules. https://qualitydrivensoftware.com/pricing/📍[49:49]https://www.strategiccoach.com/📍[52:49]Chipping away at the giant rock of your business is like carving a Michelangelo...📍[53:21]Marketing Homework: Look for an influencer in your community to help you reach more of your ideal clients📍[54:25]Finance Homework: What are your Impact Filters?📍[54:37]https://strategic-coach-assets.s3.amazonaws.com/.../Impac...📍[55:41]Systems Homework: Go to the Fight Club group and check out the leadership tools from Mike📍[56:41]People Homework: If you're "wishing" a team member would do something.... Stop and think - have you made it clear? And have gotten the expectations out of your head and had the hard conversation📍[57:49]Make a list of the frustrating & annoying things in your business and either delegate or delete them...📍[58:05]Reach out to Mike michael@redhookinvestments.comQuote of the week“The single biggest way to impact an organization is to focus on leadership development. There is almost no limit to the potential of an organization that recruits good people, raises them up as leaders and continually develops them.” — John C. MaxwellResources:Mike Dahlke: https://www.strategiccoach.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting DivasBonus/Softwares/Bookshttps://qualitydrivensoftware.com/pricing/https://strategic-coach-assets.s3.amazonaws.com/.../Impac...

Time Stamps :📍[5:17]How Kate is bringing the trades back in as a mainstream career.📍[5:45]And how she's overcoming this missing generation of a skilled workforce.📍[7:45]Educating educators about what plumbers and electricians do....📍[8:57]How do we break the stigma of going to trade school vs the more normalized routes of getting a bachelors degree?📍[14:13]Their mission is bridging the technical talent gap by engaging middle school students, high school students, parents, teachers and administrators...📍[15:33]Networking with local schools and local workforce development office📍[16:37]Call the guidance office and ask to talk to a career counselor - get involved with the tech-ed instructor...📍[21:41]explorethetrades.org📍[21:49]Find an apprenticeship program near you📍[23:45]apprenticeship.gov looking for a trades near you📍[24:13]look at your state for a registered apprenticeship program or look for a local contractor in your community....📍[27:57]https://explorethetrades.org/who-we-are/donate/📍[31:41]How the Jobs Page on "Explore the Trades" works...📍[34:13]Internships vs Apprenticeships?📍[35:21]Having interns be a parts runner or work in the warehouse or do ride alongs..📍[37:05]For every 4 skilled laborers leaving the workforce only 1 is coming in...📍[39:25]How to break the stigma of parents encouraging youth to work in the trades....📍[47:17]Why would someone want to be a Plumber? Electrician? Window Cleaner? Further, why would someone want to work for you?📍[50:13]Marketing Homework: Donate school supplies to your local school and open up a conversation with your school about a career day and bringing Trades back into the conversation📍[50:49]Finance Homework: Introduce yourself to your local workforce center or high school career counselor📍[51:25]People Homework: Build out your career ladder..📍[52:37]Donate to "Explore the Trades" https://explorethetrades.org/who-we-are/donate/📍[53:25]Check out these videos: https://explorethetrades.org/stem/📍[53:45]Email Kate: katec@explorethetrades.orgQuote of the week"The youth is the hope of our future" - Jose RizalResources:Kate Cinnamo: https://explorethetrades.org/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting DivasBonus / Optionswww.apprenticeship.govhttps://explorethetrades.org/who-we-are/donate/https://explorethetrades.org/stem/

Director of Sales & Marketing at Power Selling Pros (where Contractors turn their call center into a profit center). Creator of "The Storytelling Habit" at ZacGarside.com. I help businesses craft a sales message that moves people. One of my clients said, "Zac was able, in just a simple conversation, to craft the message that was on my heart but that I could never put down on paper." I'm an obsessive student and practitioner of: ☑️ Speaking on Stage and in Webinars (crafting a message that makes people say "WOW... that's exactly what I needed to hear...") ☑️ Copywriting (while landing pages and emails are my specialty, I love the chance to pen some persuasive prose in any medium - one of my favorite clients fell in love with me after I wrote a landing that page that converts 40%+ for him) ☑️ One-On-One Coaching (I've coached several hundred of our clients at Power Selling Pros and, more recently, multiple High-Ticket Coaches through ZacGarside.com) ☑️ Email Marketing (I took Power Selling Pros from having non-existent email marketing to consistently emailing messages that people reply to and buy from - over $150,000 in revenue was added to our business from email in 2021, a 5,336.17% ROI) ☑️ Sales (I've brought on 179 new accounts for Power Selling Pros while simultaneously serving as Head of Marketing to generate new leads) ☑️ Good Conversation (he who can ask a well-crafted question can change the world - I love to bring out the best in others through good conversation) ☑️ Content (I've written so many emails and blog posts for Power Selling Pros and my personal freelance efforts I don't even know what the count is... but I've shared some of my learnings here at ZacGarside.com) ☑️ Podcasting (I've helped produce over 100 podcast episodes for "LIP Service for Contractors- and my personal podcast "The Storytelling Habit") ☑️ The Storytelling Habit (saying the same thing to your audience over and over gets old - I enjoy helping people and brands build a habit of telling engaging stories so they can attract more of the people they seek to serve... EVERY. SINGLE. DAY.) Currently looking for Business Owners who need help crafting a convincing sales message or have an email list they want to make more money from. DM me if that's you.Time Stamp:📍[5:57]How to address the big scary word of SALES with our office managers?📍[6:13]Don't call it sales at all - call it customer service training...📍[8:53]How do you coach a CSR to make an excellent experience because no one has to call you anymore... but they want to📍[14:05]Put your world on hold - take care of those clients like they're your family....📍[24:01]8 Principles: 1. Be positive 2. Be prepared & confident 3. LISTEN 4. Care 5. Reassure 6. Ask for the business 7. Build Value 8. Be Grateful📍[30:09]The Power of the Urgency List. We had a cancellation in your area. We had a customer reschedule....📍[34:09]When a customer is asking for help and you ask them for their data (name, address, phone number) instead of showing empathy and building rapport....📍[35:53]When a customer calls you - they don't just tell you that they need your service they'll give you emotional details because they want to connect with you📍[36:41]With people fast is slow... Because they have an emotional need... They will not get off the phone until that emotional need has been met. It's not logical - it's emotional.📍[36:57]Giving before taking...📍[37:17]You've called the right place📍[43:37]Your CSR deserves your attention and training.📍[57:13]Marketing Homework: Put your world on hold when answering the phone📍[57:29]Finance Homework: Invest in training with your CSR to increase your conversion rate📍[57:53]Systems Homework: Add gratitude into your call flow📍[59:05]People Homework: Ask your CSR to rate their call from 1-5 after the call and see how they would change it📍[59:29]Zac Homework: Ask your CSR what their job is? If they use the word just at any point then you have work to do....📍[1:00:09]Brigham Homework: Incorporate these 8 principles into your culture.📍[1:01:09]"A leader isn't a leader without followers"📍[1:01:17]powersellingpros.com/freeQuote of the Day"The struggle ends where gratitude begins" -Neale Donald WalshResources:Zac Garside : https://powersellingpros.com, www.zacgarside.com/Brigham Dickenson : https://powersellingpros.comTay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

I started out in East Side Metro Detroit living paycheck to paycheck in a dead-end 9-5 job. I always loved the idea of financial independence and not having to listen to a boss. I mowed grass since I was 14 and was in a dire situation financially. I had to start a business quickly with low start-up costs, so I decided to start my own landscaping business. For a long time I was just scraping by, but with sheer determination, I scaled my business to six figures. Was it hard? Of course, it was. But the effort was worth the weight in gold for me. My landscaping business continues to pay me every day.With my own business and no boss to answer to, I started teaching other entrepreneurs inside the Keith Kalfas Academy how they could start their own businesses. I became an influencer in my industry. I took everything I learned from my experience and started making as much content around it as possible. All the work I put in is worth it if I help people become financially free.I still run my landscaping business but now I spend a lot of my time teaching thousands of students in the Keith Kalfas Academy how to grow their businesses to 6-figures. I also travel around the nation speaking about growing small businesses. I have spoken at the Huge Convention, the UAMCC, IGNITE, CSA, and several other industry events. I have also been featured in Turf Magazine, and the Window Cleaning Magazine UK.Other than speaking about small businesses I have also written two books with a detailed description of exactly how someone can go from nothing to a six-figure landscaping or window cleaning business.I also make free content on YouTube and on my blog about landscaping, window cleaning, and quitting a 9-to-5.Time Stamp:📍[4:25]Check out his youtube channel: https://www.youtube.com/channel/UCHj4z3gLGp-cjaCIKhzctsw📍[4:37]Why Keith loves social media📍[4:49]How Keith clones himself through video📍[5:57]Brene Brown: The power of vulnerability https://www.ted.com/.../brene_brown_the_power_of...📍[8:09]Keith is just grinding it out... With 60-80 M views per month and he's generating 8-12 pieces of content per day.📍[8:25]Some of his best videos with the most views are when he's his truest self📍[9:49]Vulnerability is the new credibility...📍[13:57]If you can describe someone's problem better than they can - they'll automatically think you'll know how to solve it...📍[14:41]Be hyper-specific instead of a generalist📍[19:17]Started a landscaping business and would cut grass every day and then posting at night on craigslist📍[19:45]https://www.goodreads.com/.../115491.Guerrilla_Marketing📍[21:49]https://ducttapemarketing.com/📍[22:05]his marketing budget is 1%📍[22:13]voicemail bombs...📍[23:33]He has 4500 active customers then he scrubs the list before sending it out...📍[23:53]Talk to Mrs Jones for real..📍[24:41]Here's Keith's Voicemail Bomb Script..📍[32:37]keithkalfas.com/bmb📍[33:01]mailchimp.com📍[34:33]How does he block out time for creativity?📍[35:49]He's written 3 books that were all amazon bestsellers - and he wrote them in like a week of disciplined time blocking📍[37:13]Keith time clocks on a giant board📍[39:17]he's a huge monday.com fan📍[41:33]https://www.goodreads.com/.../6667514-the-checklist...📍[41:53]https://www.goodreads.com/book/show/8549192-traction📍[48:01]use your employee brags on your social media📍[53:45]Martha Homework: Use your client brags about employees as social media content📍[54:13]https://www.goodreads.com/book/show/8549192-traction📍[54:41]Tay's Homework: Clone yourself 1 time/day on video and post it to social media.📍[55:13]Meaghan's Homework: Do something every day to get your phone to ring (voicemail bomb, email, text, calls)Resources:Keith Kalfas : keithkalfas.com/bmb Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

It all started with a used pressure washer and a 1995 work van. That’s how Jason Geiman and his wife, Jodi, started a pressure washing business back in 2012. Nearly doubling their business in the first year, additional family members were brought on to help with the growth. The business continued to see incredible success and outside employees were added as well.In just 6 years they had expanded to four crews and nearly $1M in gross revenue, and the decision was made to sell the business in 2018.Following the sale, as Jason wondered what to do with his new-found free time, he realized what he always wanted to do was to help people. It had led him to be a rescue diver, then a firefighter, and now, it has led him here. He is taking the lessons learned from his incredible 6 years running a pressure washing business into a resource for homeowners or for those starting, or struggling, to have their own exterior cleaning business.Time Stamps:[8:53]Buy up all of the Christmas cards when on clearance, and start marketing Christmas Lights by sending out the cards in July📍[11:13]January 1 - buy cards on discount. Have team handwrite the cards. Put an offer in the Christmas card. Mail out the Christmas cards in July. Take Deposits on Christmas Lights to help with cash flow during the summer slump.📍[13:25]Are you answering your phone?📍[14:01]This gives time to start flipping some rocks📍[14:29]Lets do some marketing. Lets get creative. Lets go knock on doors.📍[14:37]Are you on LinkedIn📍[15:01]Are you scheduling commercial work in your slumps?📍[22:57]Are you posting on Google My Business 2-3 times a week?📍[24:17]Are you proactively marketing?📍[24:25]Are you prioritizing marketing?📍[28:21]https://www.goodreads.com/.../759945.The_Magic_of...📍[29:05]Have you looked at your software expenses lately?📍[33:53]How to balance growing a business and family time...📍[34:05]This is a time for time management.📍[35:37]Time is the one thing we don't get back...📍[37:41]Schedule your social media time📍[37:45]Schedule your email time📍[38:01]Schedule your work & family time and don't mix them....📍[42:29]Time Blocking Strategies📍[45:05]Are you using Do Not Disturb on your phone?📍[45:37]Are you using your Google Calendar?📍[47:29]Time Blocking vs. Task Orienting... Do you have your list of goals?📍[48:45]Marketing Homework: What can you start promoting now that will help bring you business later in the year?📍[50:37]Finance Homework: List of tasks for you as owner to do when it's slow. List of tasks for your team when the calendar is light📍[50:57]Systems Homework: Time block your personal & work time through the end of the quarter📍[51:17]People Homework: Read the 4 hour work week📍[52:05]Jason Homework: Write down your goals. What do you want for your business? What do you want for your family?📍[52:49]Best way to get ahold of Jason? https://www.kingofpressurewash.com/📍[53:13]For Christmas Lights Help: https://www.christmaslights.io/"Quote of the Week""If you're in the position to have gotten so much - the gift of this point is giving back."Resources:Jason Geiman : https://www.christmaslights.io/ , https://www.kingofpressurewash.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting DivasBook/Bonus:https://bit.ly/3PgcJfl