Ep 117 Dave and Sam Yensan

Dave and Samantha own two growing companies- Carolina Pressure Pros and Carolina illumination operating out of North Carolina. They each have two very distinct and opposing roles, Dave is the operations and sales manager while Samantha is the Marketing Strategist and Administrative Manager. Their complementary teamwork finds purpose together in a common mission of serving their community through more than just business. Both have long standing history of service in varying capacities. Dave is a current member of the North Carolina National Guard of 17 years, years in the firefighting service, a mentor to several business owners, a board member in a local Chamber, and an incredibly involved father. Samantha has owned her own businesses since childhood, Founded organizations funded by grants to serve local college students, and been President of several organizations. She was able to steadily grow the company during a year and a half long deployment for Dave while simultaneously being the only caregiver for their 4 kids.They value adventures, serving the community, and creating a family culture around loyalty and leadership. Fun facts: Dave was never a "school" type of person but is always learning something new and Samantha enjoys 4 wheeling and archery. Write to Samantha Yensan

Time Stamps:

📌[8:56] Marketing: Getting estimates scheduled from Home Shows

📌[9:45]Marketing: The Home Show attracts the organized clients who are planners and not the impulsive buyers

📌[11:12]Marketing: Educating our clients to get ready for their home projects...

📌[12:32]Marketing: What is the best follow up strategy post home show? (drip sequences, nurturing sequences, etc)

📌[14:21]Approaching business with a family & community mindset... Our clients are so much more than a transaction...

📌[14:29]Humanize your business...

📌[17:18]Compression of a seasonal business...

📌[21:28]65k in their first season...

📌[31:42]Take a deposit early, save for future, remember to pay yourself...

📌[31:52]Systematizing a NEW business....

📌[32:05]Beginning with the end in mind.

📌[34:26]How to cross-sell a new brand...

📌[35:29]She started with an email sequence announcing a woman-owned, sister company, leveraging the Dave personality...

📌[39:12]Using Slack for their Communication systems.... even though they are life partners that live together 

📌[39:53]Creating a communication system that will support their future company...

📌[40:33]Christmas in July

📌[41:23]How to handle the stresses of the business....

📌[42:59]It never feels like there's a true balance between work and home... but they do it together and give eachother grace...

📌[44:56]Prioritizing showing appreciation for eachother and each of their contributions....

📌[47:07]Strategies to separate business and family?

📌[48:06]When they're in the chaos - the goal is to navigate out - because they refuse to live there...

📌[49:08]Their why is to build passive income so that they can spend more time together.. Not growth for growth's sake!

📌[51:24]FC4B - $150 off of admin bootcamp

📌[56:22]Marketing Homework: What are your local home shows?

📌[56:57]Finance Homework: How much do you want to make next year top line, bottom line, and how much do you need to spend to make it?

📌[57:15]System Homework: Separate out your work and personal communication

📌[57:28]People Homework: How do you unplug from the business?

📌[58:43]Dave Homework: Structure your couple time to stay connected...

📌[59:14]Sam Homework: Remind yourselves that your identity is NOT the business...

📌[1:00:05]How to get ahold of Dave & Sam - message them on Facebook

📌[1:00:28]Balance is not something that you find, it's something that you create!

Quote of the Week

“Balance isn't something you find, it's something you create.” – Jana Kingsford.

Dave and Sam Yensan : https://www.carolinapressurepros.com/

⇩ Resources ⇩

✯Dave and Sam Yensan : https://www.carolinapressurepros.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas