The Yzzi Research Podcast

Sara Duke is a UX researcher and strategist who has worked at companies including Microsoft and Facebook. In this episode, Sara discusses the jobs to be done framework. Visit https://www.yzziresearch.com/podcast for show notes.

Frankie Kastenbaum is an experience designer who has worked at companies including Adobe, HP, and United Airlines. In this episode, Frankie discusses what UX design is and how UX research fits into design. Visit https://www.yzziresearch.com/podcast for show notes.

Gabi Duncombe is a user experience designer and has worked at companies including Adobe, Microsoft, and Instagram. In this episode, Gabi discusses how and why she used Instagram to do a diary study. Visit https://www.yzziresearch.com/podcast for show notes.

A new season of the Yzzi Research Podcast is coming on February 13, 2023. I’ll be having conversations with researchers talking about sharing NDA-protected research during job interviews, using Instagram for research, jobs to be done, and much more! The third season will be live on Spotify, Apple Podcasts, and Google Podcasts on February 13, 2023. Visit yzziresearch.com/podcast to catch up on the first two seasons. 

The word “brand” has become ubiquitous. Everyone seems to be building a brand, staying on brand, or protecting their brand. A brand is nebulous, but is the marriage of words, images, feelings, and associations people make with you. Did you know that UX researchers and aspiring UX researchers also have a professional brand and this branding can be the difference between getting your dream job or landing your dream client, but how do you create and craft your brand as a researcher? 

Melissa Albright is a hiring professional. She’s a Talent Acquisition Specialist recruiting technology professionals including UX researchers. If you’ve ever applied to a UX research job and wanted to chat with the recruiter to get some inside knowledge, here’s your chance. Melissa gives an insider perspective on how to get hired.

Shipra is a designer dedicated to transforming the way we work together as a global community. She spoke with Imani about voice of the customer (VoC). She talked about her experience establishing, maintaining, and socializing a VoC program at UpWork.

Angelique Rickhoff is is a research director at a management consultancy. In this episode, she talks about growing and scaling a UX research team from zero and she gives advice about hiring UX researchers and managing a team of UX researchers.

Katrina Noelle is a market research entrepreneur who owns KNow Research. In this episode, she discusses conducting remote research, how to storytell qualitative findings, insights, and managing stakeholders.

As an independent researcher, Imani gets to work with a variety of clients. Though her research company, Yzzi Research, is relatively new, she's already had the chance to work with some interesting clients on a variety of projects. One of those clients is an organization called New America. Along with several other independent researchers, Imani investigated low income taxpayers in New York. She shares what happened and what she learned.