The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Feb 22, 2017 • 46min
084: Crash and Learn: Mike Kim
In this episode you'll learn: What is a "thought leader"? What are the three parts that identify a personal brand? Why it is important to not be so focused on having every piece of work or content your masterpiece - progress over perfect! Why conveying trust is one of the most important things to do when branding Your marketing is in your personal story… Why does your branding need "stickiness"? Endings are just as natural in life as beginnings How to wake up to passion and purpose
Feb 21, 2017 • 30min
083: A Low Cost Competitor is Killing Me…What Do I Do? {Part 1}
Things you will learn in this episode: How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways) What it means to say, "When they go low, we go high" What is a $100,000 email, and how do I get it? When it comes to premium pricing, why you need to show why you're worth it… What is the difference between premium pricing and premium packaging? The importance of asking the right questions so people can see the value of your product or service for themselves
Feb 16, 2017 • 12min
082: {Epic Mindset Shifts] You Suck at Sales {And What To Do About It}
Things you will learn in this episode: Why it is so important to educate your clients Sales is NOT about being an epic persuader! Why one of the most pivotal part of sales is asking questions What is the one crucial foundation of sales? Why save your sales for the end?
Feb 15, 2017 • 1h 6min
081: Crash and Learn: Jess Larsen
In this episode you'll learn: How Jess first learned that he could be comfortable making a living by obtaining a degree OR he could be highly successful becoming an entrepreneur (if he had the guts to take the leap)! How Jess was able to overcome major unfortunate circumstances when he was first starting out with his young family Why Jess chose to get a job to learn about money and where that led him How Jess decides who to do business with and who not to partner with How Jess was able to focus on making himself a better person, boss and husband… Your clients (and potential clients) can feel the confidence that you have in your business and can sense that you are their to serve - and not to just sell
Feb 14, 2017 • 15min
080: {Epic Mindset Shifts} My bills are always bigger than my revenue. How do I finally see a profit?
In this episode you'll learn: Why it is important to carve your pay checks from the earnings of your business How I was able to identify the cuts that needed to be made in my business - while still staying true to what I wanted my role in my business to be How I discovered budgeting at a young age and how I apply that to my businesses today
Feb 9, 2017 • 14min
079: {Epic Mindset Shifts} This Is Why I Stopped Shopping For the Cheapest Leads and Started Embracing Higher Cost Marketing {With Way Bigger Returns}
In this episode you'll learn: Why I invested in higher priced marketing, instead of looking for the cheap deal! How I was spending hundreds of thousands of dollars on marketing and attracting people who weren't the right fit for my business How I discovered "less is more" How to calculate your Average Lifetime Client Value How to map out your revenue sources and how to understand their thresholds
Feb 8, 2017 • 31min
078: Crash and Learn: Carrie McQuade
In this episode you'll learn: How Carrie started out with just a hair bow in a classroom What the "Kindness Box" is and what it stands for Why "No's" aren't always permanent and closed doors aren't always closed All about the "Creative Club Conference" and how Carrie manages it to be a cohesive group The importance of knowing what your customer wants There is always something on the other side of the hard!
Feb 7, 2017 • 41min
077: 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers.
In this episode you'll learn: Why I work in a premium provider format (versus a lower price point service) Why it is important to educate your clients on how you can make a difference Why you need to let people know there is a problem and how you can provide a solution with social proof How to use re-targeting Facebook ads focused on testimonials How gift giving can influence your customers All about behavior driven Facebook and Instagram ads What does mapping your clients mean?
Feb 2, 2017 • 10min
076: {Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value
In this episode you'll learn: How I own my value How to stand by your higher prices How fear and nervousness stop you from owning you value (and what you can do about it, today)!
Feb 1, 2017 • 39min
075: Crash and Learn: Jamal Miller
In this episode you'll learn: Popularity does not equal profit - learn to leverage! Jamal focused on money and it made him lose his sense of direction How he realized that once he focused on making impact, the money naturally followed Using your skills and gifts for communication can thrust your business forward Speaking the language of your customer is one of the biggest investments you can make How a deep dive survey was able to help Jamal mine out the information that he needed to relate to his customers at all stages of their struggles
