The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Mar 16, 2017 • 38min
094: Selena Soo Part Two
In this episode you'll learn: Identify what's the right publicity for you and your business What can guest posts do for you if you are a thought leader How podcast interviews can be a more personal way to show your personality to potential clients Why print magazines are good for book promotion and lower priced ticket items What exactly is an influencer? When pitching, show people that you care about what they do and share who you are What are "credibility markers"?
Mar 15, 2017 • 34min
093: Crash and Learn: Amber McCue
In this episode you'll learn: Business mindsets and creative mindsets go hand in hand for a successful business How systemizing will allow for major growth Riches are in niches! How Amber's mindset changed her business and personal life - in so many ways! Be self aware and honor what is true to you…
Mar 14, 2017 • 21min
092: Selena Soo Part One
In this episode you'll learn: The difference between advertising and publicity Why mindset held me back initially How guest posts and podcasts interviews will really help you get started The importance and giving yourself permission to not be perfect To take one step at a time, allow yourself to step into being an expert!
Mar 9, 2017 • 13min
091: {Epic Mindset Shifts}: I'm Breaking Outta the Prison of Pinterest Perfectionism…Wanna Join Me?
In this episode you'll learn: How I fell into a "cult of comparison" Why I restricted access to Facebook, Instagram and Pinterest Why I write down my judgments How I utilize CBT in my life!
Mar 8, 2017 • 39min
090: Crash and Learn: Bottom Line CPA
In this episode you'll learn: How the tiniest decision can be such a life-changing move for your business How Bottom Line is changing the conversation of accounting relationships! What a healthy bottom line business means to Marilyn and Jess? Good growth is slow growth… What it means to be a leader first (and face the mirror) The importance of a sounding board or council when laying out your processes
Mar 7, 2017 • 35min
089: To Franchise or Not To Franchise? That is the Question…
In this episode you'll learn: The difference between a product-based franchise and a people-based franchise When having a franchise what will make or break your business? More liberal franchises versus turnkey franchises… The specifics on marketing, lead generation and sales processes for franchises The importance of having qualified support staff What are your monthly franchise fees and are they affordable? What is the typical failure rate for a franchise? All about the build-out and what questions you need to ask How does a protected territory radius affect me?
Mar 2, 2017 • 13min
088: When Trust Is Broken, Can the Relationship Move Forward?
In this episode you'll learn: Why my employees "Why's" have to match up with my own How easily it is for employee infractions to spread across your team If you close yourself off to everyone, you also close yourself off to growth!
Mar 1, 2017 • 51min
087: Crash and Learn: Liz Dialto
In this episode you'll learn: What femininity means to Liz The difference between how the feminine and masculine function How Liz was able to build interest by sharing her own personal story Why did she tune out of what others were doing in similar fields? What made Liz no longer willing to comply with the manipulative parts of advertising How her practice helps women prepare for birthing a child, getting back in touch with their sexuality and also becoming more balanced in their professional environments How Liz was able to take organic conversations and leverage them into a podcast
Feb 28, 2017 • 37min
086: Here's Exactly What Installing The Wrong Technology At My Company Did {and what my must tech resources are]
In this episode you'll learn: Technology will not fix underlying staffing issues and new systems cannot fix ineffective communications As a business owner, you have a bandwidth of responsibility - you should always be focused on revenue growth as a number one responsibility Why your billing systems and your customer service systems need to talk with each other Reporting is the life blood of you knowing where your business is going to go What are the most effective converting checkout pages for online businesses Here are the CRM systems I recommend… What email providers have the most support?
Feb 23, 2017 • 30min
085: A Low Cost Competitor is Killing Me…What Do I Do? {Part 2}
In this episode you'll learn: The difference between yelling to the masses and whispering to your ideal client How to design a luxury opt-in! What is a nurtured email sequence (and how I execute it)?
