In this episode you'll learn:
- Identify what's the right publicity for you and your business
- What can guest posts do for you if you are a thought leader
- How podcast interviews can be a more personal way to show your personality to potential clients
- Why print magazines are good for book promotion and lower priced ticket items
- What exactly is an influencer?
- When pitching, show people that you care about what they do and share who you are
- What are "credibility markers"?
