077: 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers.

In this episode you'll learn:

• Why I work in a premium provider format (versus a lower price point service)
• Why it is important to educate your clients on how you can make a difference
• Why you need to let people know there is a problem and how you can provide a solution with social proof
• How to use re-targeting Facebook ads focused on testimonials
• How gift giving can influence your customers
• All about behavior driven Facebook and Instagram ads
• What does mapping your clients mean?