The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Jan 31, 2017 • 34min
074: 5 Surveys That Will Drive Your Sales Up, Write Your Marketing Copy For You and Save You10's of Thousands of Dollars in Creating The Perfect Product
In this episode you'll learn: Peoples' perspectives on certain things can vary, and this year is the year of the survey! Surveys are not just for negative feedback about your business but to identify what your customers want to see in your business How modern surveys can help you speak directly to the various types of clients you have That surveys affect your gross sales How your customers and be your copywriters What is the difference between a detractor and an attractor?
Jan 26, 2017 • 11min
073: {Epic Mindset Shifts} Leaving Perfectionism In Your Wake
In this episode you'll learn: You don't have to get it perfect! You are the one with the highest expectations "Perfect" doesn't exist You don't even have to get it right, you just have to get started It's ok to fail…
Jan 25, 2017 • 42min
072: Crash and Learn: Suzanne Dibble
In this episode you'll learn: How was Suzanne able to leverage her expertise to develop a career that fit her life The way she embraced her real love and passion How does Suzanne compares product income with one-on-one consulting and collaboration The role human interaction has in what she does Why it is important to structure fun in your business A defined selection process is highly important! Why global diversity is necessary when collaborating Tips to consider when making a decision to partner with someone
Jan 24, 2017 • 36min
071: From Blog to Book: Turning Your Blog Into An Entrepreneurial Building Block
In this episode you'll learn: How Gretchen started a blog for personal reasons and ended up where she is today! Starting out, your business doesn't require state of the art software or equipment How a blog was able to bring massive opportunities to Gretchen Blogs are creating and serving people in AMAZING ways How is a blog, in certain ways, like an online portfolio? Being an author can give credibility to you Learn more about how Gretchen supports other bloggers How this career has given Gretchen freedom when it comes to being a family in the military Why comparison can be a hard thing to not get trapped into
Jan 19, 2017 • 7min
070: How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life
In this episode you'll learn: How we carry the name that was given to us in to our adulthood (and how this can hold us back) The way we can rewrite the names that we have given ourselves, today.
Jan 18, 2017 • 42min
069: Crash and Learn: Rob Masri
In this episode you'll learn: Perception is reality - what you tell the market, the market believes! Never be afraid to talk to potential customers and get the data How Rob was able to offer business owners a product to not only solve their problems but create something that helped get more customer data Sales solve EVERYTHING! Make sure your business is a valid business opportunity before spending thousands on protection of that business What are the three things companies need starting out? Why sales and revenue are the only viable metric for a company The difference between entrepreneurs and business owners LINKS:
Jan 17, 2017 • 31min
068: When Cancer Comes Calling: Being the CEO When Tragedy Hits Home
In this episode you'll learn: How to communicate to your staff when personal tragedies are occurring How opportunity can come from tragedy Why having systems in place can save your business if you have to step away Embrace the fall back! The top three areas where there systems should be in place Customer services is how we live, breathe and die Give yourself grace….
Jan 12, 2017 • 37min
067: {Best of} You Will Encounter These 4 Objections...Here's How You Answer Them
In the latest of our "Best Of" episodes, we take a closer look at objections. Objections are only questions, and they don't always mean, "No!" What's the best way to handle them and how will improving your customer intake process propel your business to a higher level? Stay tuned!
Jan 11, 2017 • 41min
066: Crash and Learn: Melissa Ramos
In this episode, you'll learn: What exactly is "Faith over Fear?" The difference between fulfillment and being successful How your body can tell you when it's time to make a change How adaptability changes your life and your business "You can be an alpha woman, just don't be alpha stupid" Define your business plan to fit into your life plan "A women's strength is her softness" (listen to how Melissa incorporated this into her business) Multi-tasking - yay or nay? Everyone is busy, but are you productive? Examples of how to connect better to yourself LINKS: http://www.lisekuecker.com/uncategorized/episode066/
Jan 10, 2017 • 38min
065: {Best of} Don't Go Into 2017 Clueless: 5 Steps to Take Your Business Exactly Where you Want to Go.
In this "Best Of" episode we're joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you can gain from creating a time budget, and the best way to focus and take action!
