The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Apr 26, 2018 • 46min
212: Meet Melissa Martin Whose New York Athletic Training and Yoga Studio Is Invigorating a Town of 7,000 People
In this episode you'll learn: All about Melissa's journey from finance to fitness What is the "Money Mindset" and how it sets the tone for success The process of retraining your brain through mantras, affirmations and/or belief systems… How she turned a real estate issue into a crash and learn moment in her business Melissa's advice on making the hard decisions and what happens when your emotions start talking to you The importance of building in revenue streams {you ARE your business} How Melissa and her husband built in a "what's next" plan into their business
Apr 24, 2018 • 35min
211: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account. Pt. 2
In this episode you'll learn: A recap on identifying a retreat versus an event What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one} What is an affiliate and the importance of having a strong affiliate network How to provide a content calendar to you affiliates Strategies for tracking your sales What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it} And more!
Apr 19, 2018 • 53min
210: Meet Alyssa Pfenning, the founder of Embarque Yoga, whose vision for a studio that offers a holistic healing environment is changing the face of Indianapolis yoga
In this episode you'll learn: How Alyssa's side hustle developed into the successful practice it is today What is "Yoga Therapy" The difference between a Yoga therapist in a private setting versus one operating from a hospital How she made the shift into a bigger model Why Alyssa wanted to create the "one-stop shop" idea Her tips and strategies when it comes to hiring the right way
Apr 17, 2018 • 37min
209: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account
In this episode you'll learn: How to set yourself up for profits when planning a retreat or an event Tips to help you in the process of choosing the right venue How to handle lodging {and what are the various options available} What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them} The two biggest numbers you need to calculate for a successful retreat What is the difference between an event and a retreat How to calculate prices and add profits
Apr 12, 2018 • 54min
208: Meet Emily Hudson, whose Pilates and Gyrotonic Studio Has Seen Double the Growth in this Last Year Thanks To Some Savvy Moves
In this episode you'll learn: What is Gyrotonic and Gyrokinesis The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town One of the greatest lessons I have learned from Emily and her journey Why starting small was crucial to Emily as a teacher and in her business Why it was important for Emily to focus on being a great teacher first When introducing changes, mass email creates mass hysteria…
Apr 10, 2018 • 32min
207: The Four Stages Every Studio Must Pass Through: The Freedom Stage, or Stepping Back to Allow the Empire You've Built to Grow {yes, even when you're not there}
In this episode you'll learn: The biggest warning I have for you in this stage Stick to what your clients truly need and want in this stage Why you need a day-to-day Operations Manager What activity you can do here that will grow your clientele quickly The downfall that can come with mass diversification Set your business up for sale - even though it's not for sale! Get the Growth Book now! http://www.lisekuecker.com/growthbook Sign up for the video series mentioned at http://www.theclientcure.net/
Apr 5, 2018 • 55min
206: Meet Jodh Dyson and Savitree Doppelt, the Co-Founders of Urban Yoga Chicago and Learn How They've Transformed Their Studio {and Teacher Trainings} Into a Profitable Powerhouse That's Always Serving Clients
Things you will learn in this episode: How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways Why they introduced kundalini yoga to the public The strategy they used in starting their teacher training without having a brick and mortar What challenges they went through that ultimately made them feel like they had to start over There are no rules when building your business Culture and community start from the top down What is intentional intake and how it changed Urban Yoga Chicago Get the Growth Book now! http://www.lisekuecker.com/growthbook Sign up for the video series mentioned at http://www.theclientcure.net/
Apr 3, 2018 • 38min
205: The Four Stages Every Studio Must Pass Through: The Grow Stage, or Leveraging Team and Offerings to Maximize Your Profits
In this episode you'll learn: What your role needs to be in this stage and why you have to build beyond yourself What I did to shift my focus in this stage to becoming a CEO How investigating why things go well and why things don't, then building a system around it, will propel you forward Why I hired for attitude That way to build the most powerful marketing out there How I filled time blocks, services and opportunities outside of what I can do The differences between a sales manager, marketing manager and an operations manager - and different options on how to afford them Get the Growth Book now! http://www.lisekuecker.com/growthbook Sign up for the video series mentioned at http://www.theclientcure.net/
Mar 29, 2018 • 40min
204: Meet Freda Nunn, a Pilates Studio Owner, who's Built a Full-Time Income Source as She Prepares for Retirement from the Federal Government
In this episode you'll learn: How Freda went from working for the federal government to owing and running her very own Pilates studio The steady path to growth she has taken How Freda stays focused and manages to balance both a full-time job and a full-time studio When your purpose is rooted in other people, that is your driving force… The struggles Freda had with increasing her prices and how she was able to overcome this How she advertises her studio and what has worked best for her Get the Growth Book now! http://www.lisekuecker.com/growthbook
Mar 27, 2018 • 42min
203: The Four Stages Every Studio Must Pass Through: The Build Stage, or Creating Consistent Clients, Profits, and Revenue You Can Rely On, All Year Long
In this episode you'll learn: In this episode you'll learn: • Why you need to define the difference between urgent and important when managing your tasks in this phase • Why it is important to categorize your tasks using a matrix and identify areas that can be delegated • The top two major parts of your business that people tend to leave off the matrix completely • You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this • What are sales benchmarks and what you should be reaching for • Content is king. What type of content should you be putting out there and how much? Get the Growth Book now! http://www.lisekuecker.com/growthbook
