217: {Best of} Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month]

In this episode you'll learn: 

• What is a social media editorial calendar
• Jordan's ratio for selling posts frequency compared to other purpose-driven posts
• Why you don't always have to be creating brand new content
• What context switching is and how it serves your productivity in a better way
• Why people will invest in you if you invest in them first
• The difference between creating images and curating images, and how each are used