The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
May 31, 2018 • 46min
222: Meet Maura Vella of 105F and Learn How She Doubled Her Memberships In Only 6 Months
In this episode you'll learn: How 105F started out as a sought out destination What Maura has learned about being in a partnership The biggest difference in running two versus three studios With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year! The significant ways in which her business has changed over the past six months How and why Maura is building a different level of relationship
May 29, 2018 • 22min
221: {Best of} Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.2
In this episode you'll learn: Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact What works for your market and how to test and measure it so you're ads are optimized Learning about attributing revenue and more!
May 24, 2018 • 34min
220: {Best of} Meet Annie Trotta, Owner of Surya Yoga, and Hear How She Took Her Studio From Crickets to Doubled Revenue With a Go-To Marketing Plan
In this episode you'll learn: Annie's biggest struggles in the first two years of opening her business… How her marketing has evolved since she first started How she's doubled her revenue in a month that is known for being "slow"! The transition from a class-based model to a 12-month membership Why revisiting her introduction package changed the way Annie does business There's freedom to be gained when your business is in a place where you can take a step back when needed!
May 22, 2018 • 17min
219: {Best of} Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.1
In this episode you'll learn: Generally speaking, what do Facebook ads do? Why we need to test our Facebook ads, build a strategy and align your ads with a funnel Tips on building a Facebook ad strategy and steps that have worked for us and our clients Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…
May 17, 2018 • 39min
218: {Best of} Meet An Extraordinary Yoga Studio Owner Who Doubled Her Monthly Revenue Within 8 Weeks of New Pricing and Sales Systems
In this episode you'll learn: How personal tragedy helped Christina go after her passion in life Why building a business is like building a fire! Why starting a business in a small town was actually a big advantage for Christina What kind of strategy she used when introducing a new product to her conservative town How moving her clients to a membership plan allowed her to grow her business and while truly helping them transform their bodies
May 15, 2018 • 26min
217: {Best of} Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month]
In this episode you'll learn: What is a social media editorial calendar Jordan's ratio for selling posts frequency compared to other purpose-driven posts Why you don't always have to be creating brand new content What context switching is and how it serves your productivity in a better way Why people will invest in you if you invest in them first The difference between creating images and curating images, and how each are used
May 10, 2018 • 40min
216: Meet Katy Katzmann and See Just What Happens 1 Year Into Your Studio's Transformation {Hint: The 25% Revenue Increase is Just the Beginning}
In this episode you'll learn: The incredible growth Katy's business has achieved in the last year {and how she's bee able to do it} What mindset shift and realizations she needed to make in order to allow for this growth What happened when she started to do what felt right Why changes can be made in small steps and you don't need a total overhaul all at once How the introductory packages you offer mean so much to your business growth and client retention Our tips and strategies for living your best life!
May 8, 2018 • 37min
215: 5 Lessons I've Learned From SoulCycle
In this episode you'll learn: What is "SoulCycling" Why you should build a brand - not a business! How to cultivate intense community Tips and strategies for leveraging a waitlist Recommendations for the hiring process {Hire for spirit, then train!} And more!
May 3, 2018 • 42min
214: Meet Hannah McDonald and Learn How She's Doubled Her Income {and Tripled Her Clients} in Eight Short Months
In this episode you'll learn: How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time Why a mindset hang up had her thinking she couldn't make her dream of being successful in the fitness world The biggest breakthrough that told Hanna she can make a long lasting business The most important lessons Hanna was able to take from "failure" How Hanna was able to navigate price increases with her clients How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate Where Hanna wants to take Burn Theory now
May 1, 2018 • 29min
213: The Carpe Diem Cure: The Only 3 Things You Need to Do Every Single Day To Transform Your Studio
In this episode you'll learn: You can't always do it all {learn how to do what NEEDS to be done} Move forward - one day at a time Why communicating with prospects, old clients and staff is vital How recognizing that we are in the relationship business will literally affect your income How I built a community by calling 400 people!
