The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Jul 12, 2018 • 57min
234: {Best of} Meet Jen Golden Zumann, who's taken her studio, Pilates Chicago, from her Dining Room to 3,000 square feet Full of Joyful Clients
In this episode you'll learn: How Jen started out learning Pilates informally as an apprentice in the 90's after being introduced to it through a college program Why there is so much more to teaching than just learning the curriculum How she built a culture of learning and sharing Passion and curiosity makes great leaders The pros and cons of doing a teacher training program Why growing your teachers and helping them find their "amazing" means so much – for them and you LINKS: https://www.pilateschicago.net/
Jul 10, 2018 • 31min
233: {Best of} How do I pay my team {so I can actually make a profit}?
In this episode you'll learn: How my first hire was a gamble, but necessary for the overall growth of the company There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons A Schedule "A" is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire Setting an initial salary for a pre-determined period of time can help ensure if it's the right fit for both the company and the person hired Why employee retention needs to be a focus for the business to actually get ahead How employee motivation must be considered when determining which plan to use (it isn't always just about money)!
Jul 5, 2018 • 46min
232: {Best of} Meet Melissa Martin Whose New York Athletic Training and Yoga Studio Is Invigorating a Town of 7,000 People
In this episode you'll learn: All about Melissa's journey from finance to fitness What is the "Money Mindset" and how it sets the tone for success The process of retraining your brain through mantras, affirmations and/or belief systems… How she turned a real estate issue into a crash and learn moment in her business Melissa's advice on making the hard decisions and what happens when your emotions start talking to you The importance of building in revenue streams {you ARE your business} How Melissa and her husband built in a "what's next" plan into their business
Jul 3, 2018 • 10min
231: {Best of} {Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value
In this episode you'll learn: How I own my value How to stand by your higher prices How fear and nervousness stop you from owning you value (and what you can do about it, today)! And much more!
Jun 28, 2018 • 40min
230: {Best of} Meet Jill Dailey, founder of The Dailey Method and leader of 65 of the strongest franchisees you'll ever meet
In this episode you'll learn: How Jill quickly discovered that she can impact so many more people by offering group fitness One of the biggest concerns that Jill had when growing The Dailey Method The highlights of what makes her method different from the competition How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings The journey of a small west coast brand to an international brand - both brick and mortar and online! LINKS: https://www.thedaileymethod.com/ http://www.lotteberkmethod.net/ https://weekofzen.com/
Jun 26, 2018 • 31min
229: {Best of} Should I Hire An Employee, An Independent Contractor Or A Freelancer?
In this episode, you'll learn: How the IRS defines "employee" and "independent contractor" What are the "common law" rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a "Factor 20 Test"?
Jun 21, 2018 • 36min
228: {Best of} Meet Cara Reeser, a Pilates educator who's building her students into experts one teacher training at a time
In this episode you'll learn: How Cara embarked on her healing process Why Pilates is the bridge to really thrive in your body again The differences between group classes and one-on-one Why we need to massage the expertise of what our clientele is asking for The dangers of over borrowing when starting your studio Why continuing education is truly serving…
Jun 19, 2018 • 33min
227: {Best of} The When, Who and What to Do of Hiring Your Dream Team
In this episode, you'll learn: How to build a team and define your strategies Why hiring is necessary for the growth of your business What are the different stages of building your business and how each has ways of directly impacting your revenue What parts of your business can be outsourced Learn how and when adding to your direct team is necessary How to hire the right people The importance of leveraging other peoples' knowledge
Jun 14, 2018 • 51min
226: Meet Heather Ritenour-Sampson
In this episode you'll learn: What nudged Heather to take the leap to open her own Yoga studio How she was able to take the feedback from others in the community and use that to fuel herself The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs Take a stand for the value of what you offer! What her views are on the expectations we put on ourselves and how she builds her tribe The secret behind teacher trainings
Jun 12, 2018 • 23min
225: The Marketing Month: The Live Event Toolkit: Everything You Need to Make That Booth {and Your Time} a Success
In this episode you'll learn: Whether or not to be involved in festivals Why you are not there to sell… What are some tangible lead generation ideas for festivals What our intention is for "live" festivals How to set up a 5K!
