The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
May 3, 2018 • 42min
214: Meet Hannah McDonald and Learn How She's Doubled Her Income {and Tripled Her Clients} in Eight Short Months
In this episode you'll learn: How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time Why a mindset hang up had her thinking she couldn't make her dream of being successful in the fitness world The biggest breakthrough that told Hanna she can make a long lasting business The most important lessons Hanna was able to take from "failure" How Hanna was able to navigate price increases with her clients How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate Where Hanna wants to take Burn Theory now
May 1, 2018 • 29min
213: The Carpe Diem Cure: The Only 3 Things You Need to Do Every Single Day To Transform Your Studio
In this episode you'll learn: You can't always do it all {learn how to do what NEEDS to be done} Move forward - one day at a time Why communicating with prospects, old clients and staff is vital How recognizing that we are in the relationship business will literally affect your income How I built a community by calling 400 people!
Apr 26, 2018 • 46min
212: Meet Melissa Martin Whose New York Athletic Training and Yoga Studio Is Invigorating a Town of 7,000 People
In this episode you'll learn: All about Melissa's journey from finance to fitness What is the "Money Mindset" and how it sets the tone for success The process of retraining your brain through mantras, affirmations and/or belief systems… How she turned a real estate issue into a crash and learn moment in her business Melissa's advice on making the hard decisions and what happens when your emotions start talking to you The importance of building in revenue streams {you ARE your business} How Melissa and her husband built in a "what's next" plan into their business
Apr 24, 2018 • 35min
211: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account. Pt. 2
In this episode you'll learn: A recap on identifying a retreat versus an event What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one} What is an affiliate and the importance of having a strong affiliate network How to provide a content calendar to you affiliates Strategies for tracking your sales What is the marketing cycle if planning a retreat {and some tips and tricks when using video in it} And more!
Apr 19, 2018 • 53min
210: Meet Alyssa Pfenning, the founder of Embarque Yoga, whose vision for a studio that offers a holistic healing environment is changing the face of Indianapolis yoga
In this episode you'll learn: How Alyssa's side hustle developed into the successful practice it is today What is "Yoga Therapy" The difference between a Yoga therapist in a private setting versus one operating from a hospital How she made the shift into a bigger model Why Alyssa wanted to create the "one-stop shop" idea Her tips and strategies when it comes to hiring the right way
Apr 17, 2018 • 37min
209: Retreats With Real Revenue: Building an Amazing Adventure That Wows Your Students and Your Bank Account
In this episode you'll learn: How to set yourself up for profits when planning a retreat or an event Tips to help you in the process of choosing the right venue How to handle lodging {and what are the various options available} What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them} The two biggest numbers you need to calculate for a successful retreat What is the difference between an event and a retreat How to calculate prices and add profits
Apr 12, 2018 • 54min
208: Meet Emily Hudson, whose Pilates and Gyrotonic Studio Has Seen Double the Growth in this Last Year Thanks To Some Savvy Moves
In this episode you'll learn: What is Gyrotonic and Gyrokinesis The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town One of the greatest lessons I have learned from Emily and her journey Why starting small was crucial to Emily as a teacher and in her business Why it was important for Emily to focus on being a great teacher first When introducing changes, mass email creates mass hysteria…
Apr 10, 2018 • 32min
207: The Four Stages Every Studio Must Pass Through: The Freedom Stage, or Stepping Back to Allow the Empire You've Built to Grow {yes, even when you're not there}
In this episode you'll learn: The biggest warning I have for you in this stage Stick to what your clients truly need and want in this stage Why you need a day-to-day Operations Manager What activity you can do here that will grow your clientele quickly The downfall that can come with mass diversification Set your business up for sale - even though it's not for sale! Get the Growth Book now! http://www.lisekuecker.com/growthbook Sign up for the video series mentioned at http://www.theclientcure.net/
Apr 5, 2018 • 55min
206: Meet Jodh Dyson and Savitree Doppelt, the Co-Founders of Urban Yoga Chicago and Learn How They've Transformed Their Studio {and Teacher Trainings} Into a Profitable Powerhouse That's Always Serving Clients
Things you will learn in this episode: How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways Why they introduced kundalini yoga to the public The strategy they used in starting their teacher training without having a brick and mortar What challenges they went through that ultimately made them feel like they had to start over There are no rules when building your business Culture and community start from the top down What is intentional intake and how it changed Urban Yoga Chicago Get the Growth Book now! http://www.lisekuecker.com/growthbook Sign up for the video series mentioned at http://www.theclientcure.net/
Apr 3, 2018 • 38min
205: The Four Stages Every Studio Must Pass Through: The Grow Stage, or Leveraging Team and Offerings to Maximize Your Profits
In this episode you'll learn: What your role needs to be in this stage and why you have to build beyond yourself What I did to shift my focus in this stage to becoming a CEO How investigating why things go well and why things don't, then building a system around it, will propel you forward Why I hired for attitude That way to build the most powerful marketing out there How I filled time blocks, services and opportunities outside of what I can do The differences between a sales manager, marketing manager and an operations manager - and different options on how to afford them Get the Growth Book now! http://www.lisekuecker.com/growthbook Sign up for the video series mentioned at http://www.theclientcure.net/
