The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Mar 22, 2018 • 49min
202: Meet Lisa Howell, the Australian Physiotherapist whose Cutting Edge Approach to the Body is Transforming the Lives of Young Athletes {and plenty of practitioners} Across the Globe
In this episode you’ll learn: Why there is a significant amount injuries happening in young dancers under the age of 14 How trainers should approach young dancers wanting to also be trained in Pilates or yoga Why Lisa’s strategy entails teaching children to read their bodies and empower them to help heal themselves The progressions that have developed in the field over time and how important it is to keep up with your knowledge Why out of all the systems, the muscular system is usually the last to be worked on because 99% of the time muscle actually has nothing to do with it
Mar 20, 2018 • 39min
201: The Four Stages Every Studio Must Pass Through: The Wonder Stage, Opening {or Reinventing} Your Studio for Max Profitability, and Peace of Mind
In this episode you’ll learn: What is the “wonder phase” How to get your baseline operation costs right - from the beginning What is a pro forma and how to use it effectively The power of an average client monthly value and how you can use that to calculate a profitable business What to look out for when negotiating real estate Why you should have your sales and marketing systems ready before you even open your doors
Mar 15, 2018 • 57min
200: Meet Jen Golden Zumann, who's taken her studio, Pilates Chicago, from her Dining Room to 3,000 square feet Full of Joyful Clients
In this episode you’ll learn: How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program Why there is so much more to teaching than just learning the curriculum How she built a culture of learning and sharing Passion and curiosity makes great leaders The pros and cons of doing a teacher training program Why growing your teachers and helping them find their “amazing” means so much – for them and you
Mar 13, 2018 • 22min
199: Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.2
In this episode you’ll learn: Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact What works for your market and how to test and measure it so you’re ads are optimized Learning about attributing revenue and more!
Mar 8, 2018 • 40min
198: Meet Jill Dailey, Founder of The Dailey Method and Leader of 65 of the Strongest Franchisees You'll Ever Meet
In this episode you’ll learn: How Jill quickly discovered that she can impact so many more people by offering group fitness One of the biggest concerns that Jill had when growing The Dailey Method The highlights of what makes her method different from the competition How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings The journey of a small west coast brand to an international brand - both brick and mortar and online!
Mar 6, 2018 • 17min
197: Episode 197: Are your Facebook Ads failing? Here's Ways to Ensure Your Facebook Marketing Dollars Have Serious ROI Pt.1
In this episode you’ll learn: Generally speaking, what do Facebook ads do? Why we need to test our Facebook ads, build a strategy and align your ads with a funnel Tips on building a Facebook ad strategy and steps that have worked for us and our clients Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…
Mar 1, 2018 • 49min
196: Meet Giselle Mari, the yoga teacher trainer, whose spunk is enlightening souls around the world
In this episode you’ll learn: How young athletes can benefit from yoga and being able to practice both the mental and physical aspects Why it is that being able to calm and control the mind helps athletes’ performances Introducing in schools sports is a great entry point… What “intuitive teacher” means and how Giselle passes this concept along to the instructors she teaches Give yourself the ability to let go and release Why are you living so small?
Feb 27, 2018 • 14min
195: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 3
In this episode you’ll learn: What are some benefits to having your Grand Opening weeks after you open How long it will really take to plan the event and set your goals Plan your offer(s) for your Grand Opening - but no rate dropping! What to considering when preparing a budget How to promote your event with other businesses in your community Using giveaways or contests for lead generation & more!
Feb 22, 2018 • 38min
194: Meet Kathryn Morgan, the former New York City Ballet dancer whose trainings and tutorials are bringing the highest level teaching into living rooms around the world
In this episode you’ll learn: Why passion has to be driven by the child It doesn’t matter how talented you think you are, you have to have the work ethic (and the drive) to succeed! How Kathryn’s career as a professional dancer made a dramatic shift, and how the journey to recovering from her health issues led her to where she is today Why she now educates young ballerinas by being the voice of reason Ballet is 90% mental. Here’s how to succeed under pressure…
Feb 20, 2018 • 17min
193: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 2
In this episode you’ll learn: A quick recap of Part one of Pre-Sale Strategies and what you should have prepared How to use giveaways as the means to build an email list Ways to develop leads through brand awareness Ask for a referral - even if it is at pre-sale! Pre sale signage, how to hire the right staff and much more…
