The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Dec 4, 2018 • 25min
275: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients}
In this episode you'll learn: The marketing shifts and trends we're seeing from our testing and what I believe will be happening in 2019 Our team's process for creating upcoming content to release and why batching and preparation has been key for us Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook Some very exciting results we're seeing clients get using the Google Display Network How you can locate and use influencers in your local area to market your business LINKS: https://studiogrow.co/work-with-us/ https://www.upwork.com/ https://lightroom.adobe.com/ https://www.plannthat.com/ https://www.canva.com/
Nov 29, 2018 • 20min
274: Meet Suzanne Davis of Love Yoga and Learn What Steps She Took to See Massive Growth in Revenue and Clientele in a Matter of Months
In this episode you'll learn: What led to Suzanne joining The Client Cure Why her mindset upon entering the program was so important The first steps she immediately took when she joined and how she chose which priorities to focus on What this focus has allowed Suzanne and her team to do The way she was able to hire a part-time studio manager and the amazing success she's achieved this year One thing that she wishes all studio owners new starting out LINKS: https://loveyogastudios.com/ https://www.facebook.com/LoveYogaStudio/ https://www.instagram.com/loveyogastudio/ https://twitter.com/loveyogastudio
Nov 27, 2018 • 13min
273: The Top 3 Priorities For Every Owner Structuring Their Studio for 6 and 7-Figure Success with TCC Coach, Myken Daeda
In this episode you'll learn: What Myken is seeing from her coaching sessions with studio owners Her top three priorities that studio owners should be focusing on The amazing results that one of her clients has seen following this recommendation Why you shouldn't role things out too quickly {until you do this}
Nov 22, 2018 • 32min
272: 2 Crazies Equals Fabulous: Thanksgiving and Love from the Kueckers
In this episode you'll learn: What life is like for our family, with a behind-the-scenes look! How we're all embracing the newest arrival to our family The reasons we love where we live so much, and how we've handled the multiple moves we've made to get here Why this Thanksgiving is so special to us What we're grateful for, including the amazing team and clients we get to work with every single day The new chapter we've said "Yes" to… LINKS: https://www.brandbot.com/ Text "brandbot" to 33444 for your personal demo!
Nov 15, 2018 • 31min
270: Meet Natalie Wheeler, Co-Founder of Vasu Studio, and Hear How She's Building a Brand That Compels and a Business That Closes
In this episode you'll learn: How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection What being fearless and true to you and your brand by revisiting your mission over and over will do for your business What Natalie's business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates The three most influential changes that they made in their business How Vasu plans to grow and implement processes and tips from TCC to other parts of their business LINKS: https://vasutribe.com/ https://www.facebook.com/vasutribe https://www.instagram.com/vasutribe/
Nov 13, 2018 • 35min
269: The Alpha Phi Effect: How Kindness Can Turn Hard To Please Clients Into Evangelists
In this episode you'll learn: Niki Riga's story and how she was able to leave her "yes ways" behind How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion The way to work with difficult clients {and be kind even in difficult situations} LINKS: https://flexfusionstudios.com/
Nov 8, 2018 • 37min
268: Meet Jo-Anne Bunbury, Founder of Calgary Pilates Centre, and Learn How She's Banishing Fear and Building Systems For Greater Freedom
In this episode you'll learn: • How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive} • What lead her to The Client Cure and the hesitations she had before making the leap • The way JoAnne was able to craft time away from her business to invest in the TCC • Strategies and processes that JoAnne has put in to place since starting TCC • And more! LINKS: support@lisekuecker.com
Nov 6, 2018 • 54min
267: Meet John Marcoux, lecturer on Mindfulness for the Adversarial Mind
In this episode you'll learn: How a Hot Yoga class changed the course of John's career What are adversarial traps and cognitive boosters His thoughts on misdirected or chronic pessimism The true meaning of leadership and choice How to use your character and signature strengths to your advantage LINKS: http://105f.com/ https://www.facebook.com/105Fyoga/ https://www.instagram.com/105fhotyoga/ https://momsdemandaction.org/
Nov 1, 2018 • 27min
266: Meet Siobhan O'Malley, Owner of CORevolution, and Learn How She is Crafting a Standout Megaformer Studio and Seeing Rapid Success
In this episode you'll learn: Siobhan's struggles to become profitable after opening her studio If you trust the process, the change is going to happen… What she implemented from The Client Cure that has brought her the most success for her studio How Siobhan managed having the conversations with her students around price changes The way her team was able to create relationships with new students {all while improving their sales opportunities} The importance of recognizing your staff Her Goals for the near future LINKS: https://www.corevolutionfitness.com https://www.facebook.com/BurnShakeRoll/ https://www.instagram.com/burnshakeroll/
Oct 30, 2018 • 22min
265: Meet Emily Slaneff, Founder of CrushCamp, a New Studio That is Seeing Massive Growth in Year One of Business
In this episode you'll learn: How Emily created CrushCamp after not finding anything that aligned with her own values With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill Why she felt she need to invest in The Client Cure and what her experience has looked like in the program The processes and strategies she has implemented into her business from the Client Cure How working with a consultant has changed things in Emily's business and where she sees CrushCamp going in the future LINKS: https://www.crushcamp.com/ https://www.facebook.com/crushcampcalgary/ https://www.instagram.com/crushcamp/
