The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Oct 18, 2018 • 43min
262: Meet Sarah Ashman and Shauna Haider, the Branding and Design Team Behind Studio Grow and See Just How They Made This the Easiest Rebrand Ever
In this episode you’ll learn: How Sarah is able to create an experience around your brand The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide Why a “brand icon” is important and how it differs from your logo What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend The questions to ask and things to align with when hiring a photographer How doing the prep work sets you {and your designers}up for success What a professional copywriter can do for you and your brand and where do you can find one LINKS: https://copyhackers.com/ https://www.upwork.com/
Oct 16, 2018 • 30min
261: Rebranding 101: The 5 Lessons Learned Rebranding Our Business
In this episode you’ll learn: How I break down the elements of a rebrand The one hard and fast rule in website etiquette Why hiring the right people will get you going in the right direction Just how important is a website… Tips on how to get started {depending on your level of anticipated business} It’s all about the photos! My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding How to choose the right platform for you
Oct 11, 2018 • 43min
260: Meet the Faces of Studio Grow: Annie Yoder of Upswing Pilates and How She Built a 6 Figure Studio Within 3 Months of Opening
In this episode you’ll learn: How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients The way her niche and area of focus came to be Why you need to recognize the power in your failures The reasons Annie chose to go against the group model How she markets herself and why her referral program is Annie’s tips and strategies for harnessing the power of your team LINKS: http://upswingpilates.com/ https://www.facebook.com/upswingannie https://twitter.com/upswingpilates
Oct 9, 2018 • 48min
259: Meet the Faces of Studio Grow: Misty Cauthen of Dragonfly Pilates and How Falling Apart Can Lead To Major Steps Forward
In this episode you’ll learn: How seasons of turmoil led to incredible opportunities for Misty The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring} Her biggest challenges with opening her second studio How a work relationship changed Misty’s mindset and moved her business forward LINKS: http://www.dragonflypilates.com/ https://www.facebook.com/DragonflyPilates/ https://twitter.com/dragonflynews https://www.instagram.com/dragonflypilates/
Oct 4, 2018 • 52min
258: Meet Tali and Tammar, the founders of Off Road DC and Learn How They’ve Built a Foundation of Fun
In this episode you’ll learn: How Tammar and Tali met and set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs} The factors they believe have contributed to their amazing success What their customers experience when walking through their doors and how they are able to continually infuse creative fun into the business The biggest lessons they learned from starting the business and then expanding to a second location Why they felt the need to change to a membership model What approach they take in being located in a highly transient market What’s next for Tammar and Tali {and why the status quo isn’t an option} LINKS: http://www.lisekuecker.com/growthbook http://offroaddc.com/ https://www.instagram.com/offroaddc https://www.facebook.com/OffRoadDC/ https://twitter.com//offroaddc
Oct 2, 2018 • 17min
257: Meet Studio Grow, Our New Brand, and See Just Why It Was Time To Make This Shift
In this episode you’ll learn: What led me to starting a small consulting business Why we decided that my business needed a shift How our business intentions resulted in the naming of our business Why it took a year to launch new branding and website How I’m really look forwarding to meeting my staff in the upcoming weeks! LINKS: http://www.lisekuecker.com/growthbook
Sep 27, 2018 • 34min
256: Meet Brooke Bowersock, the Founder of Align Studios} and See How She's Bridging the Gap Between Pilates and Other Movement Modalities
In this episode you’ll learn: How Brooke built her very first studio Why she supports her trainers on their path to find their own unique set of skills The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy What made her decide to branch out from just Pilates The benefits of hiring instructors that will build community What Brooke says is the hardest part of building a business LINKS: http://www.lisekuecker.com/growthbook http://www.alignaustin.com/ https://www.instagram.com/alignaustin/
Sep 25, 2018 • 25min
255: Niches build Riches: 3 ways to use niches to dominate your market
In this episode you’ll learn: What narrowing down to a very specific market will do for your business Why many of us often resist doing this Some trends and niches we notice that are building extremely successful businesses Ways to market to your niche and the power of Google AdWords LINKS: http://www.lisekuecker.com/growthbook http://www.lisekuecker.com/uncategorized/episode160/
Sep 20, 2018 • 1h 1min
254: Meet Jacob Andreae and Learn How He's Built A Business Around 7 Core Clients {and 6 Core Movements}
In this episode you’ll learn: How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there The way he incorporates goal-based challenges to get results like no one else for his clients What he’s realized about his clients’ motivation and how he’s seen his clientele change over time The significant role of practice and repetition in building systems and a successful business Why you need to not only love what you do, but look at how you’re doing it What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he builds his dream business The pros and cons of an “in person” business versus an online model LINKS: http://www.lisekuecker.com/growthbook https://jacobandreae.com/ https://business.facebook.com/jacobandreaefitness/ Resources Mentioned: https://www.upwork.com/ https://newkajabi.com/
Sep 18, 2018 • 36min
253: The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 3
In this episode you’ll learn: The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten How I learned to really start to trust people What KPIs and metrics are {and why you need to know them} The ways I maintain a positive mindset momentum, even in the face of significant health challenges
