The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Sep 13, 2018 • 47min
252: Meet Valerie Moselle and Learn How Luma Yoga is Shifting the Landscape in Santa Cruz
In this episode you’ll learn: What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer} How she turned her business dreams into a reality The ways Valerie is able to make it work with multiple business partners How she developed their systems and processes, going from “reactive” to “active” mode What charging people correctly and not discounting can allow your business to do Why she moved to membership model for the business and what the process looked like How Valerie has completely transformed her business by changing the conversation with her customers LINKS: https://lumayoga.com/ https://www.facebook.com/LumaYoga/ https://www.instagram.com/lumayoga/
Sep 11, 2018 • 22min
251: The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 2
In this episode you’ll learn: Why you need to stop “DIY’ing” and take yourself to a place of growth Sales and revenue is Number 1 How to be direct about your expectations and struggles with your employees Ways to be a good leader, and the reasons you should never stop seeking out mentors
Sep 6, 2018 • 36min
250: Meet Maggie Yeung and Homegrown Yoga, Which Is Taking Yoga into Small Towns {and Bringing their Owners Home}
In this episode you’ll learn: The story behind how Maggie named her studio and what led her on her entrepreneurial journey How yoga got her through a very tough time in her personal life Why she says that yoga is about the mental as much as the physical aspect A breakdown of Maggie’s clientele and the unique offerings she provides to her clients The toughest part about transitioning from a manager to a business owner What success is to Maggie – and it’s not making millions of dollars! LINKS: https://homegrownyogaky.com/ https://www.facebook.com/homegrownyogaky https://www.instagram.com/homegrownyogaky/
Sep 4, 2018 • 24min
249: The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 1
In this episode you’ll learn: How I know that perfectionism doesn’t exist and what we should be focusing on instead What these “mistakes” have taught us and allowed our businesses to do What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for Why successfully negotiating a lease is one of the most crucial steps in getting your business off the ground What to consider when developing a solid exit plan and the important role of developing processes and systems
Aug 30, 2018 • 42min
248: Meet Angie McDermott and Learn How She's Overcome an Autoimmune Diagnosis to Build One of the Top Athletic Training Facilities in the Midwest
In this episode you’ll learn: What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field How a burnout led to her next business endeavour The role that mindset and the mental game has played in the development of her career How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thriving business} Ways to find the support to help you succeed LINKS: http://konsciousbodyfitness.com/ https://www.facebook.com/Konscious-Body-Fitness-305528369505386/ https://www.instagram.com/konsciousbodyfitness/
Aug 28, 2018 • 25min
247: Here's how to turn a One Star Review Into Your Studio's Best Advertisement
In this episode you’ll learn: The best approach for responding to a negative review How to be the business owner people want to engage with {over and over} Tips on removing a review on Yelp, Google and Facebook Why your response has power Ways to give your clients the opportunity to take care of your business
Aug 23, 2018 • 52min
246: Meet Katie White and Learn How She's Turned Her Massage and Yoga Business Into Her Dream Career
In this episode you’ll learn: What Somatic Yoga is and why Katie decided to focus on offering it in her business Her own journey and who she built a successful business (while also generating passive income) The key ways to market massage as an ongoing treatment Her tips for building the right team and then empowering your employees What core values Katie seeks out in new employees The biggest missteps she has taken and the changes she made to lead her to where she is today How Katie is creating relationships with other businesses in her community, and benefiting her members in the process Why you should be developing a strong marketing plan well in advance LINKS: http://courtenaymassagetherapy.com/ https://www.facebook.com/courtenaymassagetherapy/
Aug 21, 2018 • 17min
245: Here's how one $8 Google Adword Click Led to $11,389 in sales {and how to replicate this in your studio}
In this episode you’ll learn: How an $8 investment actually made over $30,000 in sales Why people say Google Ad words do not work for them Google Ad words is entirely results based - you only pay per click Is Facebook a bigger, better platform? Want a steady stream of leads? The time is now! What an expected budget can be LINKS: https://www.upwork.com/ http://www.fiverr.com/
Aug 16, 2018 • 1h 3min
244: {Best of} Meet Alex Crow, The Teacher Trainer Extraordinaire Whose Retreats, Training and Work Are Developing a New Generation of Yogis
In this episode you’ll learn: Why Alex didn’t agree to conform to a specific way of teaching when working under another brand How she was able to create what she believed yoga meant (and explain this to her clients) Ways that her teachings are solution based and honor the history of yoga The importance of fully knowing and understanding one teaching before moving on and exploring others Why Alex choses to be the change that she is demanding Why it is that “marketing” is a word people do not like to use in the yoga world Transparency is key! LINKS: https://yogaphysics.com/yp/
Aug 14, 2018 • 39min
243: {Best of} Your Studio's Ads Need Copy….Here's How You Write It
In this episode you’ll learn: Why copy is key! The signs that your copy is too generic How to niche down your copy What an ICA is… How surveys can help you write copy What a “hero’s journey” is and how it applies to you LINKS: www.rev.com
