The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Jan 8, 2019 • 38min
285: {Best of} The Four Stages Every Studio Must Pass Through: The Grow Stage, or Leveraging Team and Offerings to Maximize Your Profits
Things you will earn in this episode: • What your role needs to be in this stage and why you have to build just beyond yourself • What I did to shift my focus in this stage to becoming a CEO • How to investigate why things go well and why things don't {and then build a system around it to propel you forward} • What I looked for first when hiring someone • How to build the most powerful type of marketing • The differences between a sales manager, marketing and operations manager, and how you can afford to hire them • The importance of niching down Get the Growth Book now! http://www.lisekuecker.com/growthbook
Jan 3, 2019 • 42min
284: {Best of} Meet Hannah McDonald and Learn How She's Doubled Her Income {and Tripled Her Clients} in Eight Short Months
In this episode you'll learn: • How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time • Why a mindset hang up had her thinking she couldn't make her dream of being successful in the fitness world • The biggest breakthrough that told Hanna she can make a long lasting business • The most important lessons Hanna was able to take from "failure" • How Hanna was able to navigate price increases with her clients • How systems and structures made the biggest difference in her business, from building a client journey to massively increasing her conversion rate • Where Hanna wants to take Burn Theory now LINKS: http://www.burntheory.com.au/ https://www.facebook.com/burntheory/ https://www.instagram.com/burntheory/
Jan 1, 2019 • 42min
283: {Best of} The Four Stages Every Studio Must Pass Through: The Build Stage, or Creating Consistent Clients, Profits, and Revenue You Can Rely On, All Year Long
In this episode you'll learn: • Why you need to define the difference between urgent and important when managing your tasks in this phase • Why it is important to categorize your tasks using a matrix and identify areas that can be delegated • The top two major parts of your business that people tend to leave off the matrix completely • You need to build in consistent reoccurring revenue – with 90% of the products you sell doing this • What are sales benchmarks and what you should be reaching for • Content is king. What type of content should you be putting out there and how much? You can get the Growth Book now at http://www.lisekuecker.com/growthbook
Dec 27, 2018 • 53min
282: {Best of} Meet Alyssa Pfenning, the founder of Embarque Yoga, whose vision for a studio that offers a holistic healing environment is changing the face of Indianapolis yoga
In this episode you'll learn: • How Alyssa's side hustle developed into the successful practice it is today • What is "Yoga Therapy" • The difference between a Yoga therapist in a private setting versus one operating from a hospital • How she made the shift into a bigger model • Why Alyssa wanted to create the "one-stop shop" idea • Her tips and strategies when it comes to hiring the right way LINKS: https://www.embarqueyoga.com http://www.mightylotus.org/
Dec 25, 2018 • 39min
281: {Best of} The Four Stages Every Studio Must Pass Through: The Wonder Stage, Opening {or Reinventing} Your Studio for Max Profitability, and Peace of Mind
In this episode you'll learn: What is the "wonder phase" How to get your baseline operation costs right - from the beginning What is a pro forma and how to use it effectively The power of an average client monthly value and how you can use that to calculate a profitable business What to look out for when negotiating real estate Why you should have your sales and marketing systems ready before you even open your doors
Dec 20, 2018 • 46min
280: {Best of} Meet Maura Vella of 105F and Learn How She Doubled Her Memberships In Only 6 Months
In this episode you'll learn: • How 105F started out as a sought out destination • What Maura has learned about being in a partnership • The biggest difference in running two versus three studios • With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page • How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm, 365 days a year! • The significant ways in which her business has changed over the past six months • How and why's Maura is building a different level of relationship LINKS: http://105f.com https://www.facebook.com/105Fyoga/ https://www.instagram.com/105fhotyoga/
Dec 18, 2018 • 29min
279: {Best of} The Carpe Diem Cure: The Only 3 Things You Need to Do Every Single Day To Transform Your Studio
In this episode you'll learn: You can't always do it all {learn how to do what NEEDS to be done} Move forward - one day at a time Why communicating with prospects, old clients and staff is vital How recognizing that we are in the relationship business will literally affect your income How I built a community by calling 400 people!
Dec 13, 2018 • 40min
278: {Best of} Meet Katy Katzmann and See Just What Happens 1 Year Into Your Studio's Transformation {Hint: The 25% Revenue Increase is Just the Beginning}
In this episode you'll learn: The incredible growth Katy's business has achieved in the last year {and how she's bee able to do it} What mindset shift and realizations she needed to make in order to allow for this growth What happened when she started to do what felt right Why changes can be made in small steps and you don't need a total overhaul all at once How the introductory packages you offer mean so much to your business growth and client retention Our tips and strategies for living your best life! LINKS: http://bikramtemecula.com/ https://www.facebook.com/pages/Bikram-Yoga-Temecula/186136984817373 https://twitter.com/bikramtemecula http://www.lisekuecker.com/uncategorized/episode144/
Dec 11, 2018 • 38min
277: {Best of} 5 Lessons I've Learned From SoulCycle
In this episode you'll learn: What is "SoulCycling" Why you should build a brand - not a business! How to cultivate intense community Tips and strategies for leveraging a waitlist Recommendations for the hiring process {Hire for spirit, then train!} And more! LINKS: https://www.soul-cycle.com/
Dec 6, 2018 • 43min
276: Meet Ashley Turner and Learn How She's Integrating Yoga and Psychology to Transform People's Bodies (and Minds)
In this episode you'll learn: Why Ashley was so intrigued with the integration of yoga and psychology and how that led her to where she is today What you can do to educate yourself and expand your presence as a yoga teacher What is the number one tip Ashley can give you to start transforming your life today How we can learn to excel in the mind, body and spirit and then give back in service What is the "hero's journey" and how you can apply it to your life and business Some of the biggest lies we tell ourselves about our journeys How to do the inner work to make the mindset shifts to improve our lives LINKS: http://ashleyturner.org/ https://www.instagram.com/ashleyturner1/ https://www.facebook.com/AshleyTurnerYoga https://twitter.com/ashleyturner1
