WTF Gym Talk

Finding quality employees is difficult. Keeping them is even harder. Today I jam on how to identify the right players using the GWC method and then dive into how to keep them. Take notes.

In the past year I've coached over 30 gyms through effective price raises. Cancellation rates b/t 3-7%, avg. revenue growth 26% and 100% growth in experience and maturity for the business owner who had a hard time seperating the emotional and rational side of owning a business. This past week - I raised prices on my clients. Not at my gym, but my consulting clients. It sucks. But I realize that even though I'm extremely emotionally attached to them (more than you could imagine), I owe it to my business to put the business in a position to succeed.

One of my all time favorite interviews...and I barely spoke (weird). Mike has built 3 successful CrossFit affiliates in MN and then, at the peak of his success, realized there was a gap in the market and created Alchemy 365. This one you don't want to miss.

Are you A CEO or a Coach? You may be both. What are you currently doing to un-handcuff yourself from working IN the business so you can work ON the business.

I don't like the term marketing or advertising. I prefer Story Telling. I believe with the social media platforms we have access to today, it is a true representation with how we turn prospects into customers and customers into raving fans. If you haven't ready StoryBrand by Donald Miller, I highly recommend it. This podcast was inspired by his book. Hope you find it helpful.

"It's the magician, not the wand." This is a phrase I've used all throughout my coaching career and it rings true especially for business owners. It's not your equipment, location, marketing tactic, fancy this or that....it's you. You are the difference maker, you are rainmaker. Start betting on yourself vs. the auxiliary items that you may be associating with success.

Knowing the mindset of your prospect when you are engaging with them for the first time is a must. If you can't get understand thought process of someone looking to buy from you, then I highly doubt you'll be able to solve their problem and sell them your services.

I’m not looking to recreate the Intramural Open or FNL - that’s been done and done really well. What I want is for you to really evaluate the other revenue benefits of the open, outside of community.

Not really. I obviously don’t want you to stop doing the things you love. However, I do want you to realize that your job as a business owner is to replace yourself. Even within the roles that you absolutely love, it may be critical for you to find a replacement.

The microgym isn’t oversaturated. You just may just be unoriginal as fuck. And there is definitely a huge abundance of supply of unoriginal gyms doing the same shit as the guy down the street.