WTF Gym Talk

Pretty self explanatory. Just listen to the damn thing.

How many of you think this when doing payroll each month: "Where the fuck is this money going!?!" "I still have to constantly follow up on these guys, re-do their jobs, always micromanaging, etc". Many times, we have swelled our payroll costs with nothing but part-time employees + energy exchange individuals. Both have huge merit and can play awesome utility roles in your fitness business. But ultimately, we need to find a way to bring on people in a full time capacity to ever really have them bought into the business. I think most of you guys are spending enough money in payroll for someone to come on full time, you just don't realize it yet.

If you know someone in the fitness industry that claims to be closing 90% of his/her prospective customers on their service....then one of the following statements is true: 1. They are full of shit. 2. Their price is too low. Give this a listen and let me break it down for you.

I think there are two types of prospects looking for fitness - those looking for "starter fitness" and those looking to "enhance their fitness". I dive into what these two avatars look like, how to appeal to both and why it's important that you realize that each subgroup needs it's own special marketing message.

Recently a gym owner made a comment to me that prompted this podcast. He asked me, "Why do you come off like such a dick?" Great question. My style. My delivery. My voice...is mine. It's me. It's not contrived. It's not created to razz you or create a "shock jock" type persona. It's who I am. It's authentic to me and my story. Use this a nod. Use this as a suggestion: ESTABLISH YOUR OWN VOICE. You want to standout in a crowded marketplace? ESTABLISH YOUR OWN VOICE. You want you clients to rally behind your brand. ESTABLISH YOUR OWN VOICE. You get the idea. Listen to the rest.

This guy. Brian Strump is probably one of my favorite gym owners. Honest as hell, blunt as fuck...but he's a Michigan fan, so he's dead to me during college football season. But that aside, awesome guy, wise business owner and is constantly providing practical, valuable advice to gym owners. Best part? Brian is technically a competitor of mine. We own competing businesses in the same city. Yet, we share idea, equipment and even employees. See. We play nice. Why can't you and your surrounding competition?

Have you created the appropriate proven process and educated your members as to how they can get their friend introduced to your service? Or is that structure loosely established and not well known? Why don't more members refer their clients? I've got some answers on that.

When you're talking to a prospect, are you talking yourself out of the sale? My guess...possibly.

Michael Archangel sent me a question that I wanted to make sure that I hit on: separating the role of having CLIENTS vs. FRIENDS. listen up.

If you are looking at something from afar - another gym..another concept...something that you watch with admiration for what they've built. Get up and go fuck with them. Travel. Send an email. Make a phone call. Let that person know that you admire what they've done and you'd like to come check out the machine up, close and in person. The abundance mindset is flourishing in most successful entrepreneurs. Go fuck with them. You won't be disappointed.