WTF Gym Talk cover image

WTF Gym Talk

Two Types of Prospects

May 24, 2018
17:09
I think there are two types of prospects looking for fitness - those looking for "starter fitness" and those looking to "enhance their fitness". I dive into what these two avatars look like, how to appeal to both and why it's important that you realize that each subgroup needs it's own special marketing message.

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