Having a hard time finding quality employees? Start creating content centered around your ability to professionalize coaches. You need to start branding yourself as a developer of fitness talent.

Looking to add an additional revenue stream but you're capped on time? Individual program design and the use of Fitbot allow coaches to hack the time constraints of personal training. Scale your time!

When it comes to advertising I need you to start thinking like Serta. They aren't selling mattresses, they're selling what the mattress provides - sleep! Start selling the results of fitness, not CF.

Thinking of rebranding your gym? While I'm a big believer in "if it's not broke, don't fix it", there may be some merit under the right circumstances.

You're an owner, not an athlete. This concept, though it seems elementary, is being completely missed by so many. If you opened your gym because you thought it was a hack to train 24/7...👎

Learn about the importance of social media and advertising for gym owners, as well as the role of Facebook business pages in creating engaging content to attract potential members.

Matt Scanlon from the 321Go Podcast and I jam on diversifying revenue streams and shooting for bunts and sacrifice flys vs grand slams in your business. Check out their podcast if you haven't already!

Stop relying on others' materials for your employee handbooks and policies. Create your own tailor-made strategies for member interactions and paperwork management. Learn the importance of forging your own path and creating your own processes highlighted by examples from famous brands like Lulu Lemon.

Successful gyms used to be distinguished by coaching knowledge, but now it's about running a business. Clients prioritize results and personal connection over credentials. Business education and marketing strategies are more important than exercise knowledge.

A conversation about entering the personal design facility market, building a brand, and growing. The podcast covers the transition in the fitness industry to program design, the relationship between CrossFit and OPEX, using demographic data for gym location, the differences between group fitness and personal training, and the challenges of selling program design services.