WTF Gym Talk

Money. We all need it to start our business. When we get some, we typically spend it. Which means we need more. Clayton Ferrer, owner of Rigquipment Finance flew down to Charlotte, NC to kick it with me at Urban MVMNT and jam on the financial side of the microgym industry. His company lends money to gyms + studios who need it...who can show they are going to use it wisely and pay it back. Equipment, interior design upfits, etc. I highly recommend taking a listen as we jam on the typical boring aspect of business (the math) in a very non-boring way.

The longer I’m in this game the more I realize how much of both ends of the spectrum with design and math we need to have. The math is what helps us run a great business, know our numbers, plan for the future, logistics, etc. The design allows us to make emotional connection with others, create the infrastructure to our organizations, build amazing spaces, etc... My thoughts these days reside around the design more than the math. Here's why.

Meet Brad. Brad went to dental school to become...a dentist. Brad gained 30lbs while in dental school. Brad finds a local CrossFit gym, falls in love with it and takes the Level 1 certification. Brand opens up his own CrossFit Affiliate, starts coaching people for money, giving exercise instruction + nutritional coaching. Brad, by appearance, is now a "fitness professional". Brad, is full of fucking shit.

***this is not me throwing shade at Khalipa's AMRAP mindset course...trust. i think the big guy would agree with this podcast*** just fucking listen to it.

A lot of you talk a big game about how your business is "customer first"...but are you actually living it...or just talking shit?

You may have some of the best, most technical instructors in your studio. They are masters of their craft. But if they are boring AF, can't carry a conversation or make someone smile or laugh....what fucking good are they?

Does your business reside in an area with an abundance of apartment complexes? I've got some biz growth ideas to share with you.

When the business seems to be on fire - when chaos is at an all time high...owner typically try to move faster to handle the volume of shit being poured on them. I'm gonna recommend we do the opposite.

Don't let me or anyone else tell you that your concept or idea won't work. Fuck me and everyone who talks about "how it should be done". While I pride myself on having a firm grasp on what works and doesn't in this market, I also realize that pushing the edge is what makes what once seemed like a dumb idea into genius.

want to hear from a microgym owner who has a full grasp on branding and how her brand stands out in a saturated market - listen to Olivia Young from Box + Flow on today's podcast. by far one of my favorite conversations with an owner who truly understands her brand and has made it resonate in everything her business does. https://www.boxandflow.com/