Talking with CrossFit Veneration about the pressure many gyms place on themselves to create handbooks and systems is way overblown IMO. Systems are def. needed at some point in your biz...but...

Set down with James FitzGerald and Jim Crowell of OPEX to discuss their unique view of the fitness industry, where they see the market going and why the group class model is due for an evolution.

Cody Havel, owner of CF Never Broken calls in with a question about starting B2B sales and creating Corporate Wellness programs in his town.

Branding is much more than just the logo or name of your biz, but many CF affiliates are waiving the CrossFit flag as their branding and then trying to become something their not.

Don't start a fitness company until you've actually started a fitness company. Experience as a personal trainer, running a boot camp or working at a globogym is recommended before opening up shop.

Too many of you are trying to dictate what you think the value of your service should be. However, we can only demonstrate the value because the market doesn't give a fuck about your opinion.

Most people will say discounts are the issue with failing gyms...but they're just headline reading. The real issue is the lack of price anchoring and the end price the discount puts you at.

You may have heard of these 6 Week Challenges that many gyms have been running to draw new leads into their business. CrossFit MTZ and I sit down to discuss their experience with Gymbuildr.

If you're currently creating your own paid FB ad campaigns, but you know that you're missing the mark...This is for you. A few common fuck-ups to avoid when spending money on FB ads.

LOYALTY: It's the #1 reason most owners grandfather their customers into below market rates. I respect it, but it's misguided IMO to blend that term in a professional biz relationship.