WTF Gym Talk

If you know someone in the fitness industry that claims to be closing 90% of his/her prospective customers on their service....then one of the following statements is true: 1. They are full of shit. 2. Their price is too low. Give this a listen and let me break it down for you.

I think there are two types of prospects looking for fitness - those looking for "starter fitness" and those looking to "enhance their fitness". I dive into what these two avatars look like, how to appeal to both and why it's important that you realize that each subgroup needs it's own special marketing message.

Recently a gym owner made a comment to me that prompted this podcast. He asked me, "Why do you come off like such a dick?" Great question. My style. My delivery. My voice...is mine. It's me. It's not contrived. It's not created to razz you or create a "shock jock" type persona. It's who I am. It's authentic to me and my story. Use this a nod. Use this as a suggestion: ESTABLISH YOUR OWN VOICE. You want to standout in a crowded marketplace? ESTABLISH YOUR OWN VOICE. You want you clients to rally behind your brand. ESTABLISH YOUR OWN VOICE. You get the idea. Listen to the rest.

This guy. Brian Strump is probably one of my favorite gym owners. Honest as hell, blunt as fuck...but he's a Michigan fan, so he's dead to me during college football season. But that aside, awesome guy, wise business owner and is constantly providing practical, valuable advice to gym owners. Best part? Brian is technically a competitor of mine. We own competing businesses in the same city. Yet, we share idea, equipment and even employees. See. We play nice. Why can't you and your surrounding competition?

Have you created the appropriate proven process and educated your members as to how they can get their friend introduced to your service? Or is that structure loosely established and not well known? Why don't more members refer their clients? I've got some answers on that.

When you're talking to a prospect, are you talking yourself out of the sale? My guess...possibly.

Michael Archangel sent me a question that I wanted to make sure that I hit on: separating the role of having CLIENTS vs. FRIENDS. listen up.

If you are looking at something from afar - another gym..another concept...something that you watch with admiration for what they've built. Get up and go fuck with them. Travel. Send an email. Make a phone call. Let that person know that you admire what they've done and you'd like to come check out the machine up, close and in person. The abundance mindset is flourishing in most successful entrepreneurs. Go fuck with them. You won't be disappointed.

Finally brought Joe Tebaldi, my biz coach for all things marketing + branding related. In this completely unstructured podcast, we literally sit in my office and shoot the shit on marketing, growing your biz in the microgym industry, how fucking up will help grow your business and more. Enjoy...oh and sign up for Spring Training 2018 ;)

"I HAVE to go open up the gym in the morning." "I HAVE to fill in for my coach who called in sick." "I HAVE to fire one of my employees". Don't forget where you came from. Where owning a business was a just a dream. Now you actually own it - and all the headaches that come with it. So think twice before you start bitching about the day-to-day headaches that comes hand in hand with GETTING to create your own destiny with your business.