WTF Gym Talk

Stuart Brauer
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Jun 22, 2018 • 9min

Hell Week

Thought I'd share with you guys the scenario of being removed from the technician role in your gym/studio...and then all of sudden being thrusted back into it. The in the dirt work is something we want to get you out of doing 90%+ of the time...but I think there's a good lesson to be learned from my story: every now and then...it's good to get your hands dirty
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Jun 20, 2018 • 11min

If You're Fugly, You Better Come w/ a Banging Personality

Here's how life works...and coincidentally, also business. If you're hot AF, you can get away with having the personality of a fork (for a little while). But when you're busted AF, you better be funny, charming, witty or have some other positive personality trait. Your business is very similar. Watch n' learn.
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Jun 18, 2018 • 10min

"Stealing" - You're Using The Word Wrong

Stealing is a unique verb in the fitness industry. Another studio "stealing" your ideas. Another trainer "stealing" your clients. Another competitor "stealing" your workouts. Do me a favor. watch this video...might change your fucked up perspective on "stealing"
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Jun 14, 2018 • 9min

Play Like You've Never Lost. Practice Like You've Never Won.

Starting to record all the podcasts on the roof with video content...so if you're into looking at good looking ginger guys talk shop on owning a business in the fitness industry, then take your ass over to the WTF Gym Talk Facebook page and take it all in...otherwise, sit back and enjoy the podcast.
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Jun 13, 2018 • 12min

Spring Training 2018 Recap

Just wanted to take a few minutes to spit on what an amazing weekend that transpired at CrossFit 908 Central in NJ. Amazing gym owners, incredible people and I'm beyond humbled to have your attention. Spring Training 2019 is going to be fucking nuts. DM me to get on the waiting list.
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Jun 11, 2018 • 12min

Competitors In Your CrossFit Gym

Jason Khalipa's podcast did a great podcast on this topic and I wanted to piggyback and jam on the topic. If you have this subculture in your gym, I highly recommend giving this a listen.
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Jun 5, 2018 • 55min

Steve Pinkerton, Vitality Fitness

Steve is the fucking man. Besides being one of the honestly, nicest guys I've ever encountered...he's done things with his business that would give me blood in my urine and and problematic drinking habit. This guy doesn't just own his own building - be constructed a 50,000 sqft behemoth from the ground up. Literally. Steve also created a hyper-successful program to introduce his product to the market - EvoFit. We jam on all this and more. Listen & learn.
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May 30, 2018 • 1h 8min

Brandon Cullen, MADabolic Inc.

This is Brandon Cullen. Brandon grew up an athlete. Became a fitness coach. Encounter CrossFit and started his journey in the microgym space. However, Brandon decided to zig whenever one else was zagging. Brandon didn't align himself with all the core values of CrossFit and had his own recipe for group strength & conditioning. This is his story and it's a damn fucking good one. Enjoy.
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May 29, 2018 • 16min

Why I Pay For Affiliate Fees, But Don't Use "CrossFit" In Branding

Pretty self explanatory. Just listen to the damn thing.
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May 28, 2018 • 11min

Reallocate Your Payroll

How many of you think this when doing payroll each month: "Where the fuck is this money going!?!" "I still have to constantly follow up on these guys, re-do their jobs, always micromanaging, etc". Many times, we have swelled our payroll costs with nothing but part-time employees + energy exchange individuals. Both have huge merit and can play awesome utility roles in your fitness business. But ultimately, we need to find a way to bring on people in a full time capacity to ever really have them bought into the business. I think most of you guys are spending enough money in payroll for someone to come on full time, you just don't realize it yet.

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