In part two of the series we’re gonna talk about how to set up your consultation for the ultimate success in selling the prospect of personal training. The key here is making sure that you make the prospect aware of the final that requires personal training before group class. This is an easy explanation when the common association with CrossFit in the market is injury.

Selling PT @ Point of Sale (POS). When evaluating a gyms financial health, one of the metrics I look at is what is their POS cash vs POS EFT ( electronic funds transfer). This tells me if the gym is only selling a monthly membership or if they are also selling PT on the front end. This 4 part series will cover 1. WHY YOU NEED TO SELL PT AT POS. 2. HOW TO CONDUCT A CONSULTATION 3. HOW TO CREATE A GREAT FIRST WORKOUT (THAT SELLS THE PT FOR YOU!). 4. HOW TO CLOSE AND HANDLE OBJECTIONS

Running gimmicky 6 week challenges is the latest marketing effort that we see domination the microgym space. While none of this is new to other businesses, it definitely has been showing the light to many gym owners who may not have the business acumen in comparison to their coaching skills. So here are my thoughts on these different companies and what I think we can all learn from them.

Finding good help is hard. It’s even harder when that help needs a very niche certification and experience correcting groups of people’s flawed movement. So where do we find these unicorns???

At the 2017 Iron+Mortar Summit in Seattle, I was asked to speak in front of a group of CF affiliate owners on the state of the fitness union as it relates to the microgym scene.

An early AM Saturday podcast where I provide some commentary on a video I posted recently that gets into my rebranding an why CrossFit is an offering at my gym, but not an identity.

Anyone can create content, but creating great content with consistency is the name of the game.

Make It Fun NYC calls into the podcast sharing her story of how she’s hacked nostalgia to create a jump rope based fitness studio.

The buying psychology of someone when they are perceiving their experience as fun, they are laughing, they are thoroughly enjoying themself is worth a conversation. Worry less about PRs & more on LOLs

If you haven’t downloaded Anchor yet, do it! In addition to you creating viable internal marketing content for your gym, its the perfect place to hit me with questions you have about biz. Call In Now!