Craig is my kinda guy.
Loud. Honest. And actually knows his shit when it comes to the fitness industry.
As someone who started exploring the business model of CrossFit back in 2005, it's really awesome to talk shop with a guy I looked up to since his infamous CrossFit Journal video dropped back in the day where he started explaining the business side of this microgym explosion.
So sit your ass down and take notes. This one is solid.