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WTF Gym Talk

Latest episodes

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Apr 17, 2024 • 34min

Hyrox Is Investing In Their Licensee Gyms, But Did They Miss The Mark?!

This past week at the FIBO fitness industry conference in Germany, HYROX announced the launch of it's Hyrox365 program - "a comprehensive training and education ecosystem for gym operators and coaches". According to Athletech, "All 2,500 Hyrox-affiliated gyms will become official Hyrox Training Clubs and receive access to an all-in-one training experience with Hyrox Group Training, a cross-functional workout program." As many of you know, I've been a huge fan of Hyrox ever since seeing their "marathon of fitness" event for myself in Chicago and getting to sit down with co-founder Mo Fuerste to learn more about the origins and growth plan for the company. In this podcast, I take a look at what's been reported on the Hyrox365 program and some suggestions I have for Hyrox if they want to truly separate themselves from the CrossFit affiliate model and provide more value for their licensees. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. MADabolic If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------
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Apr 15, 2024 • 49min

CrossFit Publishes Startup Costs. Here's My Reaction.

The podcast discusses the high startup costs of opening a CrossFit gym and offers alternatives like Industrious and MADabolic franchises. It also covers solving business problems for gym owners, analyzing rental and improvement costs, debunking setup expenses, navigating startup costs, and providing a financial analysis of gym models.
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Apr 11, 2024 • 1h 3min

The 3.3. Rule For Increased Productivity w/ John Briggs

John Briggs has developed a reputation for himself in the fitness industry in the realm of taxes, cash flow management and ways to legally pay the IRS less money with his CPA firm Incite Tax. He's now sharing his hack for productivity through the 3.3. Rule - a ratio that allows for a maximum of 3 hours of work followed by a minimum of 30% rest/recovery. Check out the 3.3 Rule here. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. MADabolic If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.
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Apr 5, 2024 • 20min

Unique Customers > Unique Ideas

Want your gym to hit revenue goals faster? Do this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. MADabolic If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.
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Apr 1, 2024 • 14min

A Framework For Employees That Suck

If you currently have members on your team that are causing you grief, I want you to take this framework into consideration.
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Mar 29, 2024 • 2h 53min

Shoot The Shit | Tyler Quinn

However, after surveying their market and seeing the success of brands like CorePower Yoga, they wanted to test the waters and create a whitespace model that nobody had tried yet - enter Alchemy365. Tyler and I jam on a variety of topics ranging from the aftermath his stores experienced since they were located only blocks from the George Floyd murder and ensuing protests in 2020, Tyler taking over as CEO and the transition into the Denver market. Ladies and gentlemen, Tyler Quinn.
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Mar 27, 2024 • 7min

The 50/30/20 Rule For Creating Compensation Plans

So you're going to pay your general manager X-amount of dollars because you feel it's fair. But how are you actually justifying the compensation beyond what you can afford? Here's a quick and easy way to establish fair compensation amounts.
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Mar 22, 2024 • 1h 5min

Is Your Gym Ready To Franchise? A Convo w/ Rick Del Sontro

Rick Del Sontro is the co-founder of Z-Growth, a franchise accelerator firm that identifies concepts that are scalable and take them the distance into a thriving franchise model. The case study of theirs that you're likely familiar with if you follow my content is none other than MADabolic. Rick and I sit down and discuss everything franchise related, his background, what Z-Growth looks for in a franchise and how a corporately owned gym can start thinking about preparing themselves for franchising. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. MADabolic If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.
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Mar 20, 2024 • 26min

Garage Gym Into Commercial Space? Are You REALLY Sure?!?

For those of you who currently operate a garage gym or have a very low cost rental situation and dream of the day you're going to move into your own, proper commercial real estate space - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. MADabolic If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.
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Mar 18, 2024 • 22min

Fixed vs. Dynamic Aspects of Your Financial Model

The more elements of your financial model you can "fix" versus allow to be volatile and dynamic, the more predictable and consistent business you can run. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious franchise team to learn more. MADabolic If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call.

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