WTF Gym Talk

Slow Sales During The Holidays? I Got You.

Nov 29, 2024
Struggling with sales during the holidays? Discover two gym franchises that stand out: Industrious, which offers a streamlined, barbell-focused experience without the usual drama, and MADabolic, known for its strength-driven yet space-efficient programming. Learn how advanced software, like Team Builder, can revolutionize workout experiences. Plus, get actionable strategies for gym owners to tackle membership challenges, keeping members engaged and informed during this crucial season.
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ADVICE

Membership Freeze/Hold Policies

  • Establish clear freeze/hold policies for memberships, limiting them to one 30-day period per year.
  • Treat extended freezes as cancellations with a future start date to simplify administration.
ADVICE

Boosting Holiday Attendance

  • Implement strategies to boost attendance during the holidays, such as challenges or gamified programs.
  • Consider deposit-based challenges that incentivize participation and deter cancellations.
ADVICE

Analyzing Historical Data

  • Analyze historical data to understand lead flow, prospect conversion, and customer acquisition trends during the holiday season.
  • Anticipate potential reductions in these metrics based on past performance.
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