WTF Gym Talk

Hear me out on this one... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- 14-Day Trial of GymsSudio — the last member management software you’ll ever need. GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.  Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world.  We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month. https://www.gymstudio.com/ —-------------------------------------------------------------------------------------------------------------- Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.  This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals. Try Macrostax Team, FREE for 30-days with this link.

If you came up during the rise of the microgym (read: boutique group fitness), then you know that back in the early days, selling $125-$150/mo memberships was incredibly difficult due to the lack of consumer experience with group fitness. However, these days, it's not only common — but easy, to sell $200+ fitness memberships. Let's talk about why that is and how you may need to change your perspective. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- 14-Day Trial of GymsSudio — the last member management software you’ll ever need. GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.  Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world.  We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month. https://www.gymstudio.com/ —-------------------------------------------------------------------------------------------------------------- Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.  This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals. Try Macrostax Team, FREE for 30-days with this link.

Cheers to you, Warren. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- 14-Day Trial of GymsSudio — the last member management software you’ll ever need. GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.  Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world.  We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month. https://www.gymstudio.com/ —-------------------------------------------------------------------------------------------------------------- Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.  This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals. Try Macrostax Team, FREE for 30-days with this link.

Playlists are fine, but aren't tailored to the exact intervals, workout style or flow of your class. What you want is a custom mix that ebbs and flows with the energy of your group fitness class as if there was a live DJ playing inside the room. Well, now that's possible with Reflex Radio. Head over to www.reflex-radio.com and start your free trial.

I had my friends over at Mecka Fitness come on the podcast to talk about how to know who your core customer actually is?? Kevin Beamon (founder) and Sarah Neff (head of Marketing) allowed me to process their existing customer database and run it through The Gym Real Estate Company's customer segmentation reporting software to provide actual data as to who their core customer is and how to find them. We then hopped on this call to talk shop about our findings. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- 14-Day Trial of GymsSudio — the last member management software you’ll ever need. GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.  Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world.  We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month. https://www.gymstudio.com/ —-------------------------------------------------------------------------------------------------------------- Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.  This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals. Try Macrostax Team, FREE for 30-days with this link.

This single practice has resulted in more gym owners making more money and understanding the binary aspect of their business more than any other tactic out there. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- 14-Day Trial of GymsSudio — the last member management software you’ll ever need. GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.  Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world.  We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month. https://www.gymstudio.com/ —-------------------------------------------------------------------------------------------------------------- Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.  This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals. Try Macrostax Team, FREE for 30-days with this link.

This is the full length presentation I gave on behalf of The Gym Real Estate Company in Kansas City for a business summit that was hosted by PushPress. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- 14-Day Trial of GymsSudio — the last member management software you’ll ever need. GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.  Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world.  We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month. https://www.gymstudio.com/ —-------------------------------------------------------------------------------------------------------------- Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.  This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals. Try Macrostax Team, FREE for 30-days with this link.

The way gyms have graded themselves on retention needs a correction.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- 14-Day Trial of GymsSudio — the last member management software you’ll ever need. GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.  Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and pilates studios around the world.  We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month. https://www.gymstudio.com/ —-------------------------------------------------------------------------------------------------------------- Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.  This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals. Try Macrostax Team, FREE for 30-days with this link.

MADabolic has always maintained their core competency - group fitness classes. However, they've have nutritional guidance resources available to any client interested, for free. These resources were created by Finley Funsten, owner of the MADabolic Charlotte portfolio of three studios. But now, Finley and MAD HQ have decided to partner with Macrostax Team to create a far more comprehensive nutritional offering to their membership. Finley and I get into the weeds as to how they came to this decisions and why you should likely consider it too. ⁠Try Macrostax Team, FREE for 30-days with this link⁠. —---------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —---------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- 14-Day Trial of GymsSudio — the last member management software you’ll ever need. GymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience.  Our intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses, ranging from strength and conditioning gyms to yoga and pilates studios around the world.  We offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month. https://www.gymstudio.com/ —---------------------------------------------------------------- Macrostax is the #1 nutrition management software that helps gym owners, personal trainers, and other fitness professionals offer customized nutrition plans to their clients without lifting a finger.  This scalable, hands-off approach to nutrition saves time, generates additional revenue, and allows them to add an extremely valuable offering to their fitness businesses. With over 1,500 gym clients across the US, Macrostax Team solves a missing yet essential puzzle piece for many gym owners that want to help their members reach their goals. Try Macrostax Team, FREE for 30-days with this link.

Discover what makes a gym truly unique by identifying the specific problem it solves, how it solves it, or who it serves. Explore the importance of tailoring services to stand out in a crowded market, instead of just improving quality. Learn effective marketing strategies to attract unique customers through storytelling and personalized communications, all while staying true to your core offerings. This conversation dives deep into optimizing your business and elevating your brand's identity in the fitness industry.