WTF Gym Talk It's Easier To Sell Fitness Now, Here's Why...
If you came up during the rise of the microgym (read: boutique group fitness), then you know that back in the early days, selling $125-$150/mo memberships was incredibly difficult due to the lack of consumer experience with group fitness.
However, these days, it's not only common — but easy, to sell $200+ fitness memberships. Let's talk about why that is and how you may need to change your perspective.
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