
WTF Gym Talk
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Latest episodes

Jul 31, 2024 • 1h 4min
Ultimate Guide to Small Group Training w/ Vince Gabriele
Vince Gabriele is a gym owner and thought leader in the small group training space. He has a new book out called The Ultimate Guide To Small Group Personal Training that you can download for free..
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The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
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I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
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Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Jul 29, 2024 • 42min
The Little Book of Gym Marketing Secrets w/ Mark Fisher
Mark Fisher is back on the podcast to discuss his new book, The Little Book of Gym Marketing Secrets, that is now available to you for free.
Make sure to follow the incredible work Mark and his business partner Michael Keeler are doing with their Business For Unicorns mastermind.
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The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Jul 22, 2024 • 21min
Gym Owners Can Learn From PornHub
If anybody knows about finding niche audiences, it's PH.
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The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Jul 19, 2024 • 1h 1min
Never Late To Your Fitness Class Again At SWEAT440 w/ Matt Miller
#neverlate is the unique sales proposition that SWEAT440 is hoping will capture a niche market of boutique group fitness users. Matt Miller and Cody Patrick are the founders of the Miami based fitness franchise and have big plans for growth beyond their 20+ locations.
Check out them out at www.sweat440.com
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Jul 17, 2024 • 19min
Give Your Tech Stack A Break
Next time you're complaining about your member management software or your CRM, or any other SASS product that makes your life insanely easier 90% of the time, considering this perspective...
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Jul 15, 2024 • 1h 3min
Goodbye InBody, Hello Spren! A Convo w/ Jason Moore
Jason Moore is the founder of Spren and he's convinced that the current methods of analyzing body fat percentages, HRV and other bio metrics are not as accessible as they can be.
And after using Spren (and comparing it to my own Dexa scans), I think he's right.
https://www.spren.com/
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Jul 12, 2024 • 16min
Most Of Us Do This, And We Need To Stop.
If you've been in business for 18, 36 or 60 months, and you haven't developed your operational workflow (systems), you're fucking up. So let's talk about fixing it.
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The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Jul 10, 2024 • 20min
Pre-Selling Strategies
If you're opening your first location, or hoping to capitalize on your current success with additional locations - this is for you.
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The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.
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Jul 8, 2024 • 24min
You Suck, And That's OK.
The podcast discusses normalizing sucking and investing in two specific group fitness franchises. It also emphasizes on solving business problems efficiently and the journey from recognizing weaknesses to achieving success in business skills.

Jul 5, 2024 • 56min
Advising Chipotle, Starbucks and [solidcore] with Jay Siano
Jay Siano is a New York-based entrepreneur, commercial real estate and wellness executive who has been instrumental in advising and scaling some of the most successful brands in the world (Chipotle, Starbucks, Orangetheory Fitness, Massage Envy, European Wax Center to name a few).
Jay and I have a conversation about the fitness industry, CRE, his experience working with national brands and more.
www.JaySiano.com