WTF Gym Talk

Jim Crowell, CEO of OPEX, has been on the podcast before - but this time we deep dive into the branding evolution that you may have noticed from this company over the past year. Their product is widely unknown - Individual Design - so their storytelling has been difficult to nail down a message that would resonate with their avatar client. Jim shares their journey of finding the right language that started to make sense to the prospective customers of the 70+ OPEX gyms around the world. To learn more check out www.opexgyms.com and www.thebigdawgs.com 

Steve Pinkerton is the owner of CrossFit Vitality and EvoFit in Charlotte, NC.  If you haven't heard my first podcast with Steve, check it out here. And he's also one of my signature speakers at the SELF MADE SUMMIT. Many CrossFit affiliate owners are not looking to get rid of their CrossFit brand.   They are looking to add in another low barrier offering that is going to enable them to reach a broader market  - well nobody has done this better than Steve. His evolution of the brand EvoFit is chalk full of amazing nuggets that any microgym owner who is looking to stand out in a crowded market can walk away with. Make sure to buy your tickets for the SELF MADE SUMMIT asap!   We are just about sold out! 

This podcast discusses the drawbacks of seeking permission and approval from others before making decisions. It emphasizes the value of trusting one's gut and promoting forgiveness. It explores the fear of failure in business decision-making and highlights the importance of seeking help from professionals. The podcast also emphasizes taking ownership of business decisions and playing the long game without seeking validation from others.

Brandon Cullen is another one of my signature speakers at the SELF MADE SUMMIT and he's been on this podcast before. He started as a CrossFit affiliate owner...envisioned a better way to do group training and went all in on it. Now him and his partner Kirk have built a model that is 10 franchises deep and just partnered with a company that will help take them to 20+ locations over the next several years. These guys know a thing or two about creating something that's actually unique and I hope you'll be there on Oct 19th/20th to hear their full story and find out how you can turn your burning idea into a reality.  If you haven't grabbed your tickets to the SELF MADE SUMMIT yet - you better do so before this shit is sold out! 

Haven't you heard?  

Eli Slossberg owns MDI Apparel, a company hell bent on making your microgym brand come to life via retail items.  And this is exactly why I asked him to come to SELF MADE SUMMIT on October 19th/20th. Creating welcome boxes/bags Dope apparel designs that your members WANT to buy And understanding that your logo needs to be scalable to multiple sizes and retail varieties are all the things that Eli knows better than most and is going to be talking to owners about at the SELF MADE SUMMIT. If you haven't pickup your tickets yet - do it now before we sell out! 

The CrossFit Games occurred a few weekends back...and that brings up an interesting observation for me...

Mike Jones is one of the signature speakers at the SELF MADE SUMMIT that is going down in Charlotte, NC on Oct 19/20th this year. Mike owned several very successful CrossFit affiliates in MN and then had a vision for a new workout style that nobody had exploited yet.   So he went all in on this new venture (Alchemy 365) and they have had nothing but rapid growth over the past several years. Mike will be sharing with you the deep dive into how he went through this creative process, built a new class that turned into a new business model and has scaled it to over 6 locations in two states thus far - with plenty more in the future. If you haven't listened to my first podcast with Mike - here it is.   And if you're not signed up for the SELF MADE SUMMIT - do it here before tickets are sold out! 

I stay out of this topic 99% of the time...

While I still work microgym owners to help un-fuck their business, I've been taking on more and more personal brand development clients and I thought I'd share some of my thoughts when it comes to developing a "personal brand"