WTF Gym Talk

Want to see some gorgeous branding?   Go to www.elevatestpete.fit and see what Nicole Race has done with her microgym. Started in a very similar fashion as many of us, became a CrossFit affiliate, decided her brand has different vision - so she rebranded, joined the Gym Launch model for a minute until she decided it was time to continue to move in her own direction and I truly think the future is very bright for this owner. If you want to hear from a strong and successful female microgym owner who has plenty to say about the journey of rebranding, 6 week challenges and how to stand out in a crowded market, this is for you.

Anecdotal data from your members, staff, family and friends or even a well-known business coach needs to be strongly analyzed first before it can be claimed as data.

Joe and I hit the podcast again to jam on cyber bullying, why using your member feedback isn't always the best idea and a bunch of other witty shit that I can't remember right now cause I've been drinking.  Remember - if you're looking to attend the SELF MADE SUMMIT, here's your link to buy tickets.  These are selling out FAST!  So get moving.  https://www.wtfgymtalk.com/self-made-summit-2019

I had the pleasure of having one of the original OGs on the podcast for a LIVE recording - Jon Gilson. Jon is one of the first guys to pioneer into making business content for the microgym owner and has since had quite the interesting journey working with several different companies, consulting with gym owners and is now currently documenting his work via his Project X blog. https://gilsonconsultinggroup.com/ 

Use this link to join live and ask us your questions! https://zoom.us/j/619214443

Stephen Hitt is a successful microgym owner out of Seattle, WA with his Industrious brand facilities (2 locations currently).  However, he has been pretty busy working on a side project that has some serious legs in my opinion.   I've been talking about the need for better music experiences for years now and have had the pleasure of advising other groups in this same pursuit - but Stephen has actually put together a subscription service to address this exact issue. I present to you, Beats Rx. www.beatsrx.com

This has been a long time coming, but I'm proud to be able to provide this event for the microgym industry. Business conferences and summits are great - but a hyper specific event that is focused on those micro gyms who have the desire to develop a brand bigger + more unique than the one they may have been developing is my goal. I've gathered the best micro gyms in the industry who started off as CrossFit affiliates... ...realized they had their own ideas that needed their own identity... ....and they fucking made it happen. The SELF MADE SUMMIT is Oct 19th + 20th 2019.   All the details are here.   Buy your tickets before they sell out! https://www.wtfgymtalk.com/self-made-summit-2019

Be on my Facebook biz page or Instagram handle today at 2pm for a big fucking announcement. 

I preach this all the time - network with your competition, don't hate on them.    So that's exactly what this is.  A new fitness facility was recently announced that it was opening up in my area...like right down the street.  It's going to be massive, offer a ton of different classes and start marketing to my demographic.  Instead of doing what most would do, I invited them into my gym to meet and talk shop, give advice and simply network.   You should try this sometime...trust me. 

Ethan Chandler is a smart guy...like a really smart guy.   I've had the privilege to work with Ethan to improve some elements of his business in Richmond, VA and I can honestly say that our conversations were always fire.  I remember telling him after one of our scheduled calls that we need to start recording the entire thing - so we did a podcast instead. Make sure to check out the amazing work on Instagram stories that Ethan does for his microgym @phoenix_fma