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Jim Crowell, CEO of OPEX, has been on the podcast before - but this time we deep dive into the branding evolution that you may have noticed from this company over the past year.
Their product is widely unknown - Individual Design - so their storytelling has been difficult to nail down a message that would resonate with their avatar client.
Jim shares their journey of finding the right language that started to make sense to the prospective customers of the 70+ OPEX gyms around the world.
To learn more check out www.opexgyms.com and www.thebigdawgs.com
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode