WTF Gym Talk

Kev used to own a CrossFit gym. Now he owns a micro-globo-gym. Seriously, this thing is fucking insane.   The pure scale and becoming a multi-option facility with 9+ different types of group classes, 1000 members and scaling option that has nothing but runway...it's a badass interview and I hope you enjoy. www.meckafitness.com 

Franchising a CrossFit gym....not common.  We've seen Iron Tribe step up to the plate of creating a repeatable prototype and from what I can see it's not doing great. But in my research of guys in the microgym scene that are doing it different, Sasquatch stood out to me.  No longer a CrossFit affiliate, Isaac has taken his company to the prototype model that can be repeated anywhere in the country, especially if you already have a CrossFit affiliate and you're looking to rebrand under new leadership. For more information https://sasquatchstrength.com

This fucking guy is one my favorites.   I've been a fan of his from afar for years and then to find out he low-key fucks with my content was a surreal moment for me.   We've been balls deep in each other's DM's for a minute but we finally got to meet at the Iron+Mortar Summit in Portland and our jam sesh was documented for your pleasure.  Learn more about JP and Brick https://brick.fit/

We don't have THE answer ready to go for you.  I wasn't given permission to speak on behalf of any of these guys, but I did so anyway. Anyone who is in the space of providing business coaching services to microgym owners + anyone who is seeking out their advice needs to listen to shit.

Morgan is from Rochester, NY....which would typically place him in a category of high probability that he'd be a douche bag.   But he's literally the antithesis of a douchebag.   He's an awesome dude, extremely enthusiastic and the embodiment of personal core values that more of us probably wish we had.  Morgan shares his journey of working for PLN for the past 6 years, his view of the current client experience inside of microgyms and gets in-depth on a health setback that ended up in what can only be described as a miracle.  Questions for Morgan?   Hit him up  at @morgainz10

There's some complete crap out there when it comes to this infestation of gym marketing-guru fuckfaces that we see all over our social media feed and I'm here to discuss two particular half-truths that drive me nuts. 

I've been asked a ton what the difference is between the two services I offer to help un-fuck your business, so here it is.

It’s crazy how life turns out...

IMO, the technical aspects of coaching are required...but not paramount to the ability to deliver the message. This means that showmanship, delivery, performance and presence are king when it comes to becoming an amazing coach...because you can be technically gifted AF...but if you're boring, nobody will ever know. 

Tech, Branding, Deep Fakes, Instagram bots and Joe's helpless dating life Oh, and need a CRM + website that don't suck and actually speak to each other? flexx.co/wtf