WTF Gym Talk

You provide a workout solution.   Everyone does that.   The WHAT is not special. But HOW you do it...and ultimately the WHY behind why you do it that way will be differentiators between your brand being just another gym in the crowd vs. really standing out. 

I apologize for my dogshit audio...but hey, I suck at this.   Good thing Evan is smart dude and carried the conversation and will be a huge resource as one of our partners at the SELF MADE SUMMIT.  Evan Bartus is the Director of Marketing for TRIIB, a complete member management solution for your microgym.   We jam on the different changes that will need to be made in your back office if/when you decide to rebrand.  We also deep dive into the client acquisition funnel that is used by Alchemy 365 and how the human interaction part at the top of the funnel is completely underplayed by most microgyms.  If you don't have your tickets for the SELF MADE SUMMIT yet - get em' soon! 

I got to meet Markus in person for the first time at the 3rd annual Iron + Mortar Summit this past year.   What an amazing dude - smart as hell and comes with the same abundance mindset that I have in regards to other business coaches in this microgym space. So we kept in touch and I definitely wanted to have him on the podcast so we can riff back and forth on all things microgym related.  Enjoy. 

Just listen

Here’s an analogy I pulled out of my ass to discuss the marketing vs branding paradigm and how the globo gym market is becoming irrelevant.

I've got John Briggs, owner of Incite Tax and author of his upcoming book - Profit First for Microgyms - coming out to the SELF MADE SUMMIT on October 19th/20th. John is also a microgym owner and his firm handles the finances of hundreds of microgyms around the country. But where I really see Johns expertise coming to play at the SELF MADE SUMMIT is by helping gym owners understand that rebranding is not going to fix their cash flow instantly.   It's expensive and there needs to be money set aside of the things you don't think of. www.incitetax.com

You know Joe. He's the founder of the most effective website + CRM platform on the market with www.flexx.co/wtf and he's also one of my branding + marketing coaches for Urban MVMNT.   I invited Joe to be apart of the SELF MADE SUMMIT because while he has never owned a gym himself, he understand how to take a new brand and make it come alive in a digital world.   If you haven't grabbed tickets yet for the SELF MADE SUMMIT - you better hurry your ass up before they are all sold out! https://www.wtfgymtalk.com/self-made-summit-2019

This is episode 4 of Talking to Myself - my long form monologue where I deep dive into whatever the hell is going on in my head.   If you look around at the microgym industry long enough and you find some common myths + bullshit beliefs that we tell ourselves far too often.  Here's a look at 3 of them... Full YouTube video

I often get individuals who stop by to jam with me about their studio or gym they want to open - but it's still in the conceptual phase.  In this particular situation, this individual has her eyes set out on a women's only facility in Charlotte, NC and we discuss the in's and out's that would make or break that model. 

You may know him.  You may not.  If you know him from afar (via IG) like I do - then he would just appear to be a heartthrob kid with sick aesthetics and amazing gymnastic handles.  He's built a personal brand + business using his gift and athleticism.  And recently announced on social media that he was gay.  Fuck yeah. That level of authenticity created a series of thoughts in my head that I took a few days to organize them into content.   If anyone knows Alec personally, make a connection please.  Would love to interview this amazing human.