WTF Gym Talk

Profitability vs. Growth.   It's damn near impossible to do both really well for a sustained period of time. Joe and I get into how we see this manifest in the microgym industry as well as the buzz news of all the IPOs that have fallen on their face in the likes of WeWork, Snapchat, Uber, Peleton, etc Here is the article that I referenced in the podcast

My goal in 2020 is to increase the amount of speaking gigs I book, travel more and get to meet more of you awesome fuckers in person.  Interested in getting a group of microgym owners together and having me come jam on any topic of your  choice?   Have a competition or event and you want to add a business coaching element to it?  Email me at stu@wtfgymtalk.com and I'd love to jam with you on how we can make that happen.

Back in 2006 I had a hard time explaining what CrossFit was to people. As time went on, other brands emerged like P90X and Insanity - the best selling at home fitness DVD series to date.   So I would brand against those brands... "Well CrossFit is just like P90X, except it's blah blah blah...." It's a marketing tactic that companies have been using forever - comparing yourself to your competitor and emphasizing your pros vs their cons. Now while this is a tactic, it is certainly not a long term branding strategy.  But recently some of my brethren have grown upset with the way Urban MVMNT has been branding against CrossFit. 

Are you leveraging October to do good in your community and acquire some "free" leads? 

Clay has been on my podcast before.  He's even come down to Urban MVMNT to meet in person and talk shop. So when I decided to put on the SELF MADE SUMMIT and wanted to find companies to partner with, Clay and his team were a no-brainer. For a microgym looking to rebrand, you may need some extra cash for upfitting, equipment, etc - this is where RigQuipment comes in. www.rigquipment.com  www.fitprofitplanner.com

So if you've been paying attention to my VLOG on YouTube, you'll notice that I've been dropping hints as to my work with a company to complete the rebranding process for Urban MVMNT.   This is my interview with Boris, owner of Metcon Creative who has an extensive brand design background and has recently been a wrecking ball in the fitness industry by working with OPEX on their rebranding and will be at the helm of Urban MVMNT's.  Excited for you guys to hear Boris biggest critiques of my brand and how he plans to make it even better. www.metconcreative.com

As the founders of our microgyms, our personality and individual brand is entrenched in the brand of our business. But as we grow and more people start making up the DNA + personality of our microgym, we need to seriously evaluate the difference between our own brand voice and that of our microgym. 

Working out some material for the next Talking to Myself segment...what do you think???

You may have heard of Mike Arce.  He's boys with the likes of Billy Gene, Alex Hormozi and a ton of other well established people within the marketing/advertising scene - especially those that sit in the fitness niche. While what Mike does - helps gym and studio owners advertise + generate leads - is certainly not unique in today's Facebook feed, he creates content in a way that is truly unique and captivating....especially if you're a sports fan. Loud Rumor Virtual Training  @mikearcelive 

I don't give a shit if you're open for business on Thanksgiving or Christmas Eve or News Years Day... What I do give a shit about is the microgym owner facing burnout or claiming that they are trying to grow a business that can be ran by someone else - and yet, they still perform these immature scheduling practices around the holidays