WTF Gym Talk

The continuation of my long form insight into the microgym industry during a recent road trip. 

Been having some thoughts regarding the lifecycle we go through as microgym owners. First we are stuck in the technician role, dreaming of the day we have staff so we can transition into management and then the coveted "Working ON the Business, Not IN the Business" role. And I think you'll find this podcast is counter intuitive to the typical mindset on this topic. 

I had a lengthy road trip last weekend and I used some of that time to record a long form podcast with just some random thoughts and musings regarding the microgym scene and where I see all of this heading. Stay tuned for Part 2. 

Most people look down on part-time owners. Hell, even the part-time owners think they are in a shit position because they can't go full-time into the business. But I've got a different perspective on this.

Almost two years ago I created a two part podcast discussing why I was still paying my CrossFit affiliate fee, but not utilizing the name in any marketing or operationally. Now here we are with a significant update. 

Jason Rule, founder of Driven Nutrition, is by far one of the best humans I know. Especially because he lives in a world of slimy, shitty sales people peddling their supplements. Driven is more of a consulting service where they teach you HOW to incorporate supplements into the client experience and create a unique system where your microgym becomes more convenient than Amazon with auto shipping.  www.drivennutrition.net 

Recently added some new decor to my home office and wanted to talk about how it's a visual reminder to me everyday to do what I do best.  Any if you're interested in jamming with me on Saturday March 7th down in Charleston, SC - I'll be delivering a keynote and taking your questions at the Fittest of the Coast Affiliate Seminar.   More details here --> https://fittestofthecoast.com/

Unfortunately, a communication blunder on my part didn't get this podcast out in time before the SELF MADE SUMMIT - but regardless it's an awesome piece with Nathan Holiday, the founder of the Level Method and myself on how to create a new and unique class experience for someone who wants group strength & conditioning. https://www.levelmethod.com/

Corporate Wellness is a topic you hear a lot of gym owners ask about - but far too prematurely. We've been pretty successful with  Corp Wellness accounts and I'll lay out exactly how we land them - but please realize these are not magic by any means.  They don't move the needle too significantly and new players into the market (like Gym Pass) are going to make it even more difficult to land these gigs in the future. 

Got kids? Own a business? Yeah, me too. And the similarities between the two roles are crazy similar.