WTF Gym Talk

I got to meet Markus in person for the first time at the 3rd annual Iron + Mortar Summit this past year.   What an amazing dude - smart as hell and comes with the same abundance mindset that I have in regards to other business coaches in this microgym space. So we kept in touch and I definitely wanted to have him on the podcast so we can riff back and forth on all things microgym related.  Enjoy. 

Just listen

Here’s an analogy I pulled out of my ass to discuss the marketing vs branding paradigm and how the globo gym market is becoming irrelevant.

I've got John Briggs, owner of Incite Tax and author of his upcoming book - Profit First for Microgyms - coming out to the SELF MADE SUMMIT on October 19th/20th. John is also a microgym owner and his firm handles the finances of hundreds of microgyms around the country. But where I really see Johns expertise coming to play at the SELF MADE SUMMIT is by helping gym owners understand that rebranding is not going to fix their cash flow instantly.   It's expensive and there needs to be money set aside of the things you don't think of. www.incitetax.com

You know Joe. He's the founder of the most effective website + CRM platform on the market with www.flexx.co/wtf and he's also one of my branding + marketing coaches for Urban MVMNT.   I invited Joe to be apart of the SELF MADE SUMMIT because while he has never owned a gym himself, he understand how to take a new brand and make it come alive in a digital world.   If you haven't grabbed tickets yet for the SELF MADE SUMMIT - you better hurry your ass up before they are all sold out! https://www.wtfgymtalk.com/self-made-summit-2019

This is episode 4 of Talking to Myself - my long form monologue where I deep dive into whatever the hell is going on in my head.   If you look around at the microgym industry long enough and you find some common myths + bullshit beliefs that we tell ourselves far too often.  Here's a look at 3 of them... Full YouTube video

I often get individuals who stop by to jam with me about their studio or gym they want to open - but it's still in the conceptual phase.  In this particular situation, this individual has her eyes set out on a women's only facility in Charlotte, NC and we discuss the in's and out's that would make or break that model. 

You may know him.  You may not.  If you know him from afar (via IG) like I do - then he would just appear to be a heartthrob kid with sick aesthetics and amazing gymnastic handles.  He's built a personal brand + business using his gift and athleticism.  And recently announced on social media that he was gay.  Fuck yeah. That level of authenticity created a series of thoughts in my head that I took a few days to organize them into content.   If anyone knows Alec personally, make a connection please.  Would love to interview this amazing human. 

Jim Crowell, CEO of OPEX, has been on the podcast before - but this time we deep dive into the branding evolution that you may have noticed from this company over the past year. Their product is widely unknown - Individual Design - so their storytelling has been difficult to nail down a message that would resonate with their avatar client. Jim shares their journey of finding the right language that started to make sense to the prospective customers of the 70+ OPEX gyms around the world. To learn more check out www.opexgyms.com and www.thebigdawgs.com 

Steve Pinkerton is the owner of CrossFit Vitality and EvoFit in Charlotte, NC.  If you haven't heard my first podcast with Steve, check it out here. And he's also one of my signature speakers at the SELF MADE SUMMIT. Many CrossFit affiliate owners are not looking to get rid of their CrossFit brand.   They are looking to add in another low barrier offering that is going to enable them to reach a broader market  - well nobody has done this better than Steve. His evolution of the brand EvoFit is chalk full of amazing nuggets that any microgym owner who is looking to stand out in a crowded market can walk away with. Make sure to buy your tickets for the SELF MADE SUMMIT asap!   We are just about sold out!